Web Design Myths

Website Design Myths You Might Know


Website design is the core of creating a good user experience which will eventually help in driving more traffic, sales and other metrics. How your website is laid out for people to see with its colors, functions, font and images will just be the difference between the success or failure of your online business.

Besides from creating an attention-grabbing web design together with giving a lot of information to your brand, an effective web design can also help in the improvement of your site. Therefore, it is just necessary to understand and implement a balanced design process.

Although most e-commerce businesses want to have a successful business, however, there are still some website design myths that becomes pitfall to business owners. Here are some of them:

Myth #1 White Space Should Always Be Filled

Fact: This is always not true. You do not have to fill everything with something just to avoid that space. Open space, in fact, is a great way to separate content and allows readers to breathe.

Myth #2 The Homepage is The Most Important Of All

Fact: Due to the increase of search and paid links that users often click, your homepage may not actually be seen by your customers unless they are going directly to your site. Instead of putting all your efforts to your homepage why not create a consistent design so that nothing will be left out.

Myth #3 The More Features You Have The Better For Your Site

Fact: A lot of websites these days are creating unnecessary features. If it has no use, do not put it. However, if they have a purpose, then go on with it. But you will still have to consider if these features will help in driving conversions.

Myth #4 Design Is Everything

Web Design Fact: Design is not everything nor will it cure your low traffic. Your design is not just about the colors, fonts, and graphics since it is also the experience, facilities, and function of the site. While great design can also help in conversion, but it is not everything.

Design is just one part as there are more concerns that can aid you in getting more traffic. This will include your whole team.

Myth #5 View Your Website Like How Your Users Will Do

Fact: No one will see and understand your website at the first glance like you do. Since you created it, you know the whole concept of it from the beginning. E-commerce owners always feel like, users can understand the same terminology they use, when in fact, they can’t understand it. Your website needs to communicate with its users and not the other way around.

Web Design Dos

  • Create a mobile website. Do not leave this behind since you really need one and that’s it. Nowadays more people view the web with their phones than with their PCs or laptops so a lot of responsive designers are making sure that they can cater to this growing audience.
  • Ask non-technical people to be your beta-tester for your apps and sites.
  • Use sprites and not individual image assets.
  • Have a “Rate Us” or “Write a Review” on your app.
  • Accommodate different operating systems to test for different types of mobile devices.

Web Design Dont’s

  • Ignore SEO. SEO is one of your priorities so never forget it.
  • Forget analytics. There are a lot of tools that you can use for analytics. You can even use Google webmaster to just run it.
  • Spam users.
  • Have a “Rate Us or “Write a Review” that pops up even if the user already rated the app.

Know how you can help your site by calling us now at +44 (0)203 823 9033. Learn more about Web Design when you visit MLA Web Designs.

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Importance of Invisible Design

Understanding The Importance Of Invisible Web Design


Designs are not always about creating great arts, but it is also about finding inexplicable arts. An invisible design, on the other hand, is not just about hidden meanings and transparencies to the design projects, but it is also about creating a fully functional user-oriented project.

Invisibility In Design

Designs are what you see visually, but this does not mean that a design can’t be invisible. When it comes to the web, a design could mean the things that work or what just simply feel right.  A design could also indicate that users would want to interact and engage while still knowing why.

According to Oliver Reichenstein, information Architect founder and director that good design is invisible. Screen designers mostly focus on maximum output and minimum input with minimal conscious thought. He also mentioned that most designers and engineers do not try to find the right solution but the best compromise.

Invisible Communication

For website creation, it is necessary to find a way to create a design that can communicate. A web page user interface should support instead of interfering with the message.

Most of the design and project management that you will need in creating your website will be within your reach. Keep in mind that the design you are making is not for you or other designers, but is created for your audience. Your audience will not notice spacing, colour theory, and typography, but what they will notice is whether the different things come together and are usable, interesting, and cohesive.

Kinds of Invisibility In Design

Invisible notifications and interactions. These are notifications that are not readily noticeable such as setting up an alarm on your phone.

Invisible aesthetics. This is how the designer creates a communication between the users and make them engaged with the app.

Techniques for Creating Invisible Aesthetic Design

Good Design is Invisible

Language and text. Your choice of language will allow your audience to feel the tone of what you are offering. This will be the basis of how you will communicate with your audience. Your language and text will show if your design is playful, formal or even comical. This will also show your emotion and certain actions in response. When creating this, you should consider the rhyme and rhythm.

Color. Colors make the life of any aesthetic design, but make sure to consider the palette and the choices you will make will drive your audience to perform the actions you want them to do. Your colour choices should create harmony, the right feel, and a sense of balance.

Typefaces. There are different types of typography that you can use which can add to the tone and feel of the project. From clean sans serif to complex black-letter typefaces. These texts can create identity and formality. But since there is a lot to choose from, you may feel confused as to what you want, you can probably choose simple serifs and sans serifs typefaces.

Images. Images refer to all media that includes photographs, animations, and videos. Check the images that you want to place in. Are these images with people? If there are people, how do they look like? Do the images bring colour and life? Analyse your choices and think if your audience will feel comfortable with them. Remember that certain videos or animations may be slow which may confuse your audience as to what the focus of the site is rather than just focusing on the image or message.

UI Elements and Icons. UI elements and icons work hand in hand with invisible design as this helps in delivering communication to users and the site. For instance, shopping cart icons for e-commerce sites provide a chance for users to view and choose items for checkout. There is no need to navigate from product selection to purchase because the elements are already set in place.

A few more techniques. There are still a lot of ways to improve your invisible design. This will include your text frames, drop shadows, spacing, underlines, and so on.

When creating a design make sure to apply these effects, your design should not stand out, but it should blend in to convey your message and goals. To understand more about Invisible Designs, call +44 (0)203 823 9033 and MLA Web Designs will help you learn more, or read up on how we work for web design and development here.

If you need help with a new website design please call us on +44 (0)203 823 9033 and we will be happy to discuss your project with you and advise you accordingly. To see what we do for our clients, visit our page for web design.

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5 Effective Ways to Examine Your Competitors Content


It is not just your site that you need to focus on, in the world of competition, you will also need to analyse your competitor. However, competitor analysis can be a daunting task, which makes most website owners just put this at the back of their list. Still, this task is very important especially if you want to keep ahead in an increasingly overcrowded market.

To ensure that you know what your competitors are doing and how you can outperform them, here are some steps:

Know Who the Competition Is

While you may know some of your competitors, chances are, you may still not know some of them. Your task is to find and identify your direct, indirect and available competitors.

Direct competitors – these are companies who have similar products and services like yours, which you may know already.

Indirect competitors – these are your competitors that offer similar services and products but for a wider audience. To find them, do a keyword analysis and see who shows up in the terms you rank for.

Perceived or replacement competitors – While these competitors do not offer the same services you are offering, they may have products or services that can become a replacement to yours. To understand who they are, you need to conduct customer surveys and do social listening.

While most people may not have the time to do a thorough analysis of more than 20 sites,  three to five sites is ok, while incorporating a mix of your competitors listed above. Once you have done this, you will be able to get a rounded view of the other companies that offer similar products and services like yours.


Evaluate Your Competitors’ On-site SEO

Beat Your Competitor

There are many ways to gauge on the success of your competitor. From analysing their H1 tags, meta descriptions, up-to-date on-page content, and so on. You can also include if your competitor is using internal linking, finding related keywords, also considers the length of content, and if their site is SEO friendly.

Check out their On-Page Content

Understand your competitors content by checking out if their content is relevant, informative and engaging. Try to do a couple of searches and see where the competition appears. If any of your competitors are ranking consistently high, evaluate what the content is and what they did to the content.

The days when writers just create uninteresting text just to hit a word count is over, especially if it is just a duplicate of another recycled work. These days, content that offers valuable information about their offerings, together with relevant keywords early on in the content is more effective.

Content that also uses multi-media will allow users and possible clients to stay longer and engage with the site even more than those with none. This will also result in reducing bounce rates while making users stay and wanting for more.

Once you have carefully analysed what your competitor is doing, it is time to fix your own site. Check out what you can do to improve it. You can also add videos or audios to your content if you need it, which will eventually lead to a more engaging site.

Examine Larger Contents

It is not just the blog posts which contain their infographics, interactive pieces and eBooks that you have to worry about. You will also need to find their content that is being shared and linked.Make sure that you find their most socially shared content. Instead of trawling to what campaigns performed well.

You can also narrow your list down and include their content types that includes their blog posts and larger campaigns. However, do not just analyse the pieces one by one, but find out what makes these pieces appealing to users. This process will help you learn how to create your own topics and ideas and also know what you should improve on.

Who Supports them

Once you know what your competitors’ best pieces are, try to find out who are their top influencers or supporters. Those who are linking and sharing your competitors’ content may also do the same for you, especially if they like what you are doing.

Make sure that you view sharers of the content you are investigating, filter their followers to find who among them are influential. Get this list and export them. Use Majestic and place the exact URL to find out the sites that are linking to it. Then, on your prospecting list, add any quality or relevant sites that you can also use.

In Conclusion

While competitor analysis can take a lot of time and may be a bit difficult, doing this is necessary as this will help you know if you are measuring up against your rivals. This will also determine if your findings work for your audience or not, get their influencers to build your own content, and know content gaps that you may need to fix on.

Know more on how you can examine your competitors content and how this can help your business by calling us at 0203 823 9033 or use our contact form or read more on our full seo service here.

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Is SEO Worth Your Time and Money

Is SEO Worth Your Time & Money


Most e-commerce stores these days use SEO to promote their brand. However, there are still a lot of argument to whether SEO can really be beneficial in the promotion and ranking of your site.

To fully understand the potential of SEO and if it is really right for your business, let me discuss with you whether SEO is just a waste of time or if it is really worth your time. This way, you can make a decision on what your next step would be.


Stop Focusing on SEO

This might be hard to do since it is natural for most of us to just aim and get that first page rank on Google. However, your new goal should be to forget about SEO for the time being since there are still a lot of things to do to promote your site. If you stop focusing on SEO for now, you will be able to concentrate on finding more leads, getting calls and closing sales. Keep in mind that SEO is just one part of the puzzle. As an effective digital marketer, you need to find how you can meet your goals and not just focusing your attention on getting SEO.


Are Your Marketing and Advertising Strategies Right?

Customer acquisition cost

As a business owner, your aim is to find potential clients and spread your brand at a possible lower cost. This procedure is mostly known as customer acquisition cost or CAC. In most cases, business owners make mistakes when they calculate their CAC as they do not include the cost of addition per channel.

To explain this further, think if you are going to spend $1000 for an advertisement. You might think your CAC is just $1000, but the truth is, it is more than that. Together with the $1000 advertisement is the cost behind it. Once the ad is run, you should get potential calls, those calls can be your potential clients so it is important to track those calls.

So let us say, that ad got you five calls, one of which is a customer. However, you are not the one to receive those calls personally as you have hired someone to take them for you. Together with the calls should be follow-up calls and follow up pitches that may require additional 10 hours of staff time. If your staff is paid $15 an hour, that would mean additional $150 to your customer acquisition cost. In most cases, one client may take two hours to speak with, research and get the job done. Also, your staff is not the only cost you should think about as there are other expenses like tracking for calls etc that you should also consider.

Digital marketing, on the other hand, is different. Instead of having someone to answer your phone and continuously update them if they want to buy something, your website can do it for you. Instead of doing the same things with your client and saying the same pitch over and over again, your website can provide the information they need, thus giving your potential clients what they need. No need to call clients repeatedly which can turn them off eventually. Instead, you can get in touch with them through email marketing. Using a different target and a different method will allow you to reach more potential clients and at a much lower cost.

Determine how much you are spending now just to reach a customer and you might be convinced on how effective SEO can be.

What is Your Client Value

The total profit you gain from a customer is what you call Customer Lifetime Value or CLV. Customer Lifetime Value is the customer’s profitability over time as it is the customer’s aggregate profit to a company over the total time the customer transacts business with it.

How you influence your customer value will still depend on the type of services you offer. For instance, if the services you offer include plumbing or repairing of HVAC, expect to have the same customers to come to you a few times per year. Other services will require for your customers to just buy from you over their lifetime. To determine your CLV make sure to evaluate the services you offer and how many times your customers will need you. This information is important so that your digital marketing firm can create the right campaign for making the right ROI.

Determine your Sales Funnel

Your conversion rates will also help you in deciding whether SEO is worth the investment. Conversion rates will allow a digital marketing firm if your company is a good fit. To get your potential ROI, here is the simple formula that you can use:

Traffic X Click through Rate X Conversion Rate X Average Profit Per Sale

To explain this further, say you want to gain 10 new customers per month while converting 10 percent of your visitors into potential customers. With the given formula, we can determine how many searches must happen and the CTR needed to generate that traffic.

Traffic X Click Through Rate – 1000 X 10% = 100
Site Visits X Conversion Rate – 100 X 10% = 10
Conversions X Average Profit = 10 X 100 = $1000

With the information given above, if you are not able to generate 100 site visits that can convert 10 percent of potential customers for $1000 per month, your campaign may not be as profitable as you may want. Unless you know what the customer LTV is that can help in increasing the CAC allowance.

Although the numbers and the calculations may seem like it is simple, improperly calculating the customer acquisition costs to customer lifetime value may also lead to failure which is why it is important to know how this can be properly done.

Focusing on the Availability of Keywords

So many SEO companies sell cheap packages while still promising that they will be able to rank well for just a couple of keywords. But, as explained earlier, your keywords will not be enough to get you far and generate enough searches and traffic. Once you decide that you also want to try SEO, make sure that your chosen firm can show you potential keyword ideas and search traffic. Allowing them to provide you with ideas will make you see if the keywords have actual value.

After you get the available traffic and you know the conversion rates, review them. Revisit the average profit per sale so that you can assess what you need to do further. If your profit margin is just a couple of dollars per sale, you may need high volume keywords. On the other hand, if your profit margin amounts to thousand of dollars per sale, 1-10 searches can still be profitable.

How To Choose A Company

One of the biggest hurdles for e-commerce businesses is to find a company that can truly deliver. The competence of the company can make or break your needs. If you hire the wrong SEO firm, you might really waste money and time, and worse, your site might get penalized for reasons you don’t even understand. There are no rules and regulation when it comes to the SEO industry so expect to find a lot of low-quality companies lurking to get your attention.

To understand more about our SEO services view what we do here or continue reading some of our other articles in our blog and see what else you can learn.

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The Importance of Adaptable SEO Strategies

In the last decade, Search Engine Optimization (SEO) has become vital to the digital marketing strategy for small entrepreneurs, start-up companies, and large companies. The way SEO affects the marketability of companies and individuals has changed and people have been confused at the algorithm changes. The key word in SEO is not just user experience but also innovation. The old SEO practices are no longer applicable and many companies found their rankings sinking down resulting in decreased traffic and plummeting sales. It is implied that Google’s algorithm update is an effort to punish shabby agencies and webmasters who abuse their SEO practices.

A lot of website owners and content marketers want to know how to adapt to newer SEO efforts. Many web businesses do not understand why they dropped off page one and why they could no longer rank well on Search Engine Results Pages (SERP). Google’s algorithm updates like Panda, Penguin, and Hummingbird, caused many people to say that SEO is dead. Some companies no longer think SEO is still important for their business. But, chances are, they did not understand what SEO is and they are now just simply unable to adapt to an ever changing arena.

It all comes down to a good Digital Marketing Strategies, if you devote time and resources in creating an effective long-term strategy, you can innovate and change. A good business will be adaptable to challenges. Speaking of adapting, we can help you review your outdated SEO tactics and assist you in implementing a better approach to gaining web traffic and obtain organic rankings.

Why should you adapt your SEO strategy?

There are over a billion Google Searches done every day. More than 90% of these users will choose to look at organic search results. This is a reason why you must develop an effective and long-term SEO strategy.

Your content strategy must be able to predict, adapt, and implement strategies that don’t rely and won’t be affected by the algorithmic changes of Google. Google will keep reinventing the process that determines the rankings on SERPs, and your website needs to be ready for that.

SEO by MLA Web Design

In order for your content strategy to be successful, you must understand the elementary methodology. MLA believes that the foundation of your digital content strategy comes first over attempting to rank higher. The planning and execution of MLA Web Design’s adaptable SEO will guarantee a long-term benefit from your SEO investment and will keep your website ready to withstand the cleansing of Google’s algorithm updates.

Digital Content Marketing

Keyword Research and Competitive Research

Competitive research is the primary initiative in an SEO strategy. This involves finding a list of topics and keywords that will benefit your target audience. Keywords are an important part of your SEO strategy because they help identify your brand and website. Using these keywords, you can create pages of content that will be relevant to the questions that user search in Google.

Make Use of Keyword Research

If you type your keyword in search engines and the results come from your competitors, check their content and see if you can create original content that can bring better value and information to visitors. Constantly check their keywords and topic ideas because it might reveal topic ideas and related keywords that you have not found yet.
In a similar habit, get into the minds of your target audience and find the related keywords searches that they will do. You can use Google’s Keyword Planner to generate new ideas if you’re stuck in creating new content.

Due to the way search engines crawl your content change constantly, it might also help if you start centering your content on topics and concept ideas instead of focusing too much on your keywords. Your content must be about information that answers the questions that users are asking, not just matching the words they are typing.

Technical SEO Foundation

Once you’ve identified your keywords, build the foundation for SEO. Your created content must be found on the search engines, and this can be done by a technical methodology that will ensure the success of your tactics and strategies. Examples of these SEO efforts are:

Meta titles and descriptions, heading and subheading (h1/h2) tags, and natural keyword usage. These are menial tasks that will lay the foundation of your Search Engine Optimisation.

Your content structure and organization will also guarantee better conversion rates. Your audience must easily find and navigate to and fro the content they are looking for. SEO is not just about getting found, half the job of SEO is to provide helpful user experience. It is also important to look into responsive website design, which means your website works properly and adapts no matter what device it is viewed on.

Implement a Social Media Strategy

most-important-components-on-your-websiteTake the initiative to reach your audience. Once you publish your content, you’ll have to work to extend that as far as it can go. Share it in various social media platforms. Go and visit groups and industry hotspots around the internet. Extend your reach by sharing blogs and articles that might entice other people to visit your webpage.

Socialise wherever you maintain a presence or profile such as Facebook, Twitter, Google+, LinkedIn, Pinterest… or any other private social media platforms or forums you’re involved with.
Engage your audience with sincere conversations. Talk to the fans of your topics. Be honest in reaching out in order to build a relationship with them. Sometimes, these fans will look at and share your content without even prompting.

Measure and Improve SEO performance

In order to successfully implement optimised content, measure and improve on the results of your efforts. Subscribe to metrics measurement such as Google Analytics for your

  • Unique visitors
  • Bounce rate
  • Keyword rank
  • Organic traffic
  • Backlink profile

The effects of a long-term SEO strategy cannot be easily seen because it is all about building on your content and establishing a relationship with your audiences. SEO strategies cannot be implemented overnight. SEO by MLA Web Design offers a solid technical SEO foundation with effective implementation of keyword research, content design and development, and social media sharing.

Important Things to Remember for an Adaptable SEO Strategies

  • Do your research and plan your SEO strategy accordingly.
  • SEO is about getting your content found and engaging your audience.
  • An adaptable SEO strategy will rely not on keywords but on concepts and ideas.

If you want to know more about an adaptable SEO strategy and how it can help your business, call us on 0203 823 9033 or use our contact form.

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3 Tips for Making Valuable Content

3 Tips for Making Valuable Content

A good website must have valuable content that offers your audience the best possible experience. Content must be original and useful. When your target audience finds your content inspiring or informative, there’s a chance that they will return to your website or share your content with other people. Your original content is what attracts people to your blog.

Tip #1: Analyze your Target Audience’s Needs

Brands must be able to identify information that meets the needs of the target audience. Start this by looking at current data and customer feedback. For example, if a flower store owner gets plenty of questions on social media about flowers in season; it may be a good idea to create an informative blog post about the availability of flowers during a specific season like spring. Content must not only be useful and informative but also timely. Given the earlier example, it would not be wise to post about summer flowers during autumn. This will translate to confusion and visitors might start looking for a product they will not be able to buy.

Similarly, if data shows that most site visitors look at a particular product but do not purchase, then the content manager may want to provide a detailed description to create a better lead-in. Related to needs analysis would be ensuring that future content will be engaging. A website that connects with its audience will more likely create a solid following.

Tip #2: Use Different Methods for Presenting Content
Most content marketing strategies employ blogging as an important way to promote content. It may be prudent to look for new ways to present the same topic in different ways. An easy way to extend discussion about a certain topic would be repurposing it for different social media channels. For instance, if a yoga instructor notices that a blog post about “workout clothes” is trending, then the same information can be presented in something more visual – infographics and videos appeal to a lot of people.


Visual content often performs better than text-based content especially when shared on social media. If you need to present a lengthy article, make sure to break it up with related images. Recreating the same topics and presenting it differently will also ease the burden of having to constantly brainstorm original content. You can offer the same information more than once by coming up with unique ways of presenting it.

Tip#3: Use Clear and Concise Titles

When creating content, it might be necessary to present it with a concise heading. It is very appealing to use long clever titles, but it is more important to ensure that the title will be able to summarize what the content will be all about. Avoid generic titles as well. A vague blog title like “Dog Training for Beginners” will not appeal because the idea being offered is too generic. Users might click on the link and be disappointed because they expected something else. Worse, they might not even click on it at all.

As a comparison, a well-versed title like “5 tips to potty training your puppy” will allow users to have an idea what the full blog will be like. Concise beats clever because it can bring out the important keywords. It will also be easier for your audience to find specific information on your website. This can lower your bounce rate, meaning it will be more likely for visitors to stay and explore your content.

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4 Ways to Keep Creative for Content Marketers

4 Ways to Keep Creative for Content Marketers

Content Marketing can be difficult because of the need to continuously create original ideas and content. To keep generating quality content, you must ensure that your work values originality and high levels of user engagement. This gets even harder with search algorithm changes that transformed the way quality signals are viewed. Technicalities aside, content marketers must keep finding creative ways to deliver a meaningful user experience on websites.

With standards for creating quality content on the rise, brainstorming or ideation is one of the best ways to remain inspired. Reduce the time you spend on looking at the blinking cursor of your blank computer screen by following these four brainstorming tips:

1. Make Use of Keyword Research

Content creation must always start by assessing at the important keywords for your business or client. Select up to five keywords that best describe the information you offer on your website. These are the same search terms that will enable the company or individual to improve their visibility and rank in search engine result pages. When you are stuck in a lackluster content idea, identify the relevant keywords for that idea and identify other variations of these terms. This way, you can find other questions or queries associated with your content. You can then figure out new content ideas and narrow down your focus on new topics. The best tool that will help you with keyword research is Google’s ‘Keyword Planner’. It is an easy-to-use tool for generating new keyword ideas. It can provide you help in finding a new direction for your content.

Make Use of Keyword Research

For example, start with a basic search for your keywords like “family holidays”. Keyword planner will suggest various ad groups and you can encounter potential high volume keyword opportunities. From something generic, you can determine other content specialization like “dog friendly holidays”,  “luxury beach holidays”, or “unusual family holidays”. These new keyword ideas can be used as prompts for new topics. They can also introduce you to other potential concepts that might fit your client’s branding. You can also use other keyword research tools like Word Tracker or Keywordini to help you come up with keyword suggestions for a specific industry or sector. These tools assist you by filtering the keyword terms by “question” which will provide you awareness about the kind of queries asked that are related to your keywords.

2. Be inspired by your competitors

The best content strategy not only makes use of relevant keywords but also looks at other businesses that utilize the same content pool. Research how the competitors produce their content. It is very important to identify other companies or individuals who are ranking against you with the same key terms. Studying them might even give you inspiration by glancing at the topics they have already written. You can also learn what type of content performed better than others. List down a number of competitors and try using services like BuzzSumo to discover what are their popular content and who are the influencers that drives their visibility for their audience. The Content Research Tool will crawl all the pages and content on the website and rank each page by the number of social media shares (Facebook, Twitter, LinkedIn, etc.) so you don’t have to manually do these on your own. You can also use this content strategy tool to discover trending content in your industry or niche.

If that doesn’t get you brainstorming, you can try checking the backlink profiles of your competition. Checker tools such as Backlink Watch will find out where the company or person is getting their inbound links. This is time-consuming and requires a bit of sleuthing on your end, but by doing so you can find what social media campaigns worked best. You can also learn more about successful content like articles, blogs, or infographics that have performed well.

3. Collect inspiring content pieces

Media technology illustration with mobile phone and icons

It’s true that social media can cause information overload. Sometimes there are rubbish articles and spam material that are thrown in our faces. But, there are occasional content that provide meaningful value you deem worthy of a like, a share, or even a bookmark. These pieces of content must not be piled over by status messages only to be vaguely recalled as “that blog I read last week about…” Collect online content that made you stop and read. Whether you collect them as URLs or save them as images or screenshots, keep them organized in a file or folder that will be easy to access. Creative teams use software like Mural for online collaboration. Keeping track of these may provide you with inspiration that can be used when you’re running out of new ideas or burning out due to mental exhaustion.

4. Set Your Editorial Calendar

An editorial calendar is an essential tool that will contribute to the success of your content strategy. A calendar sets clear deadlines and serves as a reminder to constantly release content. Depending on whether you have a long term or short term strategy, a well-planned calendar will highlight important industry dates, events and occasions. The pressure of riding on these trends and being seen and heard will improve your brainstorming session. Given that competitors will likely be planning similar strategies, you can use all these 4 tips together to start with a fresh point-of-view and create unique content. An editorial calendar will help you plan large and small pieces of content and cycle through your client’s or your industry’s key areas of focus.

Generating timely and meaningful content is not always easy. In the same way, it is not easy to get inspired on command. There are content strategies that must be planned weeks or months prior to release in order to implement properly. Keep your mind active and ready for creating valuable content. Following these 4 tips should offer you with a different perspective for content ideation for your content strategy.

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