choose-the-right-colour-for-your-brand

The Colours Of Your Brand

 

Colour can create a certain sense of mood easily that is why you have to carefully choose the palette that you incorporate into your website. Red is easily spotted by the human eye so it could stimulate attention, but it also creates a sense of warning and danger. Pale blue, however, has calming effect .

When used effectively, colours can really become a big part of your brand’s signature.

Below are some of the things to consider when choosing your own colour palette:

Be sure that it matches your brand

If you sell eco-friendly products, then using grey might not be the best choice for your brand logo as grey usually represents gloominess and all that goes with it. Choosing a colour that matches your brand is extremely crucial to relaying the brand’s message. After all, there’s a reason why they call eco-friendly companies, green.

Know the cultural significance of the colour

In most Asian countries, red symbolizes luck and also to ward off evil. While wearing black to a funeral is considered respectful in some countries, in eastern religions, however, death is portrayed by the colour white.

If your brand targets international audience, it’s important to know what colours mean what, so there would be no conflicts or misunderstandings.

Watch out for colour Blue

In case you haven’t noticed, there are a lot of blue logos online. From Facebook to Twitter to Dropbox, the list of companies that uses colour blue in their logos or design is quite astounding.

Why, you may ask? Well, aside from being one of the primary colours, blue portrays “technology” and “cool”, which would be appropriate if your brand is within those categories, but remember that just because your brand has an online presence, it doesn’t make your company is an online business.

Along with your brand’s name and logo, colour is one of your strongest identifiers. Picking the right hues is one of the first steps in crafting a recognizable brand. So, which colours will you choose for yours?

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The Essentials of Adding Forms To Your Website

 

If you’re like most internet users, chances are you have already filled out some type of form just to get a free trial of a software or to download a PDF file. Business websites use forms because these are one of the most powerful ways to create new leads for their brand, as well as keeping their customers updated.

Since it’s more convenient to keep a current customer than it is to get a new one, obtaining a form that allows you to get your customer’s email address means you can continue updating them with your new products or services via flash sales, email newsletters, and special offers.

However, just like anything else on your website, there’s always a right way to create a form.

Listed below are some of the things you should keep in mind:

Give them a Reason To Fill It Out

The best way to get someone to fill out a form is to give them something useful and interesting in exchange. Giving out a personal information such as email address in exchange for a free video, free mp3 download, free PDF files, and even a free software is already a form of a cost to the end user.

Keep It Short and Concise

The shorter it is, the better chances for the customer to fill the blanks. Keep it less intrusive in its questioning and hassle-free to fill everything out.

Make it Mobile-Friendly

These days, most users utilize their smart phones for almost everything, that is why mobile-friendly forms are always a good idea. If the form doesn’t work great on a mobile device, you’ll most likely see a huge decrease in the number of submissions.

Respect the Email

As previously mentioned; giving up an email address is allowing someone the right to contact you later on. It’s expected to receive emails every once in a while, but what’s not expected is getting a couple of newsletters every day.

If you overuse this right, it will eventually backfire on both your brand’s reputation and your email sending reputation because they’ll most likely report you as spam.

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user-interface-and-how-to-improve-them

Useful Ways to Impress Your Users With Your UI

 

Your User Interface or UI is so much more than a pretty façade on top of your HTML. How you design it can make a huge difference between your website and a competitor’s boring interface.

So here are some simple ways on how you can impress your daily users with your UI:

Make Them Feel Smart

We all know the essential web applications and how it can draw someone to continue using a product or specific service. It’s a good way to keep users engaged in what they’re doing and to help them get things done.

Aside from the simple motivations, you can give your users, it also helps to let them feel smart. Treehouse – a particular site that teaches coding and HTML is a great example of making the user feel smarter after completing each course. They add a bit of a fun “story” as the backdrop of each lesson, creating a cohesive learning environment for all.

Visually Entertain Them

Having unique and quirky displays while your users search for things, jump from one page to another, or just plainly browsing your website can make a big impact. This method keeps them interested, allows them to stay a bit longer, and draws them to explore your site even more!

Make Things a Lot Easier

More often than not, the very best way to give the users a great experience is to offer them the quickest experience as possible; whether it’s a single-click button to purchase a certain product, or the ability to shoot, edit, and share in just a matter of minutes

If your website is a tool you want to be often used, it is ideal to make things a lot easier for them in any way possible. Making an inconvenient UI that keeps the user from getting the job done can lead to disappointments, and eventually, fewer customers.

Your UI is so more than just an accessory on your HTML; it’s a chance to show your brand and your intentions for your valued customers. Keeping these factors in check when designing your website can greatly help you along the way.

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