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Luxury Web Design Essential: Hottest 2018 Typography Trends You Need to Try

For 2018, designers have opted to bump up the type trend and go for the bigger, bolder typography.  Typefaces are less elaborate but paired with bold colour, cut-outs, gradients, and some customisations, they produce some of the most noticeable letterings around.

The trend shows a migration away from the flatter, more traditional choices that have been popular for quite some time. Although a little more difficult to pull off, these new typefaces should be part of an overall intentional approach and not just a trendy method to dress up a project.

Let’s take a look at these typography trends now, which have become hot items especially with luxury web design London firms.

A typeface that is highlighted for emphasis

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A simple technique best for words that really need to be seen by the users. Using simple highlights to create a separation of lettering to the background or using underlines are just a couple of popular techniques to utilize this style trend. This method is best for shorter groups of words so as not to overpower the overall design.

Simple San Serif in bold

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Making a strong impression doesn’t mean fonts have to be overly ornate. Lately, the simple San Serif font in wider strokes is becoming popular especially for new websites. The reason it works is that these typefaces are highly readable, and creating a contrast between font and background is quite simple. This is one of the most effective trends in this list.

Fonts and type in colour

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This type of font started showing up a lot lately. Being in a class of their own, they are surprisingly more popular than primarily expected. Although there are plenty of black and white fonts in more simple styles, colour in fonts are back in style.

Luxury web design London firms, for example, are starting to combine simple typography with colour to put more emphasis on the word in colour. Bright colours draw the visual interest and are a great starting point to get messages across or brands to be noticed.

Using cut-outs and overlays

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Layered designs are a great way to create depth. Applying this in typography is a very nice touch. Cut-outs and overlays are text elements that rely on background images or colouration to give substance to the font’s form.

Both are really visually interesting and fun to be creative with. They are best used for large fonts and very limited number of words. Photos, textures, or videos make great backgrounds for both, but be careful not to overwhelm users by not using other design effects together with these techniques.

Try the overdone design effects

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Usually, designers are allergic to “overdoing” anything. With the overdone typography trend, however, simple texts that are treated with several effects working together come out to be so over the top that users have no choice but to read it. Everything from outlines, bevels, and shadows can be applied. No effect is too much. The concept is, the more effects you apply, the more users are bound to look.

Apply gradients to text

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Probably the most underrated design trend due to misuse. This technique has been around for a while but suffers from undue bad reputation because of mediocre application. In the hands of the correct designer, this technique yields striking results. The slight change in colouration of the lettering gives simple words a fresh and modern look. It adds just the right amount of interest in an otherwise boring single colour scheme.

Go for the fully customised look

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In typography, the rule is to leave the fonts alone. Typefaces are meant to be used and not altered.  Again, the current trend sees designers going against this rule and are making slight but noticeable adjustments to fonts just to make them a little bit more interesting. Some designers even go for the fully customised look and go all-out in the changes. Although this option is pricey, you can see them used in projects of bigger brands.

Overlapping lettering with other elements

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This nifty trend came from print design where it is more common and easily applied. Traditional layering dictates that print and other elements occupy separate space. But with current trends going the way they are, digital media is catching on, and designers are more open to allowing overlapping layers of text and other elements. The final result can be very interesting and provides a point of focus for users. Having the correct image and maintaining text readability is key.

Typography trends are evolving, and 2018 is the year where most designers feel it is just right to try out new techniques. Check out luxury web design London firms, for example. Typography may be steeped in tradition, but current trends may see those traditions altered and gone against just to prove that things can be done differently with even better results.

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SEO Risks: Which Is Worth Taking and Worth Avoiding

To many business owners and even a handful of web design London firms, SEO offers little or no value whatsoever to their respective websites.  While this is completely untrue on so many levels, the perception is not hard to understand.

With all the information about SEO floating around, it’s hard to see which is real and which is not.  So much so that the decision to employ SEO becomes a very difficult one.

A good SEO strategy will not yield the expected results for months. In fact, the strategy itself might not make sense to most. But when they do, the results can be staggering in terms of exposure and profitability.

Like any other business, making a decision to try some new strategies and tactics carries risks that need to be taken into account. Risks have to be considered if they are worth taking in lieu of the expected benefits or are the risks too big that they’re not even worth trying out.

These are similar questions you can ask when giving SEO a chance to improve your site. So which SEO risks are worth taking and which are not?

To put things in better perspective, not using SEO is the biggest risk you can take. With that being said, let us consider other risks involved.

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SEO Risks Worth Taking

  1. Creating big and small changes and testing them for effectiveness

The ultimate goal of SEO is to create profitable traffic for your site. If nobody is actually clicking to gain access to your site, then that is not going to happen. There is a number of reasons why this is happening, and finding out is not easy.

The only way is to make changes to one element at a time and compare their performance against new variations of each. Changes can be made to titles, meta descriptions, and actual content, for example.

So what makes this method a risk? Doing these changes and testing routine is a trial and error thing. During the time when the correct wording combination and layout have not been discovered yet, traffic to your site might be reduced even further.

What makes it a risk worth taking is once you find the right arrangements, you’ll be able to maximize it and concentrate on increasing traffic to your site and ultimately profit.

  1. Using high-quality backlinks

Backlinks are a very important part of SEO. They increase rankings and help establish authority, and web design London and other companies can’t get enough of them. But why take the risk of losing customers by pointing them to another site that may potentially be better than yours?

Sometimes, it’s not just about your site but being generous enough to acknowledge other sites relevant to your users. So you may be risking losing visitors to your site by pointing them to other sites but you gain Google’s trust by establishing yourself as a reference to other reliable sites. This works wonders in increasing your rank in Google’s eyes.

  1. Improving your site’s URL structure

Homepage URLs should be brief and if possible contain the company name. Something like this should do the trick: www.mycompany.com. It’s short enough and easily recalled. But succeeding pages should contain unique keywords and be more explicit as to the page contents. However even then, if URLs are too long and descriptive, their display will be in danger of being truncated by the search engine past a certain cut off point and replaced with a (….).  This is the time to change some of your URLs by revamping the site’s structure.

The actual risk involved here is that changes of this sort will affect traffic to the site and rankings. Dips in both traffic and rankings are not uncommon during these situations. But on the upside, if done properly, you will end up with a streamlined structure that is very attractive to both search engines and web users.

  1. Revamp your website

Every now and then, there will be a need to redo your site from the ground up. This may be a necessary move since the site is old and needing a facelift or just part of routinary changes.  Either way, redesigns like these can be risky and costly. You may see a dip in your rankings as Google tries to re-assess your site post-change.

Loyal customers may find themselves lost in the new design and move to other sites. But more often than not, Google understands these changes, and their necessity and rankings should bounce right back. Even old users will eventually get used to the new look. The other benefit of a complete revamp is gaining new clients because of the new improved image.

  1. Acquire Past Due or Open Domains

Sometimes, site owners for whatever reason fail to renew their domain subscription. This renders their domain available to other site owners to acquire and use. Buying domains with a track record and redirecting then to your site can be a good source of necessary backlinks.  There are serious risks involved with this method though, and you should only use this if you absolutely know what you are doing.

Make sure the expired domain you are going to use is related to the business you are in. Because if that domain has existing users, they will be redirected to your site every time they try to access it. Imagine their frustration if they end up on a site totally unrelated to one they are trying to access. The backlash to this technique could be detrimental to your rankings and to your popularity as well. This is a very cheap technique that can drive serious traffic to your site if you can pull it off.

SEO Risks You Should Avoid

web design London SEO risks to avoid

  1. Using or creating doorway pages

Doorway pages are simple web pages designed to redirect users to a different page than what they intend to go to. It is best to avoid using these because Google doesn’t particularly like them. And knowing how Google feels about these pages, it is best to avoid them altogether.  The risks are simply not worth it, and even web design London firms recognise this risk.

  1. Not allowing neutral backlinks to your site

We know that good backlinks help boost rankings, while bad backlinks have the opposite effect. But what about the neutral ones, those that neither boost nor hurt your site?

Neutral backlinks may not offer any advantage or disadvantage to your site, but they can still drive potentially good traffic to you. Plus, in Google’s eyes, your site will look good for allowing quality backlinks access to your site. This is a sure-fire way of avoiding the stiff penalties that Google imposes on sites that host low-quality backlinks.

  1. Deleting or combining entire pages or contents

What may seem to be a mundane action, deleting entire pages or contents from your site due to say, discontinued products and the like, can be harmful to your site’s metrics. Once these pages are deleted, everything associated with them like keywords and URLs is also deleted.  If these pages were ranking before, all those rankings will also disappear. Not a good idea.

Instead of deleting these pages entirely and risk losing those rankings, leave them there and just place messages or links for customers or clients that will redirect them to similar pages with relevant products or services. Similarly, if two pages are to be merged as one, be sure to put 301 redirects on the old URL to ensure all the link traffic and ranking are not lost.

  1. Use of exact match keywords in the anchor text

This was the logical way to boost traffic to your site in the past. But this method was abused to the point of being absurd that Google decided to put a stop to the practice. Now, any sign of overdoing this method carries a stiff penalty from Google, so it is best to just avoid this one. Look for more organic ways to link to your site and develop a good backlink profile.

  1. Making small changes too many times and too often to a site

Once in a while, it is good to update the contents of your site or even change the looks.  This is actually good practice in Google’s eyes. However, too many of these small changes and too often can hurt your site’s performance rather than boost it.

These minute changes will not go unnoticed by Google and even website visitors. This is prone to raising a red flag for Google who may end up penalizing the site for being suspicious because of the constant changes. Even users will eventually notice the changes and may find the site harder to navigate or losing value to them.

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In Conclusion

If there is anything that can be gleaned from all of the risks involved in SEO, it is the fact that SEO remains to be vital for website success. Risks are there whether you like it or not, but some risks are simply worth taking because the gains are far greater if they succeed. Web design London firms can help you gauge which risks are worth to tackle and which ones you should completely forget.