Negative Seo Attack

Understanding Negative SEO Attack and How to Prevent It From Happening

 

The Internet has become really overcrowded, congested, and highly competitive over the past few years. Nowadays, when you search for a specific topic or product online, you’re going to get a whole lot of search results in an instant. Not just hundreds but over thousands of them—maybe even hundreds of thousands!

With that being said, nobody would click through each one of those sites. Most people would only click on the first few results that are listed and then adjust or modify their search if they don’t see what they’re looking for.

This is where search engine optimization (SEO) comes to play. SEO is a collection of techniques and methods to fully optimize a website with the sole purpose of getting it to the top of the search result rankings for specific terms or keywords. But then again, where one thing serves to positively impact the rankings, there are those who will find ways and invest a ridiculous amount of time to utilize SEO for the opposite outcome.

While top search engines, like Google, have learned to identify a lot of these issues, a lot of questionable and shady companies still feel like they would rather try to tear other websites down instead of just focusing on their own growth.

It is important to note that when you get hit by these types of negative “SEO attacks,” it can sometimes be difficult to bounce back—but certainly not impossible. Before we dig deeper, let’s first start with the basics so that you can accurately recognize what these tactics are, how you can prevent them from happening, and what to do if you ever encounter these issues.

how SEO works

 

Understanding How SEO Works

Search engine optimization is a collection of useful methods that cater to both user experience and Google’s algorithm. The ranking factors that work into Google algorithm have different weights and value, and the algorithm continually shifts.

If you present relevant information on your site for your readers and online visitors, design a user-friendly experience, and fulfil all the distinguished algorithm factors, then your website has a great chance of climbing up on the search results list for your brand’s targeted keywords. This kind of SEO is usually called “white hat SEO”, but you can just think of it as the ethical and established method to boost your site’s audience and traffic.

Nevertheless, depending on the industry you’re into, the competition for rankings can be quite intense.

To be able to get to the top or gain the upper hand in this highly competitive field, some companies have tried to manipulate the system by using dirty SEO tactics. These corrupt SEO practices usually referred to as “black hat SEO”, are not tolerated by Google so they penalize these online companies when caught. However, there are always those who are willing to take the risk just so they could drag other companies down.

Learn About Negative SEO

Google has grown faster in intercepting webmasters who use unethical SEO methods and has executed firmer punishments for the offenders (banning of websites, lowering the ranks, and many more). Still, some companies who are too desperate to increase their search rankings have found ways to hack into the websites of their competitors and perform some damaging procedures on those sites.

Some don’t even have to go that far. Now, there are loads of tactics that they can perform to make it appear as if your website is just acting up and doing some questionable things on its own, whether it’s scouring and posting your content, creating problems with your local profile, or building thousands of links from dubious sites.

The ultimate goal of negative SEO is to reduce the rankings of rival websites. They believe that this will consequently raise their own rankings once the competition is out of the way.

black hat SEO

 

How To Know If Your Website Has Been Attacked

More often than not, negative SEO attacks come in the form of fake reviews, spammy links, or an outright website hack.

There are obvious signs that your website has been hit by negative SEO. Look into the analytics of your website; if you start noticing sharp decreases or increases in bounce rate and website traffic, these are usually red flags and it may suggest that something is going on. Moreover, try to detect any coding and formatting issues during the routine maintenance of your website as it may be an indication that your site has been hacked.

There are various ways that this can be attempted. The most frequent example of negative SEO that gets addressed is link-based negative SEO, but there are several other approaches that corrupt people can apply to try to decrease your rankings. Here are some of the most common type of links that you will usually see when someone is trying to hit you with negative links:

  • Links from foreign forums
  • Huge number of links from total nonsense blog entries
  • Loads of keyword-anchored links from various sources
  • An influx of bad links from websites such as payday loan sites, gambling sites, porn sites, and a whole lot more.
  • A large number of links from sites with TLDs of .cz, .ru, .pl, .cn, .ro, .biz, .bg, .com.br, .com.ar, and .info. Not all of these links are going to be harmful, but if you are suddenly noticing an influx of links from these kinds of sites, it could be a sign of an attack.

Things You Can Do If Your Website Has Been Hit By Negative SEO

If you believe that your website has been hit with negative SEO, there are some actions you can execute in order to avert further damages that could sometimes be irreversible.

It is crucial that you take prompt efforts to fix these problems and inform Google of the negative SEO attack. Take note that when you are upfront and direct with Google about these issues, it implies that you’re actively addressing the matter and they will not likely put your website at a disadvantage for those unethical SEO procedures.

Listed below are some measures you can take to prevent an attack from occurring and how to block a negative SEO attack:

I. The Speed of Your Website
If you ever notice an abrupt slowdown in your website’s load speed, it may be possible that your site has gotten attack either by a hacker, a virus or with negative SEO.

One strategy of negative SEO includes crawling a website. This “forceful” crawling places a strain on the web server, thus, prompting the website to slow down and even crash. The speed of your website is an important ranking factor for search results. If you don’t contact your webmaster or web hosting provider immediately, you will definitely get a number of frustrated online visitors and this will eventually lower your search result rankings.

sudden spike of links

II. Always Keep an Eye on Your Links
Conducting routine inspections on your website’s links is a great way to identify potentially suspicious negative SEO activity. Frequent monitoring of your link profile can also help you intercept a possible attack and prevent it from occurring and spiralling out of control.

So, what should you particularly look for?

  •  Upon looking into your website analytics, an ideal, typical graph will reveal a progressive increase in linking and backlinks domains.
  • If the graph for your website presents sudden drops or spikes; better be aware. Pay particular attention if you see any sharp spikes or drops when you have not been working on link building. These things are huge red flags.
  • You should constantly check the content on your website, as well as the links within the content. For instance, if your website gets hacked, a couple of your contents may hold additional spammy links and foreign links that get redirected to either an inappropriate site or to another competitor’s website. If you’ve noticed a sudden rush of spammy links on your website, promptly alert Google and have them disavow those links.

III. Watch Out for Copy-Cat Content
If you constantly deliver great, quality, and original content, be very aware of content scraping.

Content marketing has grown to be a major player involving SEO during the past few years. Useful, interesting, relevant, and original content has also become an essential ranking factor in Google algorithms. With content being one of the leading factors in raising search ranking, some companies will do whatever it takes to pack up the content on their website—which may even include stealing content from another website and declaring it as their very own.

In negative SEO, the attackers will duplicate content (verbatim) from another website, post it on their own site, declare it as their own and mix it up with a link farm attack. Be aware that duplicate content can hugely influence the rankings of your website. If your content is not indexed before the duplicate content, your content will then be marked by Google as the copied. The result? Your website will be the one that will be penalized with lowered search result rankings. We wouldn’t want that now, do we?

search engine ranks

 

IV. Monitor Your Search Engine Rankings
A sudden drop in your website’s search rankings can be a sign of incorrect SERP rankings induced by an unethical SEO attack.

If this happens, please make sure that your website’s robot.txt. is properly set up. Also, if you want to obtain a complete, comprehensive view of the status of your website and how it’s currently doing, you can always utilize several of Google’s analytics tools. Use everything you can to ensure that your website is safe and well-maintained.

V. Keep Track of Your Website’s Click Through Rate
The Click through rate is a useful indicator of whether you’re drawing in the right or wrong kind of online visitors, and if all your content is what your audiences are looking for. If you’re bringing in wrong audiences they will likely find your webpage content to be uninteresting, irrelevant and/or useless which would result in a low CTR.

However, if you have done sufficient audience research and you are constantly generating the same type of content, your click-through rate will be high. So if you notice an abrupt decrease in your website’s CTR, then something is definitely not right. On the other hand, a high bounce rate (which is usually hand-in-hand with a low CTR) may mean that a negative SEO attack has transpired on your website. In which cases, the bounce rate results can be a sign of false SERPs generated by malicious bots.

VI. Keep Watch on Google My Business
Another favourite method of negative SEO attackers includes overwhelming a company’s online business listing with false, negative reviews.

Unless your company has had some sort of hiccup or disagreement, an overabundance of negative reviews is highly questionable. If you don’t do anything to address these fake reviews, they will consume your company’s character and reputation which can lead to decreased sales and profits. No need to worry though, with Google My Business, it’s very easy to report these fake, malicious, negative reviews. All you need to do is locate your business listing, find review summary, click ‘flag fake reviews’ and simply fill out the report form. Pretty easy, right?

website security

 

VII. Increase and Tighten Your Security
Even if negative SEO attacks are not the same as cyber-attacks, both of them can negatively influence your website’s search rankings. When Google catches a site that has likely been hacked by a cyber-attack, the website is then flagged with a line, suggesting that the website has been compromised. Normally, this warning is sufficient enough to scare potential website traffic away.

To defend your website against any cyber-attacks, be sure that your web security is up-to-date and working smoothly. Some recommendations for a more thoroughly protected website include migrating the site from HTTP to HTTPS, establishing security patches on your website software, and making sure that your CMS or content management system is outfitted with user encryption protection.

After reading all these and you’ve noticed that your website has likely been a victim of a negative SEO attack, you do not have to panic. You do, however, have to promptly respond to fix the issues before it turns into a bigger problem with potentially unchangeable outcomes.

Lastly, remember that not all negative SEO attacks are easily detectable. It is necessary to regularly monitor the content and performance of your website in order to prevent any potential negative SEO attacks or to block an attack to stop it from escalating.
View Our Web Security Methods

web design

Top 5 2018 E-Commerce Trends & How to Profit from Them

 

Don’t worry. This is not another long list of speculations about what will be trending on the e-commerce market for 2018.

Yes, there are plenty of those. In fact, most of them make you wonder how progressive the industry has become.

The focus of this post will be on showing you which ones will become potentially disruptive trends in the e-commerce industry in 2018 and how you can capitalise on them today!

The following areas will be covered:

  • What the trend is
  • Data supporting the trend
  • How marketers could profit from them

Let’s get started.

The top 2018 e-commerce trends include:

  1. Upsurge in voice search share
  2. AR for better-quality e-commerce UX
  3. Video will be part of mainstream content strategies for e-commerce brands
  4. Amazon as big player in digital ads
  5. Widespread adoption of cryptocurrency payment gateways

Upsurge in voice search share

Voice search has seen a drastic growth over the past couple of years. In fact, in 2018, it will become one of the leading drivers of innovation in the e-commerce industry. Well, it’s clearly difficult to talk about mobile without ever mentioning “voice search” since a growing number of consumers interact with their devices by using “voice”. Additionally, there are plenty of stats pointing to its alarming growth rate.

According to ComScore, by 2020, which is only 2 years ahead, 50% of online searches will be done via voice. This means that we will be seeing a drastic change in how consumers use the Internet and interact with content.

This data also confirms Deloitte’s report. It pointed out that 11% of smartphone users regularly use voice search. Also, more than half of those users have started using voice since last year. Google also backs this data and points out that 20% of online search within the United States has already used voice.

The argument that voice search tech isn’t yet ready is not true either.

The use of voice assistants is also exponentially growing. HubSpot’s 2017 State of Inbound report points out that on at least a monthly basis, 23% of consumers use Microsoft’s Cortana, 37% Siri, and 19% Amazon’s Alexa.

What about voice assistants? Based on CIRP’s data, in 2016 alone, half a million Google Home units were shipped, while Amazon as sold approximately 5.1 million smart speakers since 2014.

Now, you might be wondering:

The technology is coming. It is selling. However, will people really shift to voice?

Statistics might surprise you. Geomarketing’s post revealed that 65% of Google Home or Amazon Echo owners admitted that they can’t imagine going back to days without smart speakers. Moreover, 42% of that same group also stated that voice-activated devices have rapidly become “essential” parts of their lives.

Given these data, it isn’t any more surprising. The average typing speed is roughly 40 words per minute, while 150 words per minute is the average speech rate. This means you can easily have your queries answered using voice faster than having to type it.

e-commerce trends reasons for choosing voice search

Source

 

The only bugs with voice search in the past involved nasty errors and voice assistants’ inability to recognise and understand complex phrases and terms. But that’s improving as well.

e-commerce trends smart assistants

 

Google’s AI reported that it has a 95% human-level accuracy.

Now, how does this affect marketers like us?

Well, here’s a fascinating fact:

Voice search is more likely to have three times more local focus compared with normal searches. So, local businesses, pay attention!

You’d be surprised to know that voice search doesn’t actually exist.

Shocked?

Basically, our “voice search”, what we use and see today, is simply voice-to-text search. Our voice is converted to text. Then, it is processed the same way as any text search.

This is exactly how marketers can make the most of out of this trend.

Featured snippets

Have you ever asked yourself where search engines like Google pull out data when a user “asks” a query to his or her voice assistant? It’s generally from search snippets.

Need evidence? Check Danny Sullivan’s tweet.

If this is how Google is doing it, then chances are Apple and Amazon are doing the same thing with Siri and Echo, respectively.

But, wait. What is a featured snippet?

A featured snippet, or also known as “direct answer” or “rich answer”, is a block of text or a summary of answers to a user’s query displayed on Google’s top 10 SERP. This data is extracted from websites optimised for this kind of query, or usually from sites ranking in the top 10. It includes the title of the page and its URL.

Check out the example below when “how to clean quartz worktops” is searched:

e-commerce trends sample snippet

 

Note how the featured snippet of Diapol United Kingdom ranked above the first search result? According to recent studies, up to 50% of clicks are captured by featured snippet listings. In other words, on average, the #1 position on Google’s SERP receives 33% of the clicks for a single search.

An estimate of about one-third of snippets is shown by Google out of all searches. It’s safe to say that it’s about time to start pooling together those snippets, don’t you think?

Yes, you guessed it right.

To capitalise on this trend, the best thing you can do right now is to optimise your site for search snippets and questions.

Here’s how you can do it:

How to search and obtain featured snippets

Begin with structuring.

Depending on the query, there are 3 types of featured snippets:

  1. Paragraph—Summary of the answer is shown in a box either with or without an image. The example above is a paragraph snippet.
  2. List—These are mostly answers to How-to queries or steps or DIY processes. See the example below.e-commerce trends sample list3. Table—These snippets display the answer as a table. Check out the image below.

e-commerce trend table sample snippet

 

Before diving right into the real optimisation process, let’s note these stats:

  1. Featured snippets contain an average of 45 words
  2. Based on Google, featured snippets are mostly conversational how, what, when, why and long-tail queries (more often, voice queries fall into these categories as well)
  3. Data from Ahrefs indicated that above 99% of featured snippets are pulled from site belonging to the top 10

Does my site have a chance to get featured?

As mentioned earlier, approximately 99% of featured snippets come from those already ranking on the top 10 of Google’s SERPs. So if your site already has a high ranking for related search queries, chances are you will have a high chance of getting featured.

On the other hand, 70% of featured snippets also came from a website outside the first organic ranking according to Getstat. Hence, the page should be part of the top 10 but doesn’t necessarily require it to be actually #1 for the site to be featured.

Naturally, Wikipedia.org is still the most featured site. If you find that there’s Wikipedia that’s featured for your search query, it could be extremely difficult to beat. But that doesn’t mean you should not try your hardest.

Below are some of the search query types that get the most featured snippet results:

  • Health
  • Financial
  • DIY processes
  • Mathematical
  • Status
  • Transitional
  • Requirements

Meanwhile, Ahrefs expanded this list to popular topics with the most commonly used keywords appearing in featured snippets:

e-commerce trends ahrefs study

Then again, below are the search query types that typically do not have answer boxes:

  • Shopping
  • Local
  • Videos and images

So to answer the question and to sum up the abovementioned studies—Yes!

Your site definitely can be featured but ranking high on Google SERPs play a significant role in this. This means you need to improve your site overall search ranking, especially for your lower-hanging fruit or long-tail informational questions.

So if your niche is either health, finance or DIY, then you have the highest chances of getting featured.

How to optimise your site’s content for Featured Snippets

Below are ways you can improve and optimise your site’s content:

  1. Identify different kinds of opportunities of being featured

A good old keyword search is all you need. Multiple studies agree that almost all featured snippets are triggered using long-tail keywords. In fact, the more words typed into a search box, the higher the likelihood a featured snippet will result.

This means start researching your keywords.

When identifying keywords for your featured snippets, keep the following in mind:

  • Begin with question-type queries since these are the easiest (what, why, how, etc.)
  • Aim for information intent, not only questions.

If it helps, you can always seek the help of a keyword search tool which immediately provides you which queries trigger the most results. Serpstat is one example of this. This tool combines the keyword search with a featured snippet search and allows you to see which of your keywords can trigger search boxes.

Google search console is also another tool you can utilise. Just open Search Traffic and then click on the Search Analytics tab. Then, tick Clicks, Impressions, Position and CTR.

You can view which queries rank well including the impressions data and CTR.

  1. The right format

This is the first step in optimising your site’s content for all featured snippets.

Remember the 3 types of featured snippets?

Paragraph. List. Table.

For example, if you’re optimising your site for paragraph snippets, which will appear in the featured snippet box, the answer should have to be within a <p> tag.

Usually, paragraph featured snippets contain only text answering the user’s query. However, they are only in paragraph containers <p>.

Now, you can add a relevant query or question to your content. Then in a paragraph right below it in <p> tags, answer the query. Easy right?

You can also do the same for list or table featured snippets just right below a relevant query.

  1. Properly use H2 and H3 tags

This is a common problem. Don’t worry, you are not alone in this. Even seasoned bloggers sometimes when posting relatively long posts feel a bit too lazy to go through and structure their headers accordingly.

Nevertheless, keep in mind that H2 and H3 are significantly important for SEO. Search engines like Google use those headers in order to understand what your site’s content is. Furthermore, Google uses the said headers for featured snippets.

Surprised?

Say you’re optimising for a list post, ensure that all the points on your list are H2 and/or H3 tags. This will help your content be a featured snippet with header tags as points on the snippet list.

  1. Include summary section at the top of posts

Easily capture a number of featured snippets by adding a short summary section at the top of the topic summarising the content in either paragraphs or lists.

Notice how lengthy list posts, around 3000 words or more, contain summary sections at the top that include anchor links to each list item?

Know why?

Not only are these for easy navigation, but also they’re forgetting a featured snippet.

So, here’s what you’re going to do—include a summary section at the top of your lengthy posts and make sure to link them to the blog’s content. Period.

  1. Make YouTube videos and create descriptions

It seems Google loves taking video descriptions for featured snippets.

As a matter of fact, according to Ahrefs, YouTube is the seventh most “featured” site.

e-commerce trends YouTube

And these are not the huge knowledge diagram panels when you search for Dua Lipa videos (no offense). YouTube has snippets for keywords like the following:

e-commerce trends youtube sample

 

Where do you think that paragraph snippet is from?

Yes, they’re pulled from the video description:

e-commerce trends video descriptions

 

It does pay to create relevant videos, upload them to YouTube and create descriptions answering common related queries.

Wow! These are actionable, aren’t they?

Now, let’s get on with the second trend that will shape the industry in 2018.

AR for better-quality e-commerce UX

You have to admit that ever since augmented reality (AR) was introduced a couple of years back, there has been a lot of hype about this technology.

Though, imagine this.

What if you can provide a store-like shopping experience with VR to your customers?

As it happens, Ikea is one of the pioneers to have strategically and brilliantly employed this breakthrough.

 

Ikea made us of AR and offered their customers the ability to view what their home would look if the furniture they want to purchase was there. Total genius, right?

But wait! This is only the beginning.

Imagine the likely innovations with AR in the e-commerce or any industry. Just think the hundreds of opportunities for the fashion industry alone.

A potential customer could “try on” and see how a pair of aviators would look on his or her face or how a dress would complement the shoes. Plus, customers could easily figure out the size of clothing that could fit them. Customers could also check if a red blazer would complement a recently bought dress. With AR, there are definitely endless possibilities.

How to provide an augmented reality experience to your customers

The obvious way to deliver AR is by getting started with the AR solutions for developers from either Google or Apple—ARCore and ARKit.

Here’s the app for iOS AR and Android AR app so you can get started.

Video will be part of mainstream content strategies for e-commerce brands

Video content has been a constant in the industry for years now. Why?

It simply cannot be ignored. In CISCO’s VNI Complete Forecast CISCO’s, they predicted that approximately 80% of online traffic will be video.

That’s a whopping 80%! Video completely wins over every other type of content that you can imagine. This data is clear.

But you have to ask yourself: How much video can actually be used in your content marketing strategy?

According to the data, using video content in your marketing strategy should be frequent, like a lot!

How to get started with creating video content marketing? Simple. Getting started is fairly easy since there are tons of free tools you can use.

Lumen5 is a good example of this tool. You can smoothly create simple videos straight from existing blog posts. Plus, the best thing? For free!

Press behemoths like Inc and Entrepreneur are in fact making use of similar tools in order to automate the creation of video content.

Using video content allows you to also amplify your reach on social media and to repurpose existing content for your other channels. Not only is this better for user experience, but also this helps your site’s SEO, providing another avenue for traffic.

The 4th trend is more of a budding monopoly than actually a trend.

Amazon as big player in digital ads

Before anything else, Amazon is included in this list, not because Jeff Bezos, founder and CEO, recently became the new “Bill Gates”.

Amazon is part of the list because they have continually expanded their product line over the past years and included more avenues for marketing that you can easily understand.

Undoubtedly, Google is the online advertising king.

However, in recent years, since the introduction of Business Prime and logistic centres, Amazon was able to build consumer trust, not only in the United States but also wherever they had presence in the world. This e-commerce company also offers hassle-free returns and provides quick delivery times thanks to its widespread logistics network.

Google used to be the leader of the buying funnel. Consumers would “google” product reviews and recommendations before purchasing.

However, Amazon turned the tables around through consumer trust building and offering options over the past years. Now, instead of using Google, consumers search Amazon first. Only if they’re unable to find what they’re looking for or are not able to find good options, they check with Google.

In other words, Amazon has become the “Google of shopping” in a number of B2B environments. Amazon has also blurred the lines between B2B and B2C.

And clearly, this trend has Google worrying, a lot.

Amazon has also been slowly building a digital ad network, which is more cutting-edge than Google’s.

Okay, here’s how it is.

Are you familiar with Amazon’s product line?

This marketing behemoth offers Audible, Twitch TV, Prime, Amazon Home Services, Kindle, Alexa, Dash button, Echo and Prime day (more on why this a product line later).

Many only view this only as Amazon’s product line up. But they’re more than that.

Take a wild guess.

Yes, they’re also advertising channels geared at each step of the sales funnel.

Here’s how.

The robust Amazon display network, Twitch TV and Audible are for the awareness level, while Kindle, Amazon Prime Now, Fire ads and Home services are for the discovery level.

Meanwhile, for sales, there’s Amazon discount codes and coupons, events (Amazon Prime) and of course Alexa Deals. Now, for retention, save and subscribe options are also available with dash button and Echo skills, which are both gaining traction.

You get the idea?

Although Amazon’s network is still in its formative years, as part of the e-commerce space, you better be part of this network, ASAP.

How? Simple. Get to know and understand Amazon’s bourgeoning marketing channels, and fast.

Why not try this actionable checklist:

  1. Immediately get started with Amazon display ads

e-commerce trends amazon ads

 

On the display ad platform in Amazon Marketing Services (AMS), register your e-commerce brand. Select product, set bid and define target section and start your ad campaign.

The AMS lets users run PPC ads on Amazon.com.

This is a really good option and opportunity especially if your brand is selling physical products.

Amazon offers 2 types of targeting:

  • You can choose similar products or related ones and then target that way.
  • AMS will provide keywords you can bid on according to the customer’s search and shopping history.

Note that for new advertisers, a USD 100 (₤ 72.15) is offered.

  1. Use Amazon Advertising Solutions

While AMS is focused on product sellers, Amazon Advertising Solutions (AAS) offers advertising options for all brand types.

e-commerce trends

 

You can use AAS to increase book sales, increase app downloads and be able to advertise external brands.

Yes, you can definitely advertise apps on Amazon, which clearly only a few know. Don’t worry, we didn’t either.

e-commerce trends

 

There are 2 options for app ads—self-service ads displayed on Android devices and on Fire or premium ads covering addition channels such as Amazon Prime, other than Kindle, Android and iOs devices, so you can boost install rates.

Widespread adoption of cryptocurrency payment gateways

It’s obvious that right now, there a lot of hype with Bitcoin, not to mention the exponential increase in the use of cryptocurrencies.

Think about this: Cryptocurrency will continue to survive so long as blockchain is alive.

A decentralised ledger concept has never before gotten so much traction.

Bitcoin may not or maybe a bubble. But there is an explosive growth on almost all major cryptocurrencies. You can consider this a fad if it only rose to popularity recently. However, cryptocurrencies have long been around for about 8 years now. And they are continually growing.

It’s high time that marketers need to recognise that this is no longer a fad and there is a need to capitalise on this.

Note this, however: In 2019, cryptocommerce may or may not be part of the trend. But it sure is one of the top trends that will make waves in 2018.

It’s up to you if you will start accepting cryptocurrencies in your e-commerce store.

Final thoughts

That wraps up the top 2018 e-commerce trends. While we do not completely guarantee that the abovementioned trends will definitely shake up the industry in 2018, we can definitely assure that these trends will have a major role in shaping the industry for e-commerce websites London in 2018, for the benefit of both consumers and marketers.
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