Have you been considering getting a new website or even doing it yourself? Good website design should engage your visitors whilst also fulfilling on its specific intended goal. Several different factors come into play like firstly the website functionality then with that in mind comes the design with fonts, colours, the sort of images, call to actions, consistency through the pages, easy usage.
Many factors come into play to create good web design and when done right it has the ability to create trust and drive visitors to specific areas of the website and to take certain actions. Great web design takes into account the visitors experience, making it easy to use via smart functionality and great usability.
What are the Most Important Factors for London Web Design?
1. Your Websites Purpose
The first thing to an effective website is to understand the purpose. Having a crystal clear purpose on all pages will really assist a user in their journey. Define your purpose is it a brochure website? Is it to sell goods? Is it for entertainment purposes? There are many different purposes to a website, the most common are below;
1. Showcasing your expertise/services
2. Promoting and growing your name and brand
3. A lead generation tool
4. Making sales and engaging with visitors
The simplicity of a website can really make a difference to how people interact with it and how easy it is for people to use.
Finding colours that match your brand really have an effect of how people will engage with your brand. Colours can cause different feelings and responses from people and are able to help communicate very different messages. You do not want to use too many colours on a page and using colours that really compliment each other can be very effective. Specific colour combos can improve visitor engagement and make people feel happier.
The type of font that you use on your website is very important, it stands out powerfully creating the visual understanding of your brand. Fonts must be easily readable and make sure not to use more than 2 different fonts on your website, maximum
Imagery has such a key roll to play inside the communication of your website. From the general images of the website to any custom-made illustrations and all graphics are continually conveying the website brand and business image. Using high quality images is essential to creating a visitors first impression and dictates the professionalism and authenticity of the business in users minds.
3. Site Navigation
Clear and effective navigation is key to keeping visitors on your website and helping them find what they are looking for in the shortest time possible. Poor navigation is one of the most popular reasons that visitors click out of the website and go elsewhere to find what they want. Navigation should be clear and simple and very intuitive to create a good user experience for visitors.
Wireframe can be classed as a web designer brainstorming, and this gives the ability to sketch out the layout of the website, defining the elements and usability of the site. Wireframes are not really about design but how to structure the information and layouts within.
5. Grid Based Layouts
Using grids assists in creating structure to your designs and really keeping everything organised on the page. It helps you to keep the layouts clean and to align all the elements effectively. It really helps to create a clean and rigid structure to your layout, allowing you to use columns, the ability to line up different sections to create that balanced feel and a stylish and fresh website.
For a website to be fully effective it needs to incorporate good content within the design. Powerful and enrolling copy can really pull visitors in and create enough influence to turn them into customers.
7. Mobile Responsive Layouts
Creating responsive layouts with designs is now becoming essential with over 50% of people surfing the net via mobile phones or tablets. It is now important to have both separate mobile and tablet designs as well as the desktop version.
If you would like our team to really create something special for your website and make it stand out in such a busy crowded market please get in touch below. We are a team of innovative designers and developers based in London, UK that love to spend time on anything to do with web design and development.