how-to-make-a-successful-website

How To Make A Successful Website

1) Be sure that your website looks great and that it functions properly:

There’s nothing more discouraging than having a cluttered website. After all, it is your 24/7 salesperson who does not sleep, doesn’t need any holiday break and is constantly available should your clients need them. However, just like the human counterpart, your website may not be conveying the right image which could reduce customer appeal and sales.

That is why having a high quality and contemporary web design that stands out is extremely important. Also, you should never forget to make the website as user-friendly as possible; which means unresponsive pages and broken links are an absolute no-no. Customers viewing a certain web page will make a decision on whether or not to stay within a matter of seconds.

2) Customer reviews are useful, so utilize them:

Did you know that almost 72% of customers trust online reviews as much as recommendations from people they personally know? Whether you are selling products or offering services on your website, reviews can be a really useful tool to help prospective customers make an informed decision.

There are quite a lot of review services that are free to use, one of the most common example would be Google Plus. If you still haven’t got any review system integrated into your site, it’s not too late to get into it now. In fact, we highly recommend you doing so.

3) Keep watch of your websites’ bounce rate:

For those of you who are not aware of the term ‘bounce rates’, this is the process wherein users visit a specific website and then leaving without doing any actions such as browsing through different pages and/or buying products (or services). The lower your bounce rate, the better; for this means that the majority of your online visitors are navigating through your web pages without instantly clicking the exit button.

Unlike any physical stores, visiting different websites can be as simple as tapping those exit buttons, which means it is a lot harder to entertain a customer and stop them from going into another competitor. However, if your website design is pleasing to their eyes, you can definitely maintain their interest, making sure they don’t go astray and in effect: boosting the chances of them buying some products of services from you.

4) Stand out from the crowd:

This mainly comes down to the overall design of your site, but quite often than not, companies have to re-assess their offered services when having a new website, as they come into conclusion that they may not be all that different form their competitors.

That’s why having a successful website really does require some fresh ideas and product offerings fused together within a seamlessly bespoke website.

5) SEO and Marketing:

Have you ever wondered how companies managed to get their sites listed at the very top of Google search page? Well, SEO or Search Engine Optimisation is simply the answer to that. This marketing method is used by almost every big company as it offers a huge impact on sales, as well as the number of customers the website receives every day.

With Google being the leader in search engines, millions of people utilize their services every day. Having a great SEO strategy and regular implementation can eventually put you on top of the search results and it’s also an effective way of making your website more successful.

When producing content for your website, try to integrate as much personality as possible. This may seem like an unprofessional trait for some, but at the end of the day, people buy from people.

If these tips are done correctly, your 24/7 salesperson will surely bring in more and more clients in the long run!

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landing-page-ideas

Does Your Landing Page Make the Cut?

 

A landing page is an extremely vital link for capturing your targeted audience. Apart from other pages on your website, a landing page is an essential advertising and marketing tool that has a particular goal.

Any business related websites may have one or more landing pages, in order to target different sets of audiences. No matter the goal, your landing pages must contain certain components for it to be effective.

The question is, does your landing page make the cut?

Answer these questions honestly:

1. Is your landing page strong enough to make the people keep reading more?

2. Does the information on your landing page make a connection to the service, product, or any other offering that prompted the person to click the page?

3. Are the images you incorporated in the page original?

4. Does the content distinctly show what you are offering?

5. Does the form on your landing page only ask for people’s name, phone number, and e-mail address?

6. Are you delivering a valuable offer to your audience?

7. Does your landing page have concise and limited navigation?

8. Is your landing page suitable and well-designed for all types of computers and mobile devices?

Your Website’s Landing Page Score

If you have answered “Yes” to all of the questions, then your landing page is fulfilling its purpose. However, if you have answered “No” to any of the questions mentioned above, here are some recommendations on how to improve the strength of your landing page.

i. A landing page headline makes or breaks the deal. As such, it needs to clearly state your call to action and the specific reason as to why the person should take that action.

ii. Whatever source was used to draw visitors to your landing page, it needs to connect with your landing page’s message. Any disconnect puts your brand’s credibility in question and a feeling of mistrust to your visitors.

iii. Visuals are really important on a landing page, for they can draw people in. Be sure your own business photos or have a skilled web designer create an image especially for your landing site.

iv. The content of a landing page should be focused on what is being offered. Tell your audience about what your offer is, and why it is different from others. If possible, include the benefits they could receive from your services or products.

v. Always remember that ‘less is more’ when dealing with forms. It should only request the necessary information you need and nothing else. If you require your visitors to give out too much information, they’re less likely to continue the task.

vi. People will provide their contact information if they know they are getting something of value in return. Be certain what you are offering is of value and then be sure your landing page clearly shows this value.

vii. You want your audience to stay on your landing page, so it will be better to limit navigation links and buttons. The ultimate goal is to have them make the desired action and not navigate to other pages.

viii. A well-planned and well-designed landing page make a remarkable first impression on the visitors. People will trust your website and your brand knowing that they are dealing with a reputable company. To further enhance your conversion rate, have a professional web designer optimize your landing page for mobile devices.

So, does your landing page make the cut? If not, take these important factors into consideration.

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