E-commerce

Trends Disrupting E-Commerce

 

Based on an analysis conducted by RJMetrics back in 2014, over 110,000 e-commerce businesses have generated significant profit. But this analysis was done 3 years ago. Indeed, that number has exponentially gone up. The e-commerce industry, which is tied up with technology, has been predicted to see some changes that would disrupt e-commerce business standards and traditional practices.

In 2017, an average shopper spends about $1,800 annually through e-commerce businesses. Thus, if you are part of this lucrative business, then you can’t miss out on this growing source of revenue by failing to keep up with global trends.

The following are trends that will appear or are already appearing in the e-commerce industry:

The Age of Artificial Intelligence

 

  1.   The Age of Artificial Intelligence.  Artificial intelligence (A.I.) has been among the most noteworthy developments enabling the improved performance, intuitivity and functionality of e-commerce stores. A.I. allows companies to come up with strategies using metadata that allows them to understand the target audience wants and needs based on analytical trends.

A.I can be used to analyse which products most site visitors and customers prefer to view, and then you create an ad for this particular product to persuade customers to purchase it, especially those who are second-guessing.

A.I. can also be used to analyse metadata in developing demographic-specific advertising trends. For example, your business wants to sell outdoor items, so you create an ad targeting 25- to 30-year-old customers who are particularly specific with outdoor activities.

By utilising A.I. and the vast array of metadata available, you can easily custom-build your ad and product base for the particular target customer to maximise chances of making a sale and thus to profit from your e-commerce business.

Ubiquitous Chatbots

 

  1.   Ubiquitous Chatbots. A.I. isn’t the only trend that’s gaining traction in 2017. Chatbots are a thing of the future, but currently the present. These e-commerce assistant chatbots are also A.I.-run. They are programmed to offer creative ways to guide customers in mobile shopping, particularly for those who have a hard time figuring out the ins and outs of e-commerce shopping.

These assistant chatbots provide vital customer service. These services range from helping customers in finding products, helping customers to understand navigating a business, helping customers understand business policies and helping customers in completing a purchase.

Chatbots, however, must be regularly updated so that they can provide updated information to customers. They also respond to customer inquiries and conversations.

Mobile shoppers are mostly prioritised

 

  1.   Mobile shoppers are mostly prioritised. Mobile users generate more than 50% of all web traffic, and they drive approximately more than 42% of e-commerce traffic. It is still predicted that this number will exponentially expand in the years to come, especially that today’s trend is geared toward mobile devices that allow for easy and convenient web navigation.

This led e-commerce business owners to find solutions and catch up with this current trend. Yet some businesses have failed to provide mobile-friendly sites to their extensive customer base. These types of business have significantly lost a now primary source of revenue. They have also in a way discourage their buyers by not offering mobile-friendly versions of their site, especially those belonging to generation X, Y and Z, from developing a customer/brand relationship with their business.

Going mobile allows many users to shop just about anywhere, anytime as long as they have a connection. For the shop owners, by offering mobile-friendly sites, they enable accessing a greater customer base for a longer time during the day.

You can stay on top of your competition by developing e-commerce sites that have luxury web designs that take advantage of the growing trend to keep on attracting your customers.

 

Finally, make your website “device ready”

How to “Future Proof” Your Web Design

 

The Internet is an ever-evolving world. Constant change in standards, devices, and browsers, for example, need to be accepted and dealt with in order to be competitive. Web designers must be able to predict these changes and make sure that their design can withstand future changes and still be competitive.

In other words, every time technology decides to move forward, their creations don’t get left behind.  Otherwise, they will be left constantly changing their entire platform for a new one.

Here are some ways to future-proof your site’s design and make sure it will still be good in the foreseeable future.

Choose a good framework from the beginning

Choose a good framework from the beginning

The choice of framework is a vital part of creating a good website. A good framework is usually the one being used by most if not all web developers, so why not join the club?

The most popular framework is usually the industry standard, and getting on it will only yield good results. Another advantage is you will never run out of resources every time you encounter a problem. But the biggest advantage of being on the standard platform is that future changes in the industry will always be built around the current standard.

In a way, changes will not affect current designs by much and so will not require a total revamp.

Enable your website for the best platform available

A website that is platform-enabled is one that can be effortlessly changed for additional functionality using an external application programming interface (API). The platform of choice should be able to provide access points or integration points where these changes can be made. Being able to integrate new functions into your web design at any point in time guarantees the website is future proof.

Make sure to choose the right host for your website

Make sure to choose the right host for your website

Choosing the right host is another vital element to make sure your website is future proof. A good host will allow you to stage your site while doing your tests on plugins and themes. This will allow you to test out updates in real time, therefore making your site current with the times.

Pick a host that offer extra features like firewalls, built-in content delivery systems, and automatic malware scanning. But most of all, make sure the host you choose is lightning fast.

Your website should be “Option Ready” right from the beginning

Your website should be “Option Ready” right from the beginning

Having the ability to be able to change colours, themes, and some other features without having to change the whole site is not only smart but also practical. Why would you want to scrap an entire site and start from scratch when all you want is a new colour for the background or a different font on a CTA button?

All of these should be options ready to deploy at a moment’s notice without disrupting the site’s operation.

Finally, make your website “device ready”

Finally, make your website “device ready”

Users have migrated from the desktop to their mobile devices for anything Internet. With the world moving fast, nobody wants to be left behind while doing their e-mails, shopping online, or simply being on social media.

People nowadays want to do everything while on the go. The surge in new mobile gadgets coming out left and right is a testament to this. Future-proof your website by making sure they are coded to work on these mobile devices.

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