e-commerce websites

Why Is My E-Commerce Website Not Ranking?

In the digital world, landing on the coveted top spot on all search engine results pages, especially Google, could significantly improve the exposure of your e-commerce websites, establishing your authority in this lucrative industry and delivering the kind of ROI that you have been wanting.

But why isn’t your site ranking at the first few pages of SERPs yet?

This is, in fact, the million-dollar question many have been asking themselves at some point or another. Unfortunately, there is no single million-dollar answer.

There are a number of contributing factors why your site isn’t landing the top spot in SERPs. So if you felt you’ve done everything you could for your site yet you’re still at the bottom of the list, then you might want to consider these possibilities.

SEO Takes Time

e-commerce websites

Yes, you’ve read that right! And there is no other way around. There is no magic bullet to propel you to the top.

“SEO is not an overnight process.”

When it comes to SEO, you definitely need barrels of barrels of patience. It doesn’t matter if you have built millions of millions of links if they all lead back to a website that is not able to convert traffic.

Researching, creating and implementing a strategy and producing content all takes time, and things need to be done in proper order. Then, it even take a longer time before Google, for example, realises you have made changes in your site.

You will then have to wait until search engines have determined that your e-commerce websites are providing brand new value. Generally, it takes approximately 4 months to one year before implement improvements and then you begin seeing actual results.

The bottom line: SEO takes time and requires patience, an extreme amount!

Your Site’s Beauty Is Skin Deep

e-commerce websites

You’ve spent a great deal of time and money and other resources to ensure you have a well-designed site. Everything looks spectacular. In fact, you can’t get enough of it, and you visit it on a daily basis just so you could marvel at what you have accomplished.

But why is Google not seeing how beautiful and well-designed your site is? It could be that the design of your site looks great yet didn’t account for every single SEO angle.

The following factors could be holding your site back:

  • Old, stale content
  • Duplicate content
  • Insufficient content
  • Cluttered navigation
  • Incomplete basics, like alt tags, metas and schema mark-up
  • No blogs
  • Split keyword focus

 

Google May Have Re-assigned You to the Penalty Box

e-commerce websites

Your site could be completely removed from Google’s SERPs if you received a Manual Action penalty. If you’ve ranked well previously and then suddenly your ranking significantly dropped, then Google must have placed you in the penalty box.

Now, how do you bail yourself out? You can resolve this by checking the Manual Actions Report. Then, start correcting issues Googled punished you for.

If you’re one of the sites who received these reports, it only means a Google reviewer (a human) found that your site is no longer compliant with the guidelines set by Google.

Now, what could cause such report?  The following are factors to be penalised by Google’s reviewer:

  • User-generated spam
  • Spammy free hosts
  • Hacked website
  • Spammy structured markup
  • Unnatural links coming from the site
  • Unnatural links going to your site
  • Contents with little to no added value
  • Sneaky or cloaking redirects
  • Spam
  • Keyword stuffing and hidden text
  • Cloaked images

Your Keyword Does Not Mean What It Should

e-commerce websites

Your keyword could me something else to Google. For example, you’ve been doing good SEO to rank a certain page for a particular SEO. However, the page doesn’t seem to catch a break.

The culprit could be that the keyword you are trying to rank for means something else to you than Google.

Take a good look at the first SERPs of the word you’re trying to rank. Check if the results Google shows you are different from what you want.

You Treat Your Site Like It Exists in a Vacuum

e-commerce websites

SEO isn’t the only factor that affects your site’s ranking. Don’t forget that it has not-so-distant cousins, like social media, PPC, content marketing and many more. In fact, today’s online marketing is more than a holistic approach.

Elements such as the number of clickthroughs, time on site, number of mentions on the web, and social media engagement all figure into the site’s overall ranking. Note that some of these indirectly affect the ranking of your site than others, but all of them play a significant role.

One thing you could do is to build a community on social media platforms and interact with them. This could potentially lead people to visit your site, read your blogs and other content and also click your links.

Small Changes Go a Long Way

e-commerce websites

You could be thinking there are tons of things to do to grab the coveted top rank on Google’s SERPs. And yes, that’s right.

All the more reason to jumpstart on making minute changes for your e-commerce websites. Small steps will still bring you from point A to point B.

Don’t worry if you’re still not ranking just yet. Give it a little more time, before you finally decide you need a serious overhaul.

Either way, what you need to do is examine the current situation of your site. Start small. Begin with small changes you can manage.

Remember that SEO doesn’t exist in a mere vacuum.

blogging SEO mistakes

Most Common SEO Mistakes Blogs Make

 The last two decades saw the significant evolution of the digital marketing landscape. Between the surge of misinformation floating around the digital marketing world and Google’s continuously changing algorithm, it’s easy to be derailed from the basic optimisation practices that should be employed in SEO and content strategy.

With the regular technological shift in search and every new algorithm update, we end up obsessing SEO’s impact in this new paradigm, and we end up shifting our focus to reflect this.

However, no matter how much a medium may change, its core principles remain the same. So, it’s best to always get back to basics when developing a stronger SEO strategy.

Below are the most common blogging mistakes that you might be making right now.

Ineffective Page Copy

SEO blogging mistakes

Never sacrifice your site’s credibility and authority with poor page copy.

The digital marketing world often says emphasises write for your readers, not for the search engines. Make sure your content is light, without showing off knowledge or using excessive jargon.

Keep in mind that you need to write at an 8th-grade level.

May fail to understand is that content isn’t about publishing. Rather, it should be creating awareness around consumer needs. So your content should contain actionable tips, hence providing value.

You need to consistently establish your brand and create your voice as the author, thereby establishing your authority in the chosen niche.

Here’s what you need to do: Go over your blog. Then ask yourself—What does the reader experience when he or she comes across your page?

You have to factor in the average attention of each reader is approximately 8 seconds. With that in mind, you need to optimise your meta tags and header structure.

Why?

To encourage easy scanning and clearly communicate your purpose to your reader.

Then pique the reader’s interest by leveraging a powerful headline. Your strong introductory paragraph should nurture this interest. Allow for mental break in between long paragraphs by using images, animated GIFs or videos, and make sure there’s a clear transition in between phrases.

By doing this, you’re increasing the reader’s average user dwell time.

Insert the images every 400 words or so, breaking the information overload provided by massive chunks of content. Also, take advantage of the white space as this will help make your content visually appealing.

Finally, there’s the crucial part—EDITING. The rule of thumb should be 2/3 of writing should be dedicated to editing and reworking. Tools like Grammarly and Hemingway App helps make writing concise, clean, bold and clear.

Unoptimised Videos and Images

SEO

You have to admit this—many bloggers ignore optimising their images and videos when in fact these are the most common mistakes deteriorating SEO performance.

Remember this: All images used for your blog or website should be formatted as .jpg while all vector images should be formatted as .png.

Image alt text should also be optimised for it to rank in the targeted keyword image search since this will be displayed when a browser fails to display an image and tells content to search engines.

When you optimised your video files, make sure to host all video files in one single folder. Then create a video site map so search engines can index your videos. The meta description should also be optimised with targeted keywords.

Inconsistent Internal Links

SEO

One of the most overlooked aspects of SEO optimisation is perhaps internal linking. So why is this so important?

There are a number of ways proper and effective internal linking can help your website achieve SOE nirvana:

  • Distributing authority throughout your site
  • Defining site architecture
  • Showing search engines your site’s most important pages
  • Establishing user-friendly pathways for users across your site for easy navigation
  • Indexing linked-to web pages using the keywords that you use in the hyperlink anchor text
  • Distributing crawl rate by opening deep-linked web pages

You can amplify the magic of backlinks through strategic internal linking. Ideally, you would need at least 3 to 5 internal link per blog and a navigation menu or a drop-down menu on your homepage to provide deep links to web pages that are inaccessible.

It doesn’t mean that you posted a content on your blog Google and other search engines can automatically access it.

You have to conduct a thorough internal linking audit and note down which web pages have the most authority. Then insert internal links on the high-authority web pages linking them to other high-value internal pages, evenly distributing authority in your domain.

Summary

It’s never too late. Know that the SEO content strategy is, in the right way, imperfect. So there’s always an opportunity to refine and improve whatever strategy you have used previously.

 

mobile responsive

Google to Make Page Speed a Ranking Factor in Mobile Search Ranking

Google is giving you a stronger reason to focus on a mobile responsive site. Last January 17, Google announced a new ranking algorithm specifically designed for mobile search, calling it “Speed Update.”

This update will go live in July 2018. This means you still have ample time to focus on your site’s mobile performance.

mobile responsive

What is the Speed Update?

This is the significant change in how Google ranks websites for mobile searches. The new algorithm takes page speed into consideration as one of the signals.

Fortunately, Google pointed out that this will only affect a relatively small percentage of queries. The ones affected will be the pages delivering “the slowest experiences to users.”

According to Google, the search query’s intent is still a very strong signal. So a slow-loading page may still rank high provided it has relevant content.

Taking into consideration speed as a ranking factor isn’t new since Google has been obsessed with speed. For almost 8 years, desktop site speed has been the search engine’s ranking factor. What’s new this time is the addition of mobile sites in the site speed ranking equation.

Users expect speed

To highlight the importance of a mobile responsive site, Google showcased the following eye-opening statistics. According to Google’s research, as the page load time increases from 1 to 10 seconds, the probability of a visitor bouncing out of the website also increase by 123%.

mobile responsive

In other words, page speed has a direct impact on the site’s bounce rate. Adding a mere 2 seconds to the load speed also increases the bounce rate by 32%.

 

How does this affect e-commerce sites?

It is high time to focus on mobile user experience by increasing site load speed. Google provided the following tools to help you not only optimise but also test your site’s page speed:

  • Lighthouse. As part of Chrome Developer Tools, this automated tool helps audit the quality of web pages (accessibility, performance, and more).
  • Chrome User Experience Report. This is a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions.
  • PageSpeed Insights. This is a tool indicating how well a page performs on the Chrome User Experience Report and suggests performance optimization.

Mobile-First Indexing

The Speed Update is not the only mobile search initiative Google is launching this year. Expect to see an increase in the application of Google’s mobile-first index. This will determine the overall ranking of each website based mobile factors, further emphasising the significance of the Speed Update.

Summing up

The search giant’s focus on mobile stems from the increasing number of online search using mobile devices. In fact, over half of all online searches come from smartphones. So this year, you need to rethink how a mobile responsive site will affect your bounce rate and your site’s overall ranking.

SEO

The Role of Web Design in Making a Profitable Business

Contrary to what many think, establishing your online presence doesn’t end the moment you launch your brand’s website. It’s the tip of the iceberg, and you have a long way to go from there.

There are a few things you need to consider to successfully highlight the online presence of your business. One such feature you need to give importance is a well-thought-out web design.

Why is it important?

The website design is one of the most basic elements that make up the identity of your online presence. Fortunately, you don’t need to pay an exorbitant amount of money to high-end designers. Rather, all you need is a good design that reflects your business.

Below, we’ve put together the significant reasons why a web design is critical to your online success.

Navigation and Usability

web design

Navigation is essential to your website especially when it comprises a number of pages. Users tend to wander through your site trying to find what they were actually looking for.

Know that users immediately judge your site in a matter of seconds. When they see it as cluttered, confusing and chaotic, expect them to hit the “Back” button, leaving your bounce rate critically high.

You need a well-developed navigation where users can easily understand and explore what your site has to offer. Don’t worry! You don’t need state-of-the-art typefaces. A rule of thumb to make it simple yet intuitive to make your visitors come back for more.

Remember that consumer’s attention span is short. If it takes them a while to figure out how to contact your page, then you might as well consider these users a lost lead.

The Content and the Visual Elements

The visual elements involve the choice of font and other typo details. You need consistency throughout the design to deliver a coherent and clear message to your audience.

The same format, typeface guidelines and style will serve as the backbone of your site’s pages. This makes the entire experience streamlines and coherent, allowing users to easily remember the message you want to deliver.

However, never overdo this. If your web page looks messy, it could affect the conversion rate. Visually cluttered pages are difficult to read, leading users to abandon your site and making them decide not to come back.

web design

Uniformity

What sets your brand apart from the competition? Users need to easily identify your brand in different types of medium. For example, in the event that there are changes in your brand and its visual communication, this will leave your consumers confused and would think that there’s something wrong with your brand.

Your brand’s logo, for example, must be consistently integrated into the website and all of your brand’s print materials. Consistency is always key.

SEO and Organisation

Just like how we read a book, comfortably reading a web page is usually from left to right, top to bottom. Since most people read from the upper left area, web designers should most of the data here.

Why? Simple—this increases your chances of conveying your message directly to the visitors who will eventually become customers.

Additionally, improve your site SEO (Search Engine Optimisation) by utilising the visual areas for important details. This can happen when you incorporate business-related keywords into the HTML text so that when search engines like Google can crawl into your site, you’ll have better search engine placement. In other words, this helps your site become more visible and searchable.

Bear in mind that you cannot afford to mess up SEO, else you’ll be fighting an uphill battle for visibility.

web design

In Summary

Today’s businesses have their own website so that their products or services are readily accessible to consumers worldwide. Thanks to web design, websites have become user-friendly, optimised and a welcome environment where users can easily get useful data any time of the day.

Furthermore, if you own a well-managed site, people will definitely rely on you and your brand, building trust and loyalty. Once you have established this, users will no longer have doubts regarding the products or services you offer. In effect, you’ll have a thriving and profitable business.

 

How to Ensure Your Online Banking App Is Secure

Going digital is all the rage nowadays. Online stores and sellers are popping up in numbers at an unbelievable rate. So it is no surprise that banks and financial institutions are following suit.

Banks offer their services through online apps or some form of mobile platform. But as with any form of digital transaction, web security is always a top priority.

So how do you ensure that your online banking app is secure? There are a number of steps that you can take to ensure this and give users the peace of mind they deserve when using your online banking app.

web security

Establishing an SDLC

Software Development Life Cycle (SDLC) is the first step in ensuring the security of your online banking app. SDLC guarantees continued development of the app and that security protocols are continually evolving throughout the app’s lifecycle.

Identifying and understanding the security requirements of the app

During this stage of the SDLC, at least one member of the web security team must work with the build team to identify potential security risks. Only after this identification process has been accomplished and the necessary security needs established should actual development begin.

web security

Any online banking app comes with sections of risk known as the attack surface

Analysing the attack surface is a complicated yet necessary step in ensuring security as it identifies the most critical and vulnerable areas in the software where a malicious attack can occur.

Threat modelling should be implemented as part of the SDLC

Threat modelling will aid software developers in understanding which of the security features are necessary to ensure that security is built into the app from the beginning. Threat modelling matches a security response to a particular threat that occurs anywhere in the app.

web security

Perform SAST followed by IAST

As part of the SDLC, Static Analysis Security Testing (SAST) in its most basic form is a way of testing the app’s source code for vulnerabilities. Performing a SAST identifies possible flaws in the app during its early stages of development.

Problems can then be addressed before the app reaches a point where changes become too expensive and difficult to implement.

After the SAST, Interactive Application Security Testing (IAST) should be performed. Unlike in SAST where codes are tested for security, IAST puts a live version of the app through a rigorous process of “hacking” where an external threat or “hacker” tries to break into the app in any way it can.

This combination of both static and interactive security testing ensures a secure app that is free from vulnerabilities before it is released and goes live.

web security

Security Gates

Security gates should be created as part of the SDLC. They are guarantees that create a minimum level of security for source codes.

This minimum level of security identifies code that is considered to be a high-level risk and should be returned to developers for a fix. Security gates should be implemented regardless of the app’s developmental stage and should never be ignored.

Implement a Continuing Secure Developer Education Program

By continually educating developers in application security development, you are ensuring that you will have in your employ developers who will put security as their top priority in every stage of software development.

web security

Final Thoughts

Modern application now stresses the importance of a higher level of web security. Consumers want to of course safely transact and be able to do almost anything using their mobile devices or computers. This leaves you to put more thoughts into how to increase organisation security.

Especially when it comes to online banking, those security measures and considerations will be far even greater, demanding strong planning and execution so that you can maintain the high level of security consumers deserve.