the-about-us-page

Stepping Up Your ‘About Us’ Game

 

The About Us page is perhaps the most overlooked and neglected page on a website. The content is dull and the design is basic, it only contains enough information to guarantee a visitor that the company or business is authorized and legitimate. Most About Us section is not the best-looking page on a website because businesses invest better effort and more attention to the rest of the site design. Remember though, it turns out that this page is one of the most essential web pages on a site.

According to numerous studies on website interaction, this page is among the top pages that get visited by potential clients. It plays an important part in whether a visitor continues to browse the rest of the site or just hit the exit button. After all, the About Us section establishes trust, history, and legitimacy for the company and is a key factor for converting sales and driving business.

So what makes an effective About Us page? Here are some key points to step up your game by increasing its value and more significantly, gaining more clients.

Creating and Writing About Us Page

Keeping it concise and real

Using business buzzwords and corporate jargon are such turn-offs for the readers. Visitors need to know the people behind the company, as well as the necessary information about your business.

The greatest way to gaining their trust and making a great connection with your visitors is to put a human face on the company or its brand. Write something that truly conveys what your business does, in a natural and authentic voice.

Another great strategy of connecting with your visitors would be to tell the story about how the idea came about to start-up your business, services/products, as well as the people that mentored and inspired you along the way. Creatively convey your thoughts by using words that are emotive and descriptive to paint a mental picture of your journey into creating your business. Integrating real photos that relate to your own narrative adds more interest to the page and helps validate the legitimacy of your brand.

Celebrating the core values

The primary purpose behind the About Us section is to provide essential information regarding your brand; such as its very own mission and goals, how long it’s been in existence, as well as the target market your company serves. One method of portraying these details in a client-focused approach is to include your company’s core values in a very pleasing manner.

Web design methods that effectively and creatively present your core values is by attaching a video that features the owner/s of the business, along with the employees, its management team, and even actual customers. Another technique is by incorporating written reviews made by real clients (complete with each person’s name and location, or a slideshow of images that portrays your brand.

Your core values should distinctly show how the work culture and value system of your company benefits the consumers.

About Us Section

Promoting your milestones and achievements 

The About Us page is the perfect place to exhibit your community involvement, accomplishments, and milestones in a manner that imparts consumer-focused achievements (or in a non-bragging manner). Promoting your company’s achievements can be done by utilizing various web design techniques such as with photos, slideshows, or even in a short video presentation.

Recognition and achievements add credibility and authenticity to your business. It also shows your commitment to the community and makes your business more attractive to potential clients.

Keeping it up-to-date

It’s important to consistently update this section in order to keep it up-to-date. Whenever something new happens at your company, be sure to place it in a timely fashion. Keeping the About Us page current shows your web visitors that your business is always active, and consistently working to improve for its clients. Let it be known that your business is focused on growth.

Fascinating content and design

If your page lacks personality, the ultimate solution for that is by creating exciting content and having a creative web design. With an effective balance of web layout that doesn’t deflect from the content of that page, you create an experience that your visitors will remember. An effective About Us requires content and design to work together, in order to seamlessly present the integral vision of your company in an attractive way.

With a more authentic About Us page, your visitors will get to understand and trust your company even more. These two qualities are very significant in doing business.
Visit Our Story

 

The Development of Keywords

 

WordPress is one of the most present content management systems on earth. Aside from being user-friendly, it’s also free to use! Though you can always upgrade to avail their premium features. Nonetheless, as an open source software, it’s rather vulnerable to certain individuals trying to dig through codes to find vulnerabilities that they would then attempt to take advantage of.

In The Beginning

All sorts of content marketing strategies were made by numerous website owners just so they would get noticed by the leading search engines and get rated on the initial page of the search engine results. It didn’t quite matter how your copy read or whether it was appropriate to your own brand, as long as it was stuffed with typically the most popular ranking keywords.

What are your keywords?

Long Tail Search Traffic VS Popular Keywords

A long tail keyword consists of a head, middle and tail that usually starts with a generic word. Here’s an example: let’s use the word “shoes”. Because it applies to some vast search audience, shoes would be the head of the long tail. Next, let’s add the middle: “Women’s shoes” to add a little more focus. Finally, let’s add the tail “Women’s pink wedge shoes” to draw in a very targeted and specific search request.

Website owners using long tail keywords are usually the ones obtaining high conversion ratios and high internet search engine results rankings. That’s because these sorts of keywords specifically target what searchers are seeking, so there’s less competition in the search ranking.

Back then, quantity mattered over quality with search engines like Google. Then people got tired of useless searches when trying to find a specific service, product, or business and began relying less on search engines. Google and other big search engines took notice of this slide and began laying down the law on such practices with regards to the keyword search.

The constant changes

Google led the way in enforcing some major keyword regulations and the goal was to render a better user experience through applied search engine optimization (SEO). After that, the rest of the major search engines then developed page rank algorithms to further improve their search results.

Various websites that used more than one keyword or keyword phrase be frozen, or worse, would no more be indexed by search engines. In general, the quantity of keywords were no longer powerful with regards to search positions. Instead, websites with quality content would get high ranks on internet search result pages.

Simply contact MLA Web Design for an SEO analysis if your keyword usage has not fully evolved yet. We’ll make sure so that you attain the lucrative advantages of appropriate keyword use for your site. Our techniques will certainly help rate your website from various competitors in the vast internet search engine results.
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