Have you ever landed on a website that takes ages to load? How do you feel when you sit there waiting and you only get a blank screen whilst the website loads? How many people do you think sit and wait or just click back and move on to the next site?
The most important thing to factor is that most people viewing the web are busy and want to move quickly, and the second most important thing to remember is that there are loads of other people offering the same service as you within just a few clicks of a button. Therefore everything you do when building your website has to make the visitors life as smooth and easy as possible.
Websites built with poor coding or structure or that rely heavily on too many large images will end up taking long to load and ruining your visitors experience. This in the long run will ruin your conversion or lead generation rates and cause your website not to work effectively for you.
Another thing to factor is that google does not like websites that take a long time to load. when they decide to rank websites in the search engines they take many factors into consideration and website loading times is one of them. If your site doesn’t display well for visitors and does give them a smooth journey then google will not display you in their results.
If you are looking for effective web marketing that will really increase your business and work effectively for you get in touch with us. Either use the contact form here or alternatively you can call Marc on 0203 823 9033 and he can discuss any issue or things you don’t understand and explain to you have everything works. Also check out our page on SEO below.
Do you use any sort of analytics on your site? Do you know how well your site is working for you?
Your site is your agent working for you, whether it is by making online sales, generating online leads (emails etc) or generating phone calls to you. How do you know how effect your website is if you don’t know the stats. Many of our clients have said our website is working because we do get some email inquiries about our services.
What if you knew that your website had accumulated 1000 visitors and all the returns that you saw were a few inquiries? would that still result in a working website in your opinion?
Website statistics are an essential part of having an online presence, and the only way of knowing whether your website is actually working and doing the job you built it for! It may sound complicated but it is in fact a very simple and easy process that does not take up a great deal of time, and any good web design and development service should tell you about and set up for you as standard.
If your thinking of starting a new website or refurbishing your own then feel free to get in touch and lets have a chat and see if we can help you really see the benefits of an effective and proper online presence. Just get in touch with us on our contact form here and we will be happy to advise you on your project. Alternatively take a look at some of our details on our SEO/ web marketing page below.
Laying out your website correctly is one of the most overlooked yet essential elements to not only good website design but ultimately whether your website will achieve you success or not. So many peoples websites are not working for them and often or not it is because the information is laid out poorly, or worse, not findable at all.
correct website layoutsEvery site should be built for a specific purpose, and if your website has one main service you should make that be found easily using your navbar featuring drop down menus, image drop down menus, sliders, product boxes below etc. In this featured image we used a drop down image menu to showcase the clients different courses to make it simple and easy for visitors to find what they want without having to look hard on the site for it.
Keep visitors on your site
This way the visitors stay on your site will flow directly to what they came searching for and will much more likely result in you making more sales or growing more leads from your website.
Arriving on a poorly laid out website is no different from you entering in a shop and finding everything piled on top of everything else and needing to search through for what you want. If you can’t see it in a quick glimpse you will go elsewhere to find what you need. Don’t let your website become clutter and let your website work for you and be the effective sales machine you want.
Feel free to contact us if you need some advice on your existing design or if you are searching for a design for your own new business. Alternatively, view our portfolio to see some of our recent designs here.
Mobile Responsive Websites
Contrary to popular belief, most websites online are actually not mobile responsive. To explain to you what mobile responsive is, basically your website needs to be able to adjust how it displays to varying sizes of screens that it is being viewed on. So some people will be on a large screen like 20″ some on a 14″ screen going down to tablets of 7″ and phones down to 4 or 5″ screens. If someone on a mobile view a site designed for a large screen it won’t display properly and they will be given scroll bars to scroll left and right.
So Why Is it Essential For Your Website To Be Mobile Responsive
Nowadays it is said that 50% or more people searching online are actually on a mobile phone or a tablet. This figure is also supposed to increase in the coming years as mobiles improve and more people acquire android and iphone devices. So if your website is not responsive the viewer will end up just clicking the back button and searching for someone else that provides the same service as you. Your website has to be up with the times or it will end up becoming extinct for visitors and your online profits or lead generations will severely drop.
If you are interested in turning your website mobile responsive but are not sure how or what it entails please use the contact form here or alternatively give me (Marc) a call on 0203 823 9033 and I will be happy to explain to you everything you need to know about the process. Read up on our web design services below.
Many people feel that once they have a website online that will be sufficient for their business. The problem is that your website is a reflection of your business, and the number of clients we get coming to us with poorly designed websites or sites with slow loading times is shocking. When a web visitor lands on your website he or she will take 2 to 3 seconds to judge whether they want to stay on your site or click the back button and continue searching for the same service or information elsewhere. Your website is part of your brand and a professional website can instill some trust and give the feeling that you are an authority in your field
What does a website redesign achieve?
We have redesigned many websites for clients that have reported a great increase from their online revenues or online lead generations. We have improved their visitor times (how long someone stays on their site) and also the number of pages they view. But the bottom line is if you want to earn more money from your website (which is clearly why you have one) then you need a professional custom designed site that represents your business in an effective and accurate manner.
If your thinking about getting a website redesign but aren’t sure what you should be aiming for or what it entails then either use the contact form here to get some advice or just call us on 0203 823 9033 and we will be happy to discuss and advise you accordingly with no commitments. But my final note is to make sure your website reflects you and your business effectively and make it a positive part of your overall business.