Google SEO Ranking Factors in 2017 [Infographic]


Search engine optimisation (SEO) is a very dynamic field that continually evolves day in and day out. And it’s no surprise that the top search engine such as Google continues to change and improve its algorithm and results pages. There is nothing more important than keeping up with improvements in Google ranking factors.

Making it to the top of Google SERPs takes a whole lot of courage and hard work. Each site must adhere to the more than 200 components, or as others may refer “ranking signals,” that makeup Google’s top ranking. Although it is advantageous and useful to be familiar with the ranking signals, it can be a very daunting and time-consuming task.

Fortunately, SEO is not about hitting the bull’s eye on every single one of the 200+ ranking signals. SEO is about setting your priorities right. There is a handful, or more, of tricks or cheats that could save you time and other resources. What you need to understand is Google ranking factors were not created equal. By focusing on specific ranking factors, you’ll be able to maximise your site’s SEO efforts.

So, we have compiled a list of Google ranking factors in order to maximise SEO, from mobile-first indexing to social media footprint. Check out the infographic below to find out more of today’s vital signals to increase your site’s organic traffic, just in time before 2017 ends.


Google SEO Ranking Factors 2017
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web design principles

8 Principles of a Successful Web Design


An effective web design is not determined by the owners of the site but by the users. There are factors that affect a site’s usability. A successful website goes above and beyond form (how it looks) and function (ease of usability).

The site’s design is more important for user conversion than you think. You can use all user conversion-boosting platforms in the world, but if your site looks like it’s very poorly done, it will do you no good.

In fact, it will hurt your business’ credibility and look poorly in Google’s eyes. So what makes a web design successful? This article details the principles of web page design that is not only aesthetically pleasing but also engaging, effective and easy to use.

Here are 8 successful web design principles you should know and understand.

Aesthetically pleasing to the right users

Your target customer is your specific market segment—your clients. So it follows that your web design elements you be tailored to your target customers. The design should explicitly appeal to demographic-specific consumers.

A little bit of research can go a long way, so determine consumer habits since they reveal buying preferences such as colours, image types and other design features. A high number of site visitors is of no use if they don’t convert, eventually.

Less is more

Your site’s purpose is sometimes overshadowed by too much design elements cramped on one page. It ultimately distracts the consumer from purchasing your products. An effective web design is simple. It is clean and makes the site easy to navigate yet aesthetically appealing that it attracts the consumer to stay on the page. Unnecessary or distracting design features clutter your site and don’t necessarily serve any purpose other than distracting the consumer from converting. Always remember the end game and know your site’s purpose.

Functionality and usability

Functionality and usability should drive each design decision. Every link should function and every CTA must be correctly positioned to achieve an easy and clear path to consumer conversion.

Innovative, not distracting

Imagine Google and Apple’s logos. They’re unforgettable not because they are already famous but because of the innovative use of whitespace. Successful web designs understand how to take advantage of whitespace and other design elements. A site is more effective if it uses a clean, simple design that is surrounded by whitespace, creating a less distracting design and guiding visitors where you would want them to go.

Easy to understand

Your message should be direct to the point. Visitors should clearly understand every headline, phrase and word and not get confused as to what you want from them. Any deviations from your message such as unusual words or less commonly used terms or phrases usually are the barriers to conversion.


Every business is a unique entity. It has a personality of its own and more often is demonstrated in the brand’s service. So the design is the reflection of the business’ unique qualities. The design should be cohesive down to the last detail.

Dig deeper

The design should inspire visitors to dig deeper and find out more about the site, ultimately leading them to convert. This starts from the homepage, which should have an initial appeal in usability and design.

Emphasising what matters most

Your design must directly communicate to visitors that your brand can solve specific consumer problems or needs. Part of this process is the balance between copy and images. You should appeal what the consumer wants most.

It’s easy to make a site that converts by simply keeping in mind these design principles. Web design London recommends that you evaluate the current status of your web design. Check whether is it converting or not or which design principles you need to apply for a more useful and engaging and memorable site for visitors and consumers.
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Facebook Driving Engagement

Facebook: Driving Engagement Using the Worlds Most Powerful Content Feed


All the evidence suggests that Facebook is the most powerful place where you can place your content. In fact, Facebook now drives 20 percent of all traffic to websites and it still isn’t stopping its growth.

These days, Facebook users spent 13 percent of all the time they spent on their mobile devices. In the U.S., the average Facebook users spend 14 hours a month using their mobile to get their Facebook feed, and there are around 222 million users.

With the great power of Facebook, who would not want to have their content amplified through sharing and linking.

Here are some ways to how you can improve your content marketing on Facebook feeds.

1. Post later in the evening and on Sundays too!

Try to post published works at around 10 and 11 PM local time as according to Buffer, 88 percent can get more interactions while Sunday posts can get 52.9 percent more interactions that the average normal posts. A number of reasons why this could happen:

It is probably the time when people are not doing a lot and is just checking their feeds.

There are not a lot of content being published at this time so less competition plus your post will have higher chances that they will be seen by others as well.

2. Place the right image.

Around 179 percent of Facebook posts with image gets more interactions. Make sure that your image is relevant. You can also use images that explain a concept of telling a story. An image that has around 150 to 200 characters can become very engaging thus the interaction is higher.

3. Use Videos.

There was a time when YouTube was the number one source for videos. These days, Facebook has surpassed YouTube when it comes to providing related videos for businesses. Videos are also at the top of the survey with around 89.5 average Facebook shares. Videos still get the most average shares and since Facebook emphasizes on shares than likes, it will be a great advantage to engage with more people if you can create or use videos.

4. Ask questions.

If you are placing a post, make sure to place a question as it can get more interactions than the average post.

5. In-depth articles get more interactions.

The data also revealed that articles that have more content of more than 200+ words received 40 percent more interactions than those with shorter content.

6. Create particular posts on Facebook.

Posting using a 3rd party tool resulted in getting 89.5 percent less engagement than if you will directly post to Facebook. Although this is not the fault of the tool since other factors may still contribute to this. For instance, when using a tool, people may cross-post content from Twitter or other platforms instead of just making a post specifically for Facebook or they may be scheduling a content for the next day but the story has already gone viral and your post is still scheduled which makes your story not already relevant by the time you have already posted it. And mostly, people do not like to read stories that look like it is automated. Tools such as IFTTT performed badly in the survey because its story looked automated.

So craft a post specifically made for Facebook instead of just using a post that you have already posted on another social platform.Visit us at MLA Web Designs or call us on +44 (0)203 823 9033 to know our products and services.
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SEO Strategies outdated

5 Outdated SEO Strategies That You Should Avoid


With more and more people relying on the Internet for practically anything they need, the call for site developers to up their game in terms of search engine effectiveness has never been more real. Indeed, the SEO game has been upgraded yet again.

With the ever-changing algorithm of the Google landscape, developers and SEO wizards find themselves armed with a plethora of SEO strategies and techniques to navigate the terrain, but sadly, most are now considered obsolete and should be avoided altogether. Failure to do so could potentially harm your site rather than give it the boost you expect.

Here are some SEO strategies that you should watch out for and avoid at all cost.


seo strategies image optimisation


Failure to optimize images along with the content should be avoided.

Since optimizing images is not part of the SEO strategy, it is one technique that tends to be overlooked. By adding some relevant keywords and shortcut references to images that are relevant to the article greatly increases the chances of a search engine recognizing it and accepting it as a link to a legitimate site.

Bombarding your website with keywords is a big no-no.

Rather than boost your rankings among websites, keyword stuffing as it is popularly known can harm your site irreparably. Google’s new algorithms can flag a stuffed site as potentially harmful or even block it altogether. Placing a few well thought of keywords in strategic locations on your web design is the way to go.


seo strategies


Not executing a canonical when you should.

If you anticipate a possible site duplication scenario, take the necessary steps to ensure that search engines will direct traffic to your site and not treat it as a duplicate.

Forgetting to index your pages.

Indexing is important because it assures the continuity in a search or ranking situation by getting rid of blank pages in the search stream. 404 page not found errors interrupt the search or ranking process and therefore exclude your site in search engines.

seo strategies


Failing to update your site and introduce new content renders your site stale.

Most companies become complacent after their site is set up and just leave it alone until it dies. Updating site content now and then with new material interesting tidbits ensures the survival of the site and a steady stream of traffic instead of a decline.

Avoiding making mistakes is the first thing to keep in mind as Internet marketers, yet a difficult task. SEO Agency London recommends you adapt and adjust your SEO strategies with the latest in the industry and leave the old behind.
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2017 Web Design Trends

Top 10 Web Design Trends to Follow in 2017


Designers believe that following the trend is a crucial part of our job. More often than not, being constantly up-to-date is seen as mandatory in our line of business.

Then again, the web is a rapidly evolving space, so development techniques and technologies can appear instantly. Tools are continually improving to allow for greater freedom when designing interactions and interfaces. Because of this, various web design techniques and patterns can begin to trend within a short span of time.

Here’s a quick guide of web design trends to help you keep up with the latest:

Improvement Through Microinteractions



These are the specific moments when a user/visitor is interacting with your website. These moments include actions such as sending a message, liking a post, or filling in a form. The goal of micro-interactions is to gain feedback from the users, thus, rendering guidance for the users by enhancing UX.

Modern Retro Vibe

Modern Retro


Whether it’s vintage typography, pixel art, or 80s inspired imagery; retro style with a bit of a modern twist is undoubtedly in right now. It has been having a more significant influence on the web design world over the last few years, with numerous sites making use of this trend.

When opting for a vintage look, be sure to make use of some eye-catching animations, as it gives the site a sleek, modern feel.

Opt for Open Composition

Open Composition


Before, the web design world was mainly dominated by symmetrical, closed, and somewhat static layouts.

However, during 2016, a lot of designers deviated from this style and opted for open compositions instead. This layout is composed of loosely suspended elements that are moving somewhere off-screen. The placement of elements on these sites conveys the idea that they still “exist” beyond the edge of your monitor. It’s quickly gaining popularity year after year.

The Juxtapositions



In 2016, most web designers veered away from the similar pairing of typefaces for higher contrast. Strong combinations were reinforced by the high contrast between the text sizes. Large and ornamental typefaces were mixed with plain geometric ones and vice versa.

One popular thing to do was to use large-sized texts, as it created a powerful contrast between headers and the rest of the content.

Creative Cinemagraphs



Cinemagraphs are still images with details that have repeated movements. They have been recently gaining popularity, as it can be a visually striking addition to any site.

Bear in mind that cinemagraphs can either be videos or GIF files and that both of these can result in large file sizes if it is of high quality. Some of these files can exceed 3MB, so you might want to reconsider streaming a video instead.

Bold and Artistic Typography



2017 is likely to push the limits of what designers will do with typography. Nowadays, you can even combine video and typography to create a classy yet stylish website design! A short video can play in the background, and it’s only visible through a single, large letter of your choice. The letter and the video can even change as you navigate through each section of the homepage. Pretty creative, right?

Material Design

Material Design


Material Design has been around since 2014. It is mainly built of on the principle of paper and ink, translating the characteristics of these two into a digital format.

It is indeed an innovative way of designing to build a hierarchy of importance and meaning of any page. It employs different geometric shapes to enhance their website visually and create depth; such as the use of edges and shadows to emphasise what you should click or touch.

The Asymmetrical Layout

Asymmetrical Layout


2016 also broke the custom of symmetry design, which dominated the industry for quite a long time. Nowadays, a lot of designers are making asymmetric layouts which are not entirely balanced on either side of the web page.

360 Videos & Virtual Reality


360 Videos Virtual Reality


Numerous gaming VR headsets have been released during 2016, and 360 videos have seen a surge in various search engines. This year, web designers should think of exciting ways to include 360 videos into their websites to draw in more audience.

Contrasting Colours

Duotone Colors


A website’s colour palette is incredibly essential. It can significantly influence users’ thoughts, emotions, as well as conversion rates. Due to the continued popularity of Google’s Material Design, bright and vibrant colours is now entirely in demand. The use of Duotone is also quite popular these days.

That concludes our top 10 web design trends to follow this year! We hope these tips gave you some idea of the web technologies and design patterns to watch out for. Now have fun planning out and designing your websites!

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