email-newsletter

Essential Tools To Grow Your Email Subscribers

 

Email subscription lists are ever-changing. As subscribers discard an old email address, change their email address, or even un-subscribe of your newsletter, it is essential to constantly add new subscribers to your email database. Increasing your email marketing list doesn’t have to be a long and tedious process, particularly when tools already exist to make it simple and effortless.

Here, we have selected some tools to effectively build up your email list:

Simplified Website Forms

An email sign-up form can be seamlessly added to your website so visitors are given the chance to join your email subscription list.

You can determine whether to put email subscription prompts on one or more web pages; just be sure that it can easily be seen to draw in interest. The most appropriate pages for an email list subscription prompt are the main page of your blog, About Us, Home, and in your Contact page. A lot of businesses also consider giving special offers as part of their email sign-up form as a thank you for the people who subscribed.

The QR Codes

With efficient marketing strategy and creativity, quick response (QR) codes can be a fun way to pull in more subscribers to your email list. You can set up your QR campaign so when your visitors scan the QR code, it will direct them to join your newsletter. While traditional black and white QR codes are more common, you can easily add some character to it by incorporating them into your logo and making them multi-coloured.

 

Social Media Channels

 

Social Media Sites

Take advantage of the different tools available in social media platforms to acquire email list subscriptions. With Facebook, you can use its custom tab to add an email sign up. You can then integrate that call to action tab in the Views and Apps sections of your Facebook business page design. Aside from that, you can present an email sign-up promotion in your timeline and ask your followers to share it with others.

With LinkedIn, you can definitely add an interesting offer to your company page that can only be obtained when they join your email subscription list. Your Google + business page is also a great platform for boosting email sign up on your Google + about, as well as on Google + updates sections. You can easily do the same in a Twitter campaign, too. If you’re a fan of Pinterest, why not pin an image of a promotional giveaway that requires joining your email list.

Whenever your business creates a certain video for YouTube, add a call to action at the end to subscribe to your email newsletter for them to be updated with your latest offers. It’s that easy!

The Checkout Process

One of the most effective ways of seeking email addresses is at a point of sale. For online sales, incorporate a check-box to your checkout process where your customers can easily check a box and input their email address to instantly subscribe to your email list. For in-store sales, you can train your workers to ask the customers to subscribe to your email newsletter in order for them to be notified whenever you have new stocks, or even put a prompt to your point of sale system where you can sign them up right away.

Utilize these easy tools to efficiently amp up your email subscribers now!

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flat-web-design

Flat Web Designs Are Back In The Game

 

Ever heard of the expression, “Everything old is new again?” That’s the case with flat web designs and it’s even stronger than ever. This specific category of web design is neat, fresh, uncluttered and minimalist, focusing on content rather than the flashy design elements like 3D effects, bevels, gradients, etc., that adds certain dimension and depth to a website.

More and more websites now prefer the simplicity of a flat website design because of it’s functional, sleek, and user-friendly to visitors. Another reason would be its natural fit with responsive web design, particularly with the increasing number of people using their smartphones and other mobile devices to access the Internet.

Here are some if its key elements:

The colour palette

Focusing on colour is necessary to accomplish a successful flat web design. To be interesting and eye-catching, bright and vibrant colours are often utilised to give emphasis. While other types of web designs use only about three to four colours on their palette, flat web design uses as many as eight colours.

The user interface

Another key element is a much simpler user interface (UI). Clear and basic icons are also commonly used; though these icons may be minimal, they still make a strong design statement. This is purposely designed and intended to go along with the typography that goes with the design. The usage of diverse colours for each icon also allows captivating layout.

The style and appearance

Next factor that defines flat web design is typography. With a minimalist design, typography takes on an emphasised focus. Typographies work best in flat websites as they complement the whole look and vibe of the design. And by keeping the simple nature of flat design, the content should also be shorter, simpler and most importantly, to the point. Play with different types of typography and colours to further boost the appeal of the website.

The simplicity

Another essential element of designing flat is by not adding any special effects. Say no to embossing, feathered edges, overly-cast shadows, or any other design exaggeration. Instead, utilize different colours, shapes, icons, and even images to creatively provide design effects. It’s also important to remember that every site element, starting from navigational buttons to image frames, should be clean, crisp and shows a clear site organization.

The minimalist approach

This is the final key element when making a flat website. Accomplish this goal by creatively using photos as your primary design element. Let the images do its job of expressing points and information rather than merely using texts to present various messages. Also, keep the background as simple as possible; a creative design can definitely be achieved without using a lot of design elements.

How long will this trend last? It’s pretty hard to say. After all, it depends on the extent in which web designers embrace this style of design. However, considering that search engines focus more on quality content over flashy designs, this trend may stick around for some time. Let us know what you think!

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improve-your-web-design

Effective Ways To Improve Your Web Design According To Psychology

 

Psychological research isn’t the kind of thing you would expect web designers to utilize, yet it’s likely one of the most important tools in their pockets for creating websites that acquires great results. Since the primal days of the Internet, psychologists have always been conducting various researchers to find out how the human mind interacts with different websites. Results from these studies show important information on how website owners can effectively use psychology in order to improve traffic to their respective sites.

How do they do it?

Here are some things worth taking into consideration when you make your own website:

Integrating Image Captions

In an analysis that looks at the psychology of ads, it was discovered that captions under images are instinctively read by online visitors. That is because when people see a certain image, our eyes would naturally gaze down to see the caption. Image captions are also catchy to most visitors because information is actually being emphasized, making it quicker and easier to read and remember.

Because people usually browse instead of fully reading a certain content in a web design, integrating relevant information in an image caption is a guarantee that your message will be read by the online visitors. Various web designers are continually using creative ways to place important text under images (and sometimes in the image itself) so visitors will read calls to action which will then increase the clicks to other pages within the site.

Bigger Headings

Drawing a lot of visitors to your website is the first step towards increasing traffic throughout your site. A certain study found out that big headings acquire the attention of the viewers. Aside from that, site visitors mostly look at the headline first when determining whether to stay and browse the rest of the site.

That behaviour alone is the reason why web designers utilize larger and bolder typography to highlight calls to action, products, and other elements that the site owners would want as the main focus. Also, big headings provide visitors with a clearer perspective on what your e-commerce service or business is all about, which establishes trust between you and your potential customers.

Less Is More

This technique is really applicable when it comes to building traffic to your site. The ‘less is more’ rule can be applied to products, options, calls to action, and services. A study conducted by a psychologist in Columbia University show that the more options are given to the visitors, the less likely they are to pick out any of them.

Online visitors are more likely to stay on a site, make a purchase, refer it to others, and even take part in a call to action if there are only a couple of options in hand. In psychology terms, this reaction pertains to the human brain’s “safety choice.” Now, from a web designer’s perspective, a minimalist design with only a couple of calls to action, a few places to click, and a simple but functional layout will most likely improve the traffic behaviour on a website.

Use Shorter Width Text

If your website visitors are exiting the site right after they have arrived, the reason for that might have to do with your content’s column width. A behavioural study at the University of Reading shows that online visitors perceive narrower column widths of text are more approachable and inviting than wider ones. However, the study also found out that most people read wider columns faster, but there’s a better understanding of information when the text is presented in shorter columns.

Web designers are constantly challenged with making this criterion just right for the visitors. Line breaks that are too long are tiring to read, making it too short can sometimes be awkward and distracting. One solution most designers are doing in order to achieve an effective mix of these two is by starting out with shorter columns of text where an understanding of the message is most essential, and gradually going longer for the secondary messages. Images and other media elements are also strategically integrated in order to create a natural flow of the content.

Try these techniques to further improve your web design and build traffic to your website!

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add-traffic-to-your-site

Helpful Ways To Build Traffic To Your Website

 

It’s now time to implement strategies that will effectively build traffic to your website. Here are some ways on how to do it without all the hassle. Best of all, these methods are 100% free!

Become A Helpful Resource

The majority of people searching online are either looking for specific information on a certain topic or help with solving some problem. Similarly, you want your website to be a helpful resource to your visitors, while at the same time carrying out its main goal, whether it’s selling services or products.

Your web pages are significant to building your website traffic. The information within your site can be used to draw in more visitors, and once there, they will likely explore the rest of your website and even submit a form, make a purchase, join your e-newsletter, or whatever call to action your site seeks.

Here are some tips on how to make your website a helpful resource:

Assess the content of your web pages. Is it of value to your visitors and potential clients?
Look into the common questions or problems that customers are finding answers to, which are related to the industry pertaining your website and list them all.

Utilizing the list you just made, add content to your website to address those problems or frequently asked questions. You can opt to have these web pages linked to the page from corresponding text already on your website, or in the Resource section of your website.

Content Marketing

This simply means getting more traffic to your website through its web pages, and not just its home page. Web analyses have shown that although a home page is essential for branding purposes, the number of visitors come to a website by landing on its other pages because the content within those pages matches their search.

That is why content marketing is all about supplying information that is actually valuable to people so they would be encouraged to click-through your other pages and explore your website in general. The ultimate goal of content marketing is to build customer loyalty by initially gaining the trust of online consumers so they would feel secure in doing business with you.

The key to building site traffic through content marketing is providing interesting, informative, relevant and quality content that people want to read and delivering that content in the most commonly used places they would search for it.

The most successful content marketing strategy is a mix of various tactics that include:

I. Online Marketing (webinars, eBooks, press release, white papers, help guides or how-to, and case studies)
II. Social Media Marketing (videos, articles, newsletters, social networking sites, and infographics)
III. Direct Contact (in-person appearances, telephone marketing, demos and testimonials)

Continually Add New Content

Search engines definitely love websites that regularly update their content. One way to continually add contents is by incorporating a blog on your website. A blog is a good way to deliver trends pertaining to your business or current industry information, and even for going more in-depth about frequently asked questions from your visitors and clients.

Add a new posting to your blog around twice a week or more; seek help from your staff members or interns who can assist with writing the articles if you’re perhaps too busy to do them yourself. Just remember to provide helpful information to your customers, in order to draw in more traffic to your website.

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The Use Of Blog To Increase A Website’s Seo

 

Having a blog on your website is an essential tool for increasing search engine optimization (SEO) for your website. Why, you may ask? Because most search engines are ranking the most recent information on a given keyword search first. So if you made your website content several years ago, it might not rank as high in search results as a blog article that was recently made last week. Search engines are now indexing the entire web for the most current content on a certain topic, and the way to give it to them is with a blog.

Blogs and SEO

Having an active blog on your website boosts its SEO in four main ways:

It keeps your website active – To a search engine, every new blog content matters when it comes to site ranking. This means your website is not stagnant, but rather an active one that attracts greater attention from search engines.

It gives more linking opportunities – Just as SEO strategies on your website are crucial, so are SEO efforts off your website. This is done by building links to your site, usually referred to as off-site or off page optimization.

Think of off-site links as a popularity contest. The more entries you have, the more popular your website is with most search engines and the higher your site ranks in search results. It’s one of the easiest and less time-consuming ways of building these external links is with a blog. Each time you post fresh content to your blog, you add a new link to your website. You can also upgrade it by adding links to certain pages on your website, or to certain information in previous blog posts. Then, when you promote your blog on your social bookmarking sites or social media profiles, readers click on these links and you score those priceless back links to your site.

It draws social media attention – Blog pages are one of the easiest things to share on social media. These social shares increase your website’s SEO like nothing else. When you share a certain blog post on any of your social media profiles (be it Facebook, Twitter, LinkedIn, Google+ or Pinterest ), you’re actually promoting user interaction, which in turn builds awareness for your business and driving more traffic to your website. Also, it is advisable to utilize videos or images in your blog posts as much as possible to attract even greater attraction from social media readers.

It adds more keyword opportunities – Keywords are the main key when it comes to matching what people are searching for with relevant websites. Though you can use only so many keywords in a website content before it sounds too forced with keywords.

But with a blog, you can regularly add new keywords with every new entry; these are the keywords that might not be included in any of your other website content. You can even stay current with keywords that are on-trend in your line of business by integrating them into your blog article. Because of these additional keywords, your website ranks with search engines more than it ever did. In addition, these new keywords bring more possibility for other related websites to link to your blog.

Contact us today to get started with incorporating a blog to your website, or optimizing an existing one to improve its SEO potential!

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