Search engine optimization or SEO practice has continually evolved through the years. And, Google has always been secretive about showing a clear list of how they rank sites. With that in mind, SEO specialists need to constantly be sharp, curious, and reflective on finding the right solutions to make their strategies become successful.
For SEO specialists who concentrate on optimizing online stores or for those owners who are managing the SEO by themselves, here are some of the most necessary e-commerce SEO trends you will need this year until 2019.
More and more customers are relying on mobile search
Mobile search is truly taking over desktop searches with some experts saying that mobile inquiries will reach 70% of the Internet search all over the world.
The growth is undeniable since billions of people have a habit of continuously using their laptops, mobile phones and tablets more than their desktop computers. In fact, more and more homes are relying and purchasing mobile devices than the common desktops andnd use these mobile devices to search the web, watch, share, communicating and buy online.
This is why m-commerce optimization should not be neglected. Here are some important factors to consider:
Page loading speed. Page loading speed is very important and should have a 3 seconds loading time.
Minimal user interface design. Choose a responsive luxury web design especially if you choose to provide different elements on the page so it can automatically be rearranged for the mobile version.
Place the search button up front. Don’t complicate your mobile optimization and make the search process easy.
Always have an optimized content. Check if the fonts are right, see if the photographs are scaled down and if the videos are working properly.
Voice Search will be More Popular
Gone are the days when Siri, Cortana and Alexa were a bit strange. Digital personal assistants are becoming more and more common as the updates made on them have made them strong, articulate and effective when providing their answers.
When a voice search is used for online shopping, customers will use WH-questions such as who, what, where, how, why and when, and they will expect a specific answer right away. In order to provide them with the right answer, search engines will crawl all over your luxury web design site to find the best fit. They will no longer rely on meta descriptions and Google may look elsewhere on your site to get the best answer for the client’s query.
To fix this, consider refreshing the FAQ and Q&A pages of your luxury web design site and use as many different conversational phrases as you can.
Be More Visible Online
The reason why you need to be more visible online is so you can easily be reachable through different types of social networks. Two of the most popular social networking sites today are Instagram and Facebook that can help you in promoting your e-commerce site.
One good advice we can give you is to go where your target group is. This means that if your future customers are using a lot of Instagram, then go with Instagram. If they tweet a lot, then be active on Twitter. If they are on Pinterest go with Pinterest, and if most of them are on Facebook concentrate on Facebook.
If people talk more about your products as you have targeted the right network, chances are your products will share even on different social networks. There is also a good chance that your ranking will go up, making your brand dominate SERP.
Don’t Forget to Create High-Quality Content on Your Product Pages
These days, it is not actually enough to just create a short description for a single product. You also need to pay special attention to the product pages and include as many details as possible which also include hi-resolution images.
You can also add video descriptions and a 360 degrees view too. Make sure that customer reviews can be seen on the page. You want the product pages to have high-quality content to get better SERP position for your site.
Building Relationships with Link Building
Link building will always be relevant. But an obvious trend that is going on with link building is relationship building. This means that more and more outreach campaigns are searching for influencers in their niche and getting a mention of their brand than focusing on a specific keyword to link. This can happen during a vlog of an influencer in her Facebook Live screenings or during her Instagram stories.
To drive more traffic to your site, make sure to focus on your customer so that they will retain loyally, create brand awareness, and get more trustful mentions and good relationships.