seo-this-year

Things We’ve Learned About SEO This Year

 

Since the beginning of the search engine, SEO has been an essential, yet quite often misunderstood industry. For most people, these three letters bring massive frustration; but for others, SEO has rescued their business. To top it off, having a distinct search strategy often separates those who succeed on their business ventures, from those who don’t.

So as we wrap up the year, let’s have a look at how this industry has grown and changed over time, shall we?

The rise of Artificial Intelligence (AI)

Google, Amazon, IBM, and Apple are very proactive in developing and utilizing an Artificial Narrow Intelligence (ANI). This specific AI can be used to automate repetitive tasks, such as: looking up shipping dates, product details, order histories and performing other client requests.

The consumer is continuously becoming more comfortable with this certain type of technology and has grown to trust its results. Why you ask? Well, Google handles more than 3.5 billion searches per day, in which 16% to 20% of those are unique queries that have never been searched by anyone before. To manage this type of demand, Google created a machine learning in order to help deliver better and reliable results.

An ever-growing industry

SEO’s reputation has grown massively over the past few years, due to the awesome work of the real pros out there. Presently, the industry is worth more than $65 billion, and this is because large and small companies are seeing just how important it is to have a good search strategy in their line of business.

As search engines continue to evolve over time, SEO is not just another added service brought to you by some freelance web designers. With the right amount of data, tools, knowledge, skills and experience, SEO has become a leading industry all on its own.

Mobile-friendly algorithm

A year after “Mobilegeddon”, a certain event marked by the launch of Google’s mobile-friendly ranking algorithm, the giant company announced that it would soon be augmenting its effects, so as to further provide mobile-friendly sites on mobile search. That particular boost rolled out last May 12, 2016, though the outcome was not nearly as momentous as when the mobile-friendly ranking algorithm initially started.

The Divided index

As mobile search continues to be accountable for a most global share of the search queries, Google is progressively taking steps to becoming a mobile-first company. Just last November, Google declared that it was experimenting with using a mobile-first index, which basically means that the mobile version of a website would be considered the “default” option for ranking purposes instead of the usual desktop version.

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KeyRulestoProperlyGovernYourBusiness

Three Key Rules to Properly Govern Your Business

 

These days, just being plain good won’t save your brand if you have a dreadful customer service. So let’s take look at what your company can do in order to build a strong, respected brand within your field of choice.

When every proof of concept, spreadsheet, and meeting note is put aside, everything should fall down to three key rules that determine how you should govern your business so that you, as well as your brand, can continuously prosper:

First; add revenue before you start cutting costs.

Usually, when it comes to smaller start-ups and businesses, cutting costs is more expensive than adding revenue. So if your opinion of saving money is to let half of your employees go, you should really reconsider that thought. Cutting into the muscle is almost always more expensive, which means it could be more difficult to recover, and eventually, your brand suffers. Always be sure to look at the budgets with the long-term in mind.

Second; do it appropriately, not cheaply.

Being cheaper than the rest of your competitors isn’t always a good thing. Creating a stronger brand that’s known for having high-quality service or goods, will gain a lasting impression than just being known for having low prices.

Recessions will come and go, so while the cheap alternative may look appealing right now, when customers do have more money to pay for quality goods and/or services, guess which brand will they remember? The one that never compromised nor wavered its quality.

Third; remember why you’re in this business in the first place.

You don’t necessarily have to write a mission statement, but when it comes to making the difficult decisions, having both your management team and employees know what your brand is all about can definitely help your business grow faster and a whole lot quicker.

However, if you’re feeling like you’re going against your brand’s vision or goal, just remember to be strong enough to look back to where you began.

May these three key rules help guide your daily choices and will go far in assuring that your brand is going in the right direction. Whatever business you do, always be sure to do it right.

Here in MLA Web Designs, we’ll help you get there! Contact us to know more.

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Google Dropped Some Major Features This Year

 

It is now official. After dropping hints at removing the content keywords from Google Search Console; the famous search engine finally did it.

The company has just removed another attribute from the Google Search Console: the content keywords report, one of their earliest established features when it was first built.

When the tool was first launched, Google said this report was the “only way to see what Googlebot found when it crawled a website.” Presently, we already have features like Search Analytics, Fetch, and many more. The famous search engine also said that users were often confused about the keywords catalogued in content keywords, the very reason why they had to retire the feature.

This is not quite an unexpected move though, as we already heard that Google was going to remove it back in May.

Moreover, Google recently decided to drop the Sitelinks demotion feature from their Search Console. This almost nine years old feature had the ability to remove sitelinks from displaying on Google search. It allowed webmasters to hide any specific URL that they don’t want to appear in the featured sitelinks section in the search results. The sitelinks are basically the sublinks found underneath a search result snippet.

The company notated that they had to remove these things in order to keep things simple. They also said that their system had gotten so much better at creating, finding, and showing relevant sitelinks so they had to finally let go of the old ways.

Another concern would be, what would the webmasters do if they don’t want a specific URL to show up in a search result?

Google enumerated important points for this specific concern:

I. If you need to completely remove a particular page from search results, utilise a “noindex” robots meta tag on that specific page instead.

II. Let Google index important pages within your site. Utilize Fetch and Render to check that they can be rendered the right way.

III. Provide a distinct structure for your website by using relevant internal links, and anchor text that’s not only informative but compact as well; specifically, one that avoids repetition.

This is the time to accept changes and to hope that things will indeed get better in the SEO world.

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An Exciting Update By Google Just Went Live

 

Just recently, Google launched an exciting new feature to help you find the best answers to your everyday questions from publisher content throughout the entire web. They call it sentence-compression algorithms.

An in-depth article explained how Google is now using a hand-fed AI that could interpret and create featured pieces in the Google search results. The best part is– it gives answers, not just your typical search results.

The famous search engine just went live on their desktop search results with this feature called to be “sentence-compression algorithms”. This distinctive attribute is able to pick up how to take a long paragraph or sentence from any relevant pages on the entire web and pull out the upshot, or mainly the information that you’re looking for, as what the article said.

To sum it up, Google is getting better and better at searching for contents on the web and taking out the particular set of information that directly answers the topic being asked.

The question is; how did they get this to work?

According to the article from Wired: To train the artificial Q&A brain of Google, Orr and company used old news stories, where machines begin to see how headlines serve as brief summaries of the lengthy articles that follow. For now, the giant company still needs its elite team of PhD linguists.

They not only exhibit sentence compression but literally label parts of speech in some ways that enables the neural nets to understand how the human language functions. With about 100 PhD linguists throughout the globe, it is expected for the team and this feature to continue to grow in the years to come.

With Google Assistant, Google Home, and the growth of featured snippets in the search results, it is no surprise that this famous search engine is continuously advancing their technology around this challenge.

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