content marketing strategy

How To Evaluate The Effectivity Of Your Content Marketing Strategy

 

Content marketing is one of the most effective forms of online marketing, but only when you begin gaining active participation does it start to take on meaning. That particular engagement can then tell you about the direction and quality of your strategy; it basically serves as a form of feedback.

It measures how efficient your current plan is, and it’s also an indication of where it should grow. They are particularly important for gauging the status, diagnosing, as well as the needs of your content— but only if you know where to look.

These are some of the most important things that measure the effectiveness of your content marketing strategy:

The Likes and Reactions

Though these figures seem to be subtle feedbacks that usually takes place on social media platforms— unless when you’re publishing on a client’s site that features a similar feature— they’re still an important indicator.

For some, these may not seem like a valued measurement of the content’s quality, but you can use it as a basis for determining how engaged or interested your audience is with one post/article versus another. If you notice that certain posts are getting more likes and reactions than others, it would be best to engage those type of posts further.

The Comments

Comments are by far the most strong responses that can show you just how interesting or engaging your content is. Though it’s not always an entirely reliable indicator, more comments mean your content is more intriguing to a greater number of people.

A blog post without any comments may mean that your content isn’t stimulating enough, but this also depends on the current amount of traffic your site has. On the other hand, utilise the comments to look for qualitative evaluations of your work— your readers may praise you for bringing in certain details to light.

The Number of Shares

Shares are another form of measurement on how to gauge your article’s success. People share articles when they read something unique, interesting, useful, or something that makes them feel a powerful emotion. You should aim to create content that achieves one of these goals— after all, earning a high number of shares means greater traffic, greater visibility, and more authority for your website.

The Conversion Rate

Lastly, you should measure your content’s ability to convert readers because it is still an essential tool to help your site gain more revenue.

If your articles and blog posts are drawing more people in, but those people are not converting, there’s probably a hiccup in your content marketing strategy that needs to be addressed. You can always track your conversions on the back end of your site, or even establish goals in Google Analytics; however you decide to do it, take note of your most successful articles and change something if your current strategy fails to promote more conversions over time.

Ultimately, you have to remember that your readers and followers are the ones responsible for making your efforts a success— so don’t make the biggest mistake of ignoring them.
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things you need to remove from your site

Top Things You Need To Remove From Your Website

 

If your website’s a little dull and boring— don’t worry, you’re not the only one. Today, we’re going to tackle some of the things that you immediately need to remove from your website.

If your site was designed a few years back, there’s probably a list of things on there that you’ll do better without. Some of its features might make you look outdated, and some are actually security risks!

Here are the things you need to consider getting rid of:

The Obvious Stock Photos

Photos, especially high-quality ones, have definitely been shown to boost engagement and conversions— but if they’re not considered to be genuine by your audience, particularly with the millennials, they’re just not going to buy it.

Not only are they cliché, but when people see them and know they’re stock photos, they’ll likely leave your site and won’t trust your brand. Instead, you can choose to do either of these things:

Custom Photography- If you have a budget for that, then do it. Make use of high-resolution photos like pictures of your staff members or the interior of your office— that kind of thing.

High-quality stock photos- You may still use them, but you have to choose very carefully. There are actually newer versions of stock photos that do not seem as cliché as the old ones do. They may still be a little scripted and corporate, but most of them have that authentic look and Instagram-worthy photos. Choose wisely.

social media

 

The Social Media Icons In Your Header

I know you want to get more followers on all your platforms that’s why you placed those icons in your header. However, the problem with having them in such a prominent place is they’re noticeable and brightly coloured.

Here’s the thing, you’ve pumped up your efforts to draw in people to your website, and now you’re just inviting them to leave. When you put those icons in such a prominent location, you’re really just luring them away from your website and onto your social media platforms— which you may think is a great thing. But then again, what happens on social media? They’ll see posts from their friends, and the tendency is they’ll get lost in the process, and they’ll probably forget to come back to your site.

The solution? Make use of social widgets instead. These widgets allow people to tweet about you, or like your page, or share your post, all within the environment of your website. They’re still buttons— just a smarter version.

The Email Links

If you have bio pages for your staff or anything similar to that, a pervasive thing most website owners do is to include a link to their emails. Here’s the problem with that: they attract email spam which can also be a security risk, as most hackers use emails as their point of entry.

Top Web Design agencies recommend using email forms instead. Emails sent using forms are more convenient because they’re traceable so that you can route them into various folders and sub-folders with your email program. You can also filter out client requests from intern applications, so you know what you’re looking at.

The Suggested Videos

This one is a little more under the radar. You may not be familiar with it, but if you use videos anywhere on your site, it would be wise to disable the YouTube suggested videos.

What happens is, at the end of a YouTube video, there are some pretty exciting “suggestions” for other related videos you might want to watch. Now they can just be random and unrelated videos— but you have considered the probability that they could be showing videos of your competitors.

Here’s an easy fix for that problem: Click the share option from the video player on YouTube, then click ‘embed’, then choose ‘show more’ which will open up more options for you. After that, scroll down and uncheck the option ‘show suggested videos when the video finishes. From there, grab the newer version of the embed code, and you’re all set!

Utilize these tips to make your website even more functional and user-friendly!
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