2017 E-Commerce Web Design Trends

E-Commerce Web Design Trends for 2017 [Infographic]

 

The web as we know it has indeed gone a long way in becoming an awe-inspiring platform for varying e-commerce businesses. And web designs trends continue to grow and evolve just like any other industry. Today’s popular e-commerce web design could be obsolete tomorrow.

This is the challenging task that has befallen 21st-century web designers. They have to predict and come up with a web design landscape that is productive in achieving business goals. These web designs need to entice users to purchase an item as many times as possible for businesses to grow and profit.

But nobody really knows for sure which design will rule since e-commerce is also evolving according to consumer behaviour, societal changes and simply the changing time. However, there are trends that hit the e-commerce market and there are those that still thrive in importance.

2016 saw the spread of flat design partially thanks to Google’s Material Design. The same year also catered to a responsive design for e-commerce sites. And it’s no surprise that influential sites like Google, Bing (yes, it still lives!) and Amazon have introduced web design trends for 2017, from mobile SEO changing the world to the exit of hamburger menus.

Thus, listed in the infographic below is basically a snapshot of the popular e-commerce web design trends of 2017. And from this compilation, we could see what the future holds for web design in the coming year.

2017 E-Commerce Web Design Trends
View Our Web Design Methods

web designers

Why All Web Designers Need A Marketing Plan

 

When you started your web design business, you were probably thrilled about the idea of creating something you love each day. But in reality, you’ll quickly realise that you’d only be designing for about 30% of the time, and the other 70% will significantly involve admin and marketing works.

Most creative people feel that a marketing plan would stifle their creativity. After all, following a terribly long, boring plans is too bothersome, so most of us don’t bother with it.

Here’s the thing though: without a solid marketing plan, your first year in the business will be slow and agonising.

Keep in mind that marketing plans don’t have to be long and tedious! You don’t have to fill your plan with big words and formal sentences. To put it simply, your marketing strategy can be in whatever form you want it to be: it can either be a spreadsheet, a one-page Word document, a board of post-its, or even a simple diagram.

Here are some of the best reasons why you really need to have a solid marketing plan for your business:

marketing strategy

 

It pushes you to broaden your marketing strategy

If you’re still a novice designer, I’m guessing you have no solid marketing plan as of the moment, and you still rely on your clients finding you through referrals instead.

Don’t worry though; we’ve all been there. But then I realised that relying on referrals alone is not really a smart move. When you take some time to sit down and create your own marketing plan, you’ll be forced to think of creative and imaginative ideas to market your services. You’ll be surprised at the strategies you think of!

marketing plan

 

You’ll remember to promote your services

Without a solid marketing plan, you won’t have any strategies to work on each day of the week. Even though you probably have a few marketing ideas in mind, you’ll likely end up not doing those things because you haven’t written them down and created a plan from those ideas. Thinking about them is one thing, but actually doing them makes a big difference.

It lessens the risk of failure

Even spending twenty minutes on different marketing plan each day will still make a big difference for your business. If you do it right, the number of inquiries you receive each week will increase, and so will your website traffic!

Web designers in London greatly recommend you to utilise various strategies, so that if one suddenly fails to work, you can still rely on the other ones to make sure you always have a steady stream of clients!
View Our Content Marketing Methods

SEO strategies schema markup

SEO Strategies to Propel Your Site’s Rankings to the Top

 

Leaves are falling, longer nights are getting colder and the deafening silence of the night is broken by the constant howls of neighbouring dogs. You take your smartphone and play MJ’s Thriller to remind you that Halloween is just around the corner. Yes, you are not afraid!

But you should be because nothing is scarier than discovering your very low SEO rankings on search engines like Google. The possibility of losing profits, revenues, followers, etc. is so mind-boggling that you marathon the Internet in search of a cure.

Lucky for you, we’ve rounded up these SEO strategies that could propel your e-commerce site back to the top of the SERPs.

The Necessity of HTTPS

In 2014, Google made a striking announcement—HTTPS will become a ranking signal. Since then, search engines like Google displays show ‘not secure’ messages for sites that do not have HTTPS connection. However, today, your site’s rankings hardly change even though you have activated HTTPS. But this doesn’t necessarily mean HTTPS has lost its touch or is no longer necessary. It is more of the user experience.

But why do some businesses put off activating HTTPS? This can be easily described as fear. HTTPS encrypts the connection between the site and the browser, ensuring that data sent between the two isn’t interrupted. This prevents any vulnerable attack by criminals or hackers.

Unfortunately, it takes more than an SSL certificate to make sure your site is “secure.” This is where fear comes in because switching to a secure site requires a large investment in planning and time and tons of steps involved to get it up and running.

If you are running a WordPress site, you need to activate your HTTPS by doing the following things:

SSL certificate change, server config, WordPress config

  • Log on to your host domain
  • Tick the certificate that changes your site’s IP address
  • Check if server is configured properly for the change
  • Modify any settings, as needed, in WordPress
  • Then installs the SSL plug-in

Database pattern changes

  • database entries with “http://” must be changed to https://

Domain propagation/resource monitoring

  • This could take around 48 hours because this requires watching the domain change go live
  • Check the site for resources that failed to shift to https:// protocol

CSS/PHP hard-coded http:// patterns

  • Manually edit and upload to the server PHP and CSS files that have hard-coded http:// strings

HTTPS is now a necessity despite it not being easy to activate. But not having a secure site could easily scare off visitors. It’s better to be safe than sorry.

Schema markup

SEO strategies schema markup

 

Schema markup is a code that is placed on an e-commerce site to help search engines like Google to provide useful information to users. Basically, it’s a way for Google to search and understand particular data on your site.

This code was relatively invented with the end-user in mind. In fact, it is often referred as “the virtual business card” because users get to see what the site is about, what they do, where they are located, etc. The schema markup exists to provide users with their much-needed information.

You can use tools such as those from Hall Analysis and Schema App to implement the code on your site such in a much easier way compared to coding, which surely will scare the living daylights out of you.

Voice search

The rise of voice search has slowly reached new heights. It’s as if search assistants like Apple’s Siri, Amazon’s Alexa and Google’s – uh – nameless service, which are solely voice recognition-based, are taking over. More and more users are conduction online searches using voice search. This means, your site’s SEO agency London should be optimised for voice search so that users can easily get answers to their voice-enabled queries.

Google+

SEO strategies Google+

 

A lot of users have ignored the power of Google+, mostly because they believe it’s a dead zone. You should know that Google is the top player in the search engine universe. Because of that, you need to get into Google’s good side. And this includes being active in Google+.

When you post on Google+, it creates a unique URL and this could show up in Google search results. If you constantly post keyword-rich content on Google+, this helps improve SERP rankings. It is noteworthy also that SEO in Google+ posts are ranked higher compared with those in other social media platforms.

It is high time you activate your Google+ and get posting. It is also an avenue to get the attention of local businesses.

Bing

SEO strategies BING

 

Yes, Bing lives. Surprised? Don’t be because 23% of users use Bing for searching. In fact, there are specific reasons as to why Bing should be given focus and optimised SEO strategies for site ranking. First, there is less competition, meaning ranking higher is a bit easier compared to a saturated space like Google. Second, ranking results are viewed faster. Third, less expensive paid ads. And then, there is transparency—Bing is clearer when it comes to how they rank websites and what sites need to do to get higher rankings.
View Our Web Development Methods

 

1web design ideas

10 Inspiring Design Ideas for Your Restaurant Website

 

Having a website for your business is extremely vital. These days, when someone wants something to eat, they will search for specific types of food or restaurants in a defined geographic area. That means that restaurant websites need to contain all of those essential elements for them to be found.

While each restaurant website is going to be as unique as the establishment behind it, there are a few things that are vital to include. When it comes to design, these need to be factored in.

Here are ten inspiring ideas to build your restaurant website.

 

2attractive feature

 

1. Start with Your Most Attractive Feature

The best way to begin your website is to start with your most interesting feature. That will be different for each restaurant, but some commonly used designs include a particular dish, an entire table filled with delicious food, or a picture of the storefront or dining room. Whatever it is that customers love most about your restaurant should be the first image that people see when they visit your site; on the homepage and above the fold.

2. Make Your Website a Physical Space

Imagine your website as a physical space. Imagine that it is a three-dimensional representation that people are going to use to decide whether they should try the real thing. That means adding things like 360 views, loads of pictures, high-quality videos of your staff in action or whatever you would typically feature if you took someone on a tour of your physical location. Use all relevant elements at your disposal which includes video, audio, images and text, to show someone why they should visit you.

 

3visitors

 

3. Know Why Your Visitors Are There

There are three types of customers who visit a restaurant website. The first is the brand new client who has never been to your place but has heard about it through word-of-mouth and wants to find out more. The second type is already a customer but is curious about the new things your restaurant has to offer. The third is the organic searcher who ends up on your site with a Google search, because of your keywords.

Make sure that you are catering to each one of these three types and that you are giving the information they need to know. Don’t hide what you do from these three types of visitors. If you sell tacos, then loudly proclaim that you sell tacos right there on your homepage.

4. Make Your Website Personal

While you work to draft a killer restaurant marketing strategy, don’t forget to make your site personal. This means adding real photos (high-quality of course) of your restaurant, pictures of your actual staff, and the food that you serve. Using stock photos is a terrible idea, and most customers will be able to see right away that you are using stock photography.

Also, make sure that you include information about yourself. Add in the story behind your business, and of course, the people behind it.

5. Make Your Website Looks Pleasant

In addition to making your website personal, make sure that it also looks nice. In other words, you want your website to be as user-friendly as possible. This means having easy to use menus, breadcrumb navigation and all of the other elements that make a website easy for visitors to navigate.

4social media profiles

 

6. Tie in Social Media Profiles

You definitely need to set up social media profiles if you do not already have them and tie them up to your website. Restaurants can do all sorts of creative things with Facebook and Twitter, including listing the daily specials, which might bring in some more foot traffic.

7. Design with Local SEO in Mind

When you design your website, all of the elements need to be friendly to local SEO. That means ensuring that the search engines see you as a local business and not just another website. You’ll want to link to your site from your Google Maps rating, your Yelp page and more. The more locally targeted you can make your site, the easier it will be to rank for local keywords.

5effortless menu

 

8. Make Your Menu Effortless to View

Don’t make the mistake of uploading your menu as a PDF. This is something that so many restaurants do, and it has two big disadvantages: first, you don’t get any search engine indexing for all of the words in your menu if the SE’s can’t crawl it and second, your customers will find it unwieldy and difficult to use.

Instead, make your menu as effortless to view as you possibly can. This may mean setting up pages for each section of your menu and ensuring that they all link to each other. It may need more work, but it will give you a significant boost in the search engines and your customers will be pleased.

 

6analytics

 

9. Track Visitors & Study Analytics

If you do not track your visitors to find out which pages they go to, where they linger and what your bounce rate is for specific parts of your website, you are missing out on a lot of significant data. Tracking visitors to your site will tell you where your website is least appealing and ensure that you are funnelling traffic the right way.

Also, Google has a set of analytics tools that are completely free and are probably in the top five of all analytics tools out there, free or otherwise. Make sure that your site is connected and that you are using Google Analytics to its full potential.

7hire professionals

 

10. Consider Hiring Professionals

Finally, consider hiring a professional web design company to create your restaurant website. It can be difficult to build a website these days that is SEO-friendly for both standard organic search and local search while being optimised for mobile devices and still looks amazing.

Web design companies that have a track record of building optimised, SEO-friendly sites for local businesses are out there. But like with anything else, you should always do your research and ensure that you’re getting someone who knows what they are doing and is still a good value for your money.

 

Author Bio:

This guest article is a work of Sameer Panjwani, Founder & CEO of Mondovo.com, an online marketing toolset that helps you track your rankings, monitor your site stats and research your competitors’. A man of many talents, Sameer occasionally writes about social media marketing, content marketing and SEO. In his free time, he loves reading about the latest trends in SEO as well as spending time with his two little daughters.
View Our Web Design Methods