web design

4 Common E-commerce Marketing Mistakes to Avoid

 

All too often, businesses put up marketing sites and pay tons of cash for eye-catching web design and expect a huge increase in their business. But as soon as the first reports come in, they are disappointed by the dismal performance their e-commerce sites seem to make.

But there is no cause for worry because chances are the site simply violated some simple rules for more effective marketing strategies. So instead of spending more money to change everything, let’s review the possible mistakes that have been made to make the site less than ideal.

web design

You focus too much on your site’s traffic

The first mistake is believing that increased traffic means increased business. While mainly true, this belies the real problem. Instead of focusing on increasing traffic to the site, why not design the site to increase its conversion rate instead?

While increased traffic is generally good for business, it is useless if the site cannot convert that traffic into an actual business. A few simple tweaks are sometimes all that is needed to increase the conversion rate, while an increase in traffic could require a significantly larger investment to realize.

Your site load speed is miserably slow

The second mistake is relying on a slow website. Nothing frustrates potential clients than slow service. Ergo, a slow website is similarly compared to the quality of service potential clients expect from the site owner.

Recent studies have shown that the average human in today’s generation has the least amount of time to spare waiting for things to happen than in any other generation. And this is backed by data that is hard to ignore.

In one recent study, it was shown that 51% of shoppers will abandon their purchase because of a slow website. Choosing a host site that is known for speed and reliability is the way to go.

web design

Offering products only once

The third mistake is thinking that offering the product once is enough. Nothing is more wrong in the marketing world. Imagine the world we live in now where people are more than ever before loaded with information from web design ads and marketing spiels and have little or no time left for anything else beyond what they are currently involved with.

Logic tells us that constant reminder is the only way for the product to sink in and be remembered by potential clients. For people who are too busy with their everyday dealings, reminders now and then can be a welcome thing rather than an annoyance.

No mobile strategy

The fourth mistake is not designing the website for a mobile device. With people having little time to sit down and relax and being on the go a way of life for the majority, having mobile capability not only puts you on the map, but it increases the conversion rate exponentially.

web design for mobile use

Final thoughts

The one-size-fits-all rule is not fitting for the e-commerce industry. You need to tailor your web design to specific audiences and platforms to increase traffic and conversion rates. Marketing strategies should also adapt to the changes needs of consumers.
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web design London

Why Having a Website Is More Important than a Business Card

 

In the past, business owners used to hand out business cards to potential investors, clients and customers to effectively market their brand and share information. However, in today’s world of digital media and mobile computing, having a website for your line of business is as important as having a business card that you can hand out to any potential client.

The difference between having a business card and a website is that the latter gives you the advantage of being able to provide limitless information about your business. Almost all use the Internet today on a daily basis. People use the web to search for business information or purchase products.

Below are reasons why a website is more important than having a business card.

Information sharing and networking

Unlike business cards where you only have enough room for information like your company name, address and telephone numbers, having a website gives you space you need for so much more data. You can include in your web design your entire product line or line of service, contact persons in your organization, pictures of your products and even the capability to place orders right there and then.

Let’s face it—your potential clients most likely will be people on the go who prefer to be able to do business while mobile.

web design

Modify relevant information 

Aside from these obvious advantages, it is also easier to add or modify information in your website.  With a business card, this can only be done by having a whole new batch of cards printed with the new information added.

So what happens to the unmodified cards that were already handed out? Right. Your potential client is left holding onto a business card containing obsolete information.

With a website, you are sure that people accessing it get only the freshest, most updated information about your business.

Accessible virtually almost anywhere in the world

Websites are also easily accessible anywhere, anytime. You don’t have to be anywhere near a potential client for them to access your site or gain information about your business. The website takes care of this for you. Your website works for you even while you sleep.

web design

Social media influence

Do you want an even bigger potential client base? Incorporate social media networking on your website.  There is a big chance the client you are looking for is on one of the popular social media sites. So go ahead and make your presence felt on these sites and start doing business with people you haven’t even met.

Instant reviews and feedback

Having a website also offers you the advantage of being able to get instant feedback from clients about your products or services. This vital function will allow you to improve your product or the way you do business or provide a certain service.

web design

 

People nowadays appreciate being heard, and it doesn’t hurt to hear from your clients now and again and listen to what they have to say about you whether it’s good or bad.  What you do with the information may very well determine the future of your business.

You can say that your website is your business card, a gateway to your business. Also, make sure that your web design reflects your brand’s message and what you are offering to your clients or customers so they can easily identify you.
E-Commerce Websites

Effective Social Media Strategies For 2018

 

The new year is here and if you have not yet completed the social media strategy for your business, now is the ideal time to do so. I understand that it can be overwhelming at first, but you’ll truly profit by having one in the long haul.

Obviously, some things will be added or modified as the year goes on which means your strategy needs to adapt to changes. Social media itself is probably not going to continue as before for the next 12 months either. Be that as it may, having a definite strategy for your social media right this moment can truly enable you to recognize what needs to accomplish moving forward and choose how you will accomplish it.

To help you get started with your social media strategy, here are some important subjects that often get asked, alongside a few answers:

What is a social media strategy? Do I really need it?

To put it plainly, a social media strategy resembles a business plan, but exclusively made for your social media activities. Upon getting started, it’s unlikely that you have a solid idea and you will probably just post whatever goes into your mind that day. You may spend countless hours mindlessly scrolling the timeline, giving the occasional “like” here and there. You may even schedule a couple of posts about your services or products and add a few links back to your site.

Being active on social media is already a big thing, but we all know that it can be a huge drain on your time. Here’s where social media strategy comes into place. Rather than aimlessly liking, posting, and retweeting, all your activities on the social media should be carefully planned out and push towards accomplishing your main goals.

How to create a solid strategy for social media?

A social media strategy can be as brief or as detailed as you prefer. However, the more time you spend in your strategy, the more you will get out of it in the long run. There’s no right or wrong way of composing a social media strategy, so do whatever you feel is the most profitable to you and your company.

What does it include?

The objectives: The primary task you need to do is decide on your objectives and goals. These should normally fit with your overall marketing plan so that your efforts on social media will help accomplish your comprehensive marketing goals.

The review: After that, you must evaluate your current online presence. Consider questions like
“How many followers do we have?”
“How often do we share quality content?”
“What type of content are we currently posting?”

It can also be profitable to observe your key competitors and ask yourself the same inquiries. This is a decent method to perceive the strong points—as well as the weak points—of your competitors so that you’ll know what to do and what to avoid.

social media platforms

 

The research: Take a look at your business accounts and consider which social media platforms you need to focus on. Before deciding anything, you should be clear on who your target audience is and the key demographics of different social media platforms. You can also examine which channels your competitors are performing well on.

Also, remember that it’s important to focus more on quality, and not just quantity. While there are so many channels to choose from, you may not be able to provide all of them the attention needed, so it may be better for you to prioritize the most important ones. Additionally, it is also important to have your username consistent across all your channels. This way, your audience can easily find you on various social media platforms.

The posting details: Consider how frequently you should post on each social media channels and what that content ought to be. Your strategy should also contain essential hashtags that can attract more target audience. Don’t just put in random ones as it can draw in spam accounts that may have a negative effect on your brand.

The evaluation: One significant thing to consider is how you’ll measure your progress to see if all your efforts are paying off. In any case, it’s also crucial not to focus on your number of followers and get too caught up in metrics. Despite the fact that you do need to grow your follower count so as to hold a voice, it is more necessary to ensure that your social media efforts truly help to gain brand awareness.

When to start planning a social media strategy?

It can be beneficial to begin the year with a fresh start and a definite plan of action. If you have been delaying the chance to create a social media strategy for your business, NOW is the right time to start. It does not have to be lengthy and complicated—it just needs to give more direction and centre towards all your future social media activities.

Boosting Your Sales Through Social Media Marketing

Social media is truly disrupting the world of marketing. After all, there are more than 3.8 billion people all over the world who use the internet and that number is still rapidly increasing over time. Of those people, over 2.4 billion of them are active on various social media platforms.

That’s the reason why your brand needs to be on social media as well. However, before you mindlessly hop on different platforms hoping to sell your products and services, take a step back and consider creating a solid strategy first. Listed below are some of the things you need to do before working on your first campaign:

I. General Marketing Strategy
Setting a general marketing strategy can definitely help promote your marketing efforts, which in turn can help you gain a return on investment. Here are some of the most useful marketing techniques that you should consider using:

· Email Marketing
· Content Marketing
· Affiliate setup or Influencer Marketing
· SEO (Search Engine Optimization) and Marketing

II. Digital Marketing Plan
A solid digital marketing plan is needed, which must cover all of the things correlated with your online presence, such as your website, online advertising, email list, and many more. You should distinguish what you want from your campaign. Think about the answers to these questions:

· Web Traffic: Who do you want to attract?
· Conversions: What conversion rate do you anticipate?
· Engagement: How do you want to connect with your potential clients?
· Brand improvement: How do you like to position your label or the image of your brand?

gathering engagements

III. Utilizing Social Media to Increase Sales
· Find out how clients see your brand
· Reach out to new potential customers
· Learn how the brand is situated among existing clients

Also, here are some of the useful metrics that can enable marketers to evaluate their social media marketing efforts:

· Yield: Discover how much your clients pay for your products/services.
· Reach: How many new customers and leads would you like to include each month?
· Frequency: Check the number of customers buying your products or availing your services.

Starting Your Social Media Campaign

After doing all that work, you’re now ready to start your campaign. Here are the steps you’ll need to take:

social media

1. Choose the platforms where you want to invest your time.
There are several social media platforms and each of them is unique.

Also, not all those platforms function equally for all types of brands. As a social media marketer, you need to learn the essence of your brand along with how people respond to various social media channels. You should determine the best social media platforms beneficial to your brand, and prioritize them in order to get a fair return on investment.

2. Design unique landing pages.
Making a good first impression is critical for any brand. All the designs and images on a website help build a positive outlook among potential clients. Generate unique and useful information for each of your platforms to achieve a better outcome from your campaigns.

By recognizing the essence of different social media platforms, you must produce unique landing pages that can help establish a positive impression, which can then lead to conversion.

3. Regularly engage.
Social media advertising is entirely diverse from other forms of advertising. Your audience needs to be constantly served with fresh content to keep your brand active on social media. One way of attaining this is by seeking out and sharing popular images, videos, and relevant news to post to your channels. You must also diversify the content to stimulate interest.

Lastly, it should always be your goal to position your company as an interactive brand among your potential clients in order to gain more deals. May these tips help you in achieving a strong social media strategy for the new year!
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marketing strategies

Increasing Your Website Traffic For Free

 

Are you still struggling to increase your website traffic, even if you already tried every possible method there is? Does it seem like no matter what you do, the numbers just won’t budge and it doesn’t produce enough money?

Well, I have good news for you-you really don’t need to be an expert at SEO or copywriting in order to increase your website traffic. You don’t even have to spend lots of money because can do it for free! All you need is a proven and tested system that you can utilize on your website right now.

Here’s how it looks like:

First: Optimizing your content

This is the basis of the system. If you truly want to increase website traffic, then first you need to make sure that your content is well-optimized. Otherwise, the traffic will only increase in a short period of time. Remember, consistency is very important.

Second: Crushing the social media

Once your website is well prepared and ready for more traffic, you must now initiate driving traffic into it. You’ll soon learn how to implement this part as we continue the discussion.

Third: Familiarizing content outreach

Social media is only a glimpse of the bigger picture. You must also drive your content in front of new target audiences in order to draw in more traffic.

Now that you’re done with the overview, let’s jump right in and learn the rest of the techniques!

optimize content

 

OPTIMIZING YOUR CONTENT

I. Take note of your current statistics:

Before you even begin growing your website traffic, you first need to know your current traffic statistics because that is your baseline data. From there, you can start to see how your efforts are driving your traffic growth. Be sure to set up a tracking code in Google Analytics for this one. If you don’t have it yet, better do it now. Here are some of the essential metrics you should take note of:

  • Exit pages
  • Pageviews
  • Bounce rate
  • Pages per visit
  • Unique visitors
  • Average time on site
  • Traffic sources (search, direct, and referral)

II. Often check your website traffic:

When testing new strategies, of course, you need to know how they’re performing. That’s why you have to check your website traffic more often– at least a few times a week. By doing so, you’ll be able to determine what’s working and what’s not.

III. Creating a newer and better strategy in content marketing:

Here’s where a lot of businesses fall off the tracks. You can try out all methods to boost your SEO, but without a solid strategy in content marketing, you’re just wasting your time. So the question is, how do you make it better? Let’s first talk about the types of content that should be incorporated into your strategy:

  • Blogs
  • Videos
  • eBooks
  • Podcasts
  • Infographics

A good content marketing strategy should have a mix of all these types of content. As for your actual strategy, it should include (but not limited to) the following elements:

a) Frequent posting
b) Amplify the scope of your content
c) How would you set your content apart from the competition
d) Determine the primary goal of your content (generate leads, increase traffic)
e) Define your audience (Who are they? How can you help them through your content?)

IV. Compelling blog titles:

A compelling title is what sells your content. If you want your content to be read and to rank in search engines – then opt for great blog titles. There are two main things you must optimize for your blog titles: Search traffic and Social traffic.

To do so, your headlines should have the right length, the right keywords, and compelling enough for social media users to click on them. Here are some tips for writing better headlines:

  • Ask a question
  • Create curiosity
  • Use power words
  • Make it as clear as possible
  • Occasional use of alliteration
  • Use list posts (“10 Ways On How To”)

content writing

 

V. Writing better content:

A great content marketing strategy with catchy blog titles won’t do enough if you don’t have compelling content. So how do you make it even better?

a) People have low attention spans so you better hook them in from the beginning. If you don’t have a compelling start on your blog posts, then chances are people will just click exit in a matter of seconds.

b) Use shorter paragraphs. Avoid huge blocks of text and long paragraphs. Try to keep your paragraphs under 5-6 lines.

c) Tell more stories. Stories drive us to take action and connect with us emotionally. Adding in stories into your content is always a good idea.

VI. Making use of eye-catching (and high quality!) photos:

Is a picture really worth a thousand words? Of course, it does. High quality and attention-getting photos can do wonders for your traffic. They make your posts more visually appealing, and in return, the readers would want to share your article or blog post on their social media accounts. When you combine a catchy blog title with a strong image, you give it the best opportunity to generate more clicks and traffic.

VII. Why internal linking is very important:

Internal linking refers to adding links from one page on your website to another page on your website, or from one recent blog post to some of your older blog posts. Most websites don’t use this technique quite enough.

Why bother with it anyway? Internal links are useful because they help your readers navigate through your website without having to manually search each blog post or article. It also improves the search rank of the pages you link to.

How to do it right:
a) Creating more quality content. The more content you have, the more post you can link to. It’s that simple.

b) Utilize appropriate anchor text. If you want to internally link one blog post to another, you can write a sentence in one blog that has a similar sound to another blog post.

c) Only link to relevant posts. You shouldn’t link just for the sake of building links. Remember to link to posts that will add to your readers’ interest and experience. By doing so, the next time your audience will read a post on your blog, they are more compelled to click the links because they know that those are relevant.

d) Do not overdo it. Anything more than 5-10 internal links in a 1,000-word article or blog post is just an overkill. Be sure to limit your links.

auditing content

 

VIII. Auditing all your content:

Should you delete a bunch of your content, and yet still double your website traffic? Yes, you definitely should.

You have to understand the fact that when you’ve had a website for several years, you can start bumping into certain problems like irrelevant and redundant content that no longer meets your brand’s message or objectives. By performing a content audit, you can easily solve these issues.

Additionally, a content audit can greatly improve your SEO ranking. Let’s face it; quality content is the new SEO. After all, Google wants the best quality experience for the users and by completing a content audit, you indicate that you’re seeking to produce the highest quality experience for your audience as well.

But before we get into it, here are the things you need to do first. Go through all the archive of your content and put them into a spreadsheet. Yes, every post and every page. Next, categorize each one according to these categories:

a) Keep. Good content that should stay on your site.
b) Update. The post is on-brand but it needs a little updating.
c) Combine. Short posts on a related topic that can be combined into one.
d) Delete. Posts to remove because they’re off-brand or irrelevant.

After that, use the following steps to conduct the content audit:

First: Update and enhance the content in the “Improve” and “Keep” categories. Consider building lead magnets for higher traffic articles. You can apply these criteria when examining your content:

– Is it easy to read?
– Is the formatting on point?
– Are the photos SEO-friendly?
– Are the affiliate links accurate?
– Is the writing quality up to par?
– Are there a sufficient number of internal links?
– Is the title optimized for both social media and search engines?
– For posts that you updated and combined, be sure to remove any older comments that are no longer applicable, so as not to mislead the readers.

Second: Combine the shorter, similar blog posts into a lengthy but quality content. You’ll be surprised to know that you probably have several groups of related posts to merge.

Third: Remove all the content from the “Delete” category. You need to eliminate any content that you no longer see fit for your site.

Auditing all your content may not be an easy process, but if you put in the work and truly invest your time into it, you can see some exceptional results with your traffic numbers. That’s why we highly suggest giving it a shot.

social media

 

CRUSHING THE SOCIAL MEDIA

How to properly share your content: In terms of how to get traffic to your website, social media is the next big key. Here are some helpful tips on how you can get the most shares, engagement, and traffic:

I. Optimizing each platform

Social media posts look differently on different platforms. That’s why optimizing your posts for each of them is very important. For instance, in Facebook, a great post should include the following:

– High-quality photo
– Quality description
– Compelling link description underneath the photo

II. Come up with a sharing schedule

How often should you share your content on social media? Having a functional sharing schedule is vital at this stage. This keeps you organized so won’t be under-sharing or over-sharing your content. Keep in mind that not all of your content must be shared in all of your platforms. You need to choose carefully and think which is relevant enough to be shared and posted.

III. Add sharing buttons to your website

Proper sharing of your content is important – but an added bonus is if you can get your audience to share it straight from your website. To do that, simply integrate some easy social sharing buttons.

IV. Please don’t be a spammer

If one of your posts does not seem to draw in attention the first time you share it, then don’t try to keep reposting it the same way. This is a spammy action and it will eventually drive your audience away if you keep doing it. Rather than doing so, be sure to aim for a solid mix of social media content—share videos, blog posts, and various content from other influencers that could add interest and value to your readers.

V. Learn to post during peak hours

There’s a method on how to effectively gain more audience and more traffic to your site. How? By having a posting schedule that meets the peak hours. Here are some of the best times to post on various social media platforms:

Facebook: The best time to post: between 1-3 PM; The best days to post: Thursday and Friday
Instagram: The best time to post: 2 AM; The best days to post: Wednesday
Twitter: The best time to post: 12 PM, 5-6 PM; The best days to post: Wednesday and Thursday
LinkedIn: The best time to post: 12 PM; The best days to post: Tuesday, Wednesday, Thursday

content outreach strategy

 

FAMILIARIZING CONTENT OUTREACH

I. Use Republishing to Get Featured on Large Websites:

So your website and social media are now optimized, but you still need to do the final step: get your content in front of new audiences. One way to do that is to get your content re-published on high-ranking websites and large publications.

This method is ideal because you won’t have to spend many hours writing new guest posts every month, and you can also get some proper linking from high ranking sites. But first, here are some things you need to remember:

a) Review and follow the publishing guidelines of the site
b) Aim to include 3 to 4 backlinks to your blog posts
c) Be sure to change the titles so Google won’t get confused when ranking them

With this, you can easily get more posts a month without having to do extra work on your part. Most importantly, these can bring you a ton of website traffic.

II. Getting more guest posts:

While having your content republished is easier, you should still write 2 to 3 guest posts a month (or more). Guest posting greatly improves your SEO rank, and it also introduces your content to more audiences.

RECAP:

If you take enough action and utilize these proven techniques, then you’ll surely gain more traffic to your website. Let’s recap the three main steps you need to do:

a) Optimizing your content
b) Crushing the social media
c) Familiarizing content outreach

All of these things might sound overwhelming at first, but once you start doing it you’ll soon realize that your website traffic is getting better and better. That’s how most website owners do it—and how you should do it too! Try these methods now and see for yourself.
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