social commerce

Social Commerce Trends You Should Know About

 

Before, advertising can only be done in a few ways, such as radio, television, newspaper ads, and billboards. Businesses who wanted to boost their sales had to release a significant amount of money just to get their services and/or products in front of people.

However, due to the constant evolution of technology, advertising has become so much easier. Social media has completely transformed the way commerce happens, that is why companies who want to raise their sales have to be creative and innovative in their social media strategies.

Every year or so, these strategies can change as social media platforms issue new upgrades and advantages. So, what can we expect for 2019?

Here are some social commerce trends you should know about:

Taking Advantage Of The Impulses

impulse buying

Impulse buying has always been strongly integrated into the shopping experience of everyday people, and marketers have long tried to tap into it. Now, this method is increasingly used in various social networks.

For instance, platforms like Facebook and Instagram allow their users to buy products without even leaving the platform!

Companies are aware that impulse buying can make a tremendous amount of revenue and they’re doing everything in their ability to make it as uncomplicated as possible for the buyer to purchase their goods without second thinking.

Let The People Take Over

user generated content

More and more businesses are acknowledging the fact that the content produced by their users can actually increase their sales.

With the explosion of photo and video applications, a lot of users are now creating content marketing that features a product or service offered by a particular brand. While some also invite their patrons to participate in creating ads and products.

Smart marketers are using these collaborations and user-created content to develop a sense of community that often leads to higher conversion rates.

Why Ratings Are Important

rating system

When a person shares a rating to any social media platform, it results in a significant rise in conversion rates. These ratings are crucial because they encourage people to purchase products and also functions as a social proof for a company.

Here’s a bit of truth, ratings can really make or break a company. Take Uber for example; they’re asking all passengers to rate their drivers, so if a driver drops below a particular score, they’ll receive corrective actions from the company.

Influence the People

social media influencers

Influencer marketing is not a new thing since a lot of companies have been paying celebrities and high-profile individuals to advertise and promote their products.

What is new, however, is the rapid increase of influencers on social media. These days, it’s not entirely difficult for a person to gain a lot of followers on any social media platform.

Marketers should pay close attention to these “influencers” and hire them to show off their services and/or products. This example of native advertising works more to people than those traditional and blatant advertisements they see on TV.

These days, merely having an account on social media while hardly sharing any update is not enough. Companies who want to gain more revenue should create a well-defined strategy that will work on these social media trends.

We hope these tips helped you realise the importance of social commerce in your business. Utilise these points wisely, and you’re on your way to success!

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Review all website functions and make sure they are working

Monthly and Performance Checklist for E-Commerce Websites

 

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Any good business knows the importance of monthly check-ups to know if all aspects are working properly. Such is also the case for your e-commerce websites. Doing your monthly checks and performing the necessary changes will play a major role in the success of your site.

Here is a checklist of things that should be considered during your monthly maintenance routine, which have been utilised also by web design London firms who oversee monthly checks on their sites.

Review all security measures in place

Review all security measures in place

Security plays a vital role in the survival of the website as well as the peace of mind of consumers.  Update all log-in passwords to ensure security against hacker access, study security monitoring reports and act on recommendations as soon as possible.

Make sure SSL certificates are in place and functioning and make security assessments for common vulnerabilities like Cross-site scripting, SQL injections, and Cross-site Request Forgeries.

Review all website functions and make sure they are working

Review all website functions and make sure they are working

Check your e-commerce websites from the user’s point of view. Make sure it is working on all platforms to confirm compatibility.

Check ordering and payment functions for functionality and time-loading speeds to see if they are up to specs. If loading a page takes more than two seconds, then make necessary adjustments.

CMS should be up to date

CMS should be up to date

Look for issues like dead pages, broken links, and non-working CTAs. These are real issues that users run into when accessing sites.

Update the site content

Websites are ranked according to their value to the user. Keeping the contents updated increases this value.

Make sure blogs and articles are updated as well as header banners. Components that promote user engagement like testimonials must be kept fresh. Links to social media must be visible with updated photos and videos.

Make sure contents are optimised with URLs and keywords to improve SEO results. Update product photos and videos if there are any to keep the site fresh even for repeat customers.

Tweak SEO for improved results

Be sure to check keywords, URLs, and descriptions and update them if necessary. Check that all imageries and contents contain URLs and title tags. Ensure all links connect to content-rich and reliable destinations and add value to the site.

And last but not least, study crawl diagnostics reports and look for crawl errors and issues with missing titles and repeating content.

Storage and backup

Be sure to have a reliable off-site storage where you can back-up data monthly. This prevents lost data and increases data security.

Tidy up for faster-loading speeds

Check that plug-in are current and delete those that are unused. Remove files in the library that are of no use and delete broken links and old content. Streamline code by using efficient practices like CSS.

Summing up

Take the time to review the analytics of your luxury web design site. Although analytics should be looked at once a week, it is also a smart move to review them on a monthly schedule to have a more in-depth understanding of which strategies are successful and which ones affect important metrics such as conversions.

A monthly detailed scrutiny of analytics will help you refine marketing strategies and site functionality to come up with better SEO results, user traffic, and conversion rates.

 

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E-commerce

Trends Disrupting E-Commerce

 

Based on an analysis conducted by RJMetrics back in 2014, over 110,000 e-commerce businesses have generated significant profit. But this analysis was done 3 years ago. Indeed, that number has exponentially gone up. The e-commerce industry, which is tied up with technology, has been predicted to see some changes that would disrupt e-commerce business standards and traditional practices.

In 2017, an average shopper spends about $1,800 annually through e-commerce businesses. Thus, if you are part of this lucrative business, then you can’t miss out on this growing source of revenue by failing to keep up with global trends.

The following are trends that will appear or are already appearing in the e-commerce industry:

The Age of Artificial Intelligence

 

  1.    The Age of Artificial Intelligence.  Artificial intelligence (A.I.) has been among the most noteworthy developments enabling the improved performance, intuitivity and functionality of e-commerce stores. A.I. allows companies to come up with strategies using metadata that allows them to understand the target audience wants and needs based on analytical trends.

A.I can be used to analyse which products most site visitors and customers prefer to view, and then you create an ad for this particular product to persuade customers to purchase it, especially those who are second-guessing.

A.I. can also be used to analyse metadata in developing demographic-specific advertising trends. For example, your business wants to sell outdoor items, so you create an ad targeting 25- to 30-year-old customers who are particularly specific with outdoor activities.

By utilising A.I. and the vast array of metadata available, you can easily custom-build your ad and product base for the particular target customer to maximise chances of making a sale and thus to profit from your e-commerce business.

Ubiquitous Chatbots

 

  1.    Ubiquitous Chatbots. A.I. isn’t the only trend that’s gaining traction in 2017. Chatbots are a thing of the future, but currently the present. These e-commerce assistant chatbots are also A.I.-run. They are programmed to offer creative ways to guide customers in mobile shopping, particularly for those who have a hard time figuring out the ins and outs of e-commerce shopping.

These assistant chatbots provide vital customer service. These services range from helping customers in finding products, helping customers to understand navigating a business, helping customers understand business policies and helping customers in completing a purchase.

Chatbots, however, must be regularly updated so that they can provide updated information to customers. They also respond to customer inquiries and conversations.

Mobile shoppers are mostly prioritised

 

  1.    Mobile shoppers are mostly prioritised. Mobile users generate more than 50% of all web traffic, and they drive approximately more than 42% of e-commerce traffic. It is still predicted that this number will exponentially expand in the years to come, especially that today’s trend is geared toward mobile devices that allow for easy and convenient web navigation.

This led e-commerce business owners to find solutions and catch up with this current trend. Yet some businesses have failed to provide mobile-friendly sites to their extensive customer base. These types of business have significantly lost a now primary source of revenue. They have also in a way discourage their buyers by not offering mobile-friendly versions of their site, especially those belonging to generation X, Y and Z, from developing a customer/brand relationship with their business.

Going mobile allows many users to shop just about anywhere, anytime as long as they have a connection. For the shop owners, by offering mobile-friendly sites, they enable accessing a greater customer base for a longer time during the day.

You can stay on top of your competition by developing e-commerce sites that have luxury web designs that take advantage of the growing trend to keep on attracting your customers.

 

Finally, make your website “device ready”

How to “Future Proof” Your Web Design

 

The Internet is an ever-evolving world. Constant change in standards, devices, and browsers, for example, need to be accepted and dealt with in order to be competitive. Web designers must be able to predict these changes and make sure that their design can withstand future changes and still be competitive.

In other words, every time technology decides to move forward, their creations don’t get left behind.  Otherwise, they will be left constantly changing their entire platform for a new one.

Here are some ways to future-proof your site’s design and make sure it will still be good in the foreseeable future.

Choose a good framework from the beginning

Choose a good framework from the beginning

The choice of framework is a vital part of creating a good website. A good framework is usually the one being used by most if not all web developers, so why not join the club?

The most popular framework is usually the industry standard, and getting on it will only yield good results. Another advantage is you will never run out of resources every time you encounter a problem. But the biggest advantage of being on the standard platform is that future changes in the industry will always be built around the current standard.

In a way, changes will not affect current designs by much and so will not require a total revamp.

Enable your website for the best platform available

A website that is platform-enabled is one that can be effortlessly changed for additional functionality using an external application programming interface (API). The platform of choice should be able to provide access points or integration points where these changes can be made. Being able to integrate new functions into your web design at any point in time guarantees the website is future proof.

Make sure to choose the right host for your website

Make sure to choose the right host for your website

Choosing the right host is another vital element to make sure your website is future proof. A good host will allow you to stage your site while doing your tests on plugins and themes. This will allow you to test out updates in real time, therefore making your site current with the times.

Pick a host that offer extra features like firewalls, built-in content delivery systems, and automatic malware scanning. But most of all, make sure the host you choose is lightning fast.

Your website should be “Option Ready” right from the beginning

Your website should be “Option Ready” right from the beginning

Having the ability to be able to change colours, themes, and some other features without having to change the whole site is not only smart but also practical. Why would you want to scrap an entire site and start from scratch when all you want is a new colour for the background or a different font on a CTA button?

All of these should be options ready to deploy at a moment’s notice without disrupting the site’s operation.

Finally, make your website “device ready”

Finally, make your website “device ready”

Users have migrated from the desktop to their mobile devices for anything Internet. With the world moving fast, nobody wants to be left behind while doing their e-mails, shopping online, or simply being on social media.

People nowadays want to do everything while on the go. The surge in new mobile gadgets coming out left and right is a testament to this. Future-proof your website by making sure they are coded to work on these mobile devices.

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content marketing strategy

How To Gauge The Effectiveness Of Your Content Marketing Strategy

 

Content marketing is one of the most effective forms of online marketing, but only when you begin gaining active participation does it begin to take on meaning. That particular participation can then tell you about the direction and quality of your strategy; it basically serves as a form of feedback.

It measures how effective your current strategy is and it’s also an indication of where it should grow. They’re particularly important for gauging the status, diagnosing, as well as the needs of your content— but only if you know where to look.

These are some of the most important things that measure the effectiveness of your content marketing strategy:

The Likes and Reactions

Though these seem to be subtle feedbacks that usually takes place on social media platforms— unless when you’re publishing on a client’s site that features a similar feature— they’re still an important indicator.

For some, these may not seem as a valued measurement of the content’s quality, but you can use it as a basis for determining how engaged or interested your audience is with one post/article versus another. If you notice certain posts getting more likes and reactions than others, further engage those type of posts.

The Comments

Comments are by far the most solid responses that can show you just how interesting or engaging your content is. Though it’s not always a perfectly dependable indicator, more comments mean your content is more intriguing to a greater number of people.

A blog post without any comments may mean that your content isn’t stimulating enough, but this also depends on the current amount of traffic your site has. On the other hand, utilize the comments to look for qualitative evaluations of your work— your readers may praise you for bringing in certain details to light.

The Number of Shares

Shares are another form of measurement on how to gauge your article’s success. People share articles when they read something unique, interesting, useful, or something that makes them feel a powerful emotion. You should aim to create contents that achieve one of these goals— after all, earning a high number of shares means greater traffic, greater visibility, and more authority for your website.

The Conversion Rate

Lastly, you should measure your content’s ability to convert readers. No matter how truly you care about helping your audience or how good your content is; at the end of the day, your content is an important tool to help your site gain more revenue.

If your articles and blog posts are drawing people in, but those people are not converting, there’s probably a hiccup in your content marketing strategy that needs to be addressed. You can always track your conversions on the back end of your site, or even establish goals in Google Analytics; however you decide to do it, take note of your most successful articles and change something if your current strategy fails to promote more conversions over time.

Ultimately, you have to remember that your readers and followers are the ones responsible for making your efforts a success— so don’t make the biggest mistake of ignoring your them.

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luxury web design London

Annoying Web Design Trends You Should Think Twice Before Using

Web design continues to evolve every year. This annual change is why we constantly encounter new trends and the latest features. However, luxury web design London firms point out that not all change is good, and sometimes adding these new features to your website causes more problems.

Here is a compilation of the latest trends in web design that might not be good for your site.

Utilizing popovers for web advertising on your site

Popovers closely resemble the old pop-up ads and only succeed in annoying users. They interrupt the search process for the user and are at best intrusive. More so with the variety that doesn’t come with a close button.

luxury web design London

Videos or music that is set to autoplay

This is even more annoying especially if they are located somewhere on the page not visible on the current screen displayed. You have to scroll all the way to where it’s at just to turn it off. Luckily, Google Chrome has a mute button on the tab of the browser that you can click to silence these audio files.

Using image carousels

Some sites choose to have the background image be stationary while everything else scrolls. In the proper setting, it can be cool and is something different. However, if it does not go well with your site, it simply becomes an annoying feature. It renders the site unattractive and difficult to navigate.  It also affects the speed of the site, and we all know how that ends.

luxury web design London

Menus that hover on the screen

These menus hover on the screen regardless of how far down the user scrolls, and they won’t go away. If a visitor opens a page on your site, this hover menu will be there to greet them. Talk about annoying.

Parallax scrolling

This is an effect where the foreground scrolls faster than the background on a site. Sites that use this feature are relatively slow, and slow sites are not popular with users and Google. This can be a deal breaker for users, and they can just leave and go to other sites. Speed is your ally when it concerns websites.

luxury web design London

Web design is a very competitive field, and there are some designers and companies who feel the need to “try some new trends and techniques.” If these effects don’t work out as expected, they have nothing to lose. On the other hand, your business won’t be as lucky. Sometimes having a “new” or “unique feature” is not always the best option. Having an attention-grabbing site with quality content that connects to your users is the ideal setup and should make your site popular with both the users and Google. Take it from luxury web design London firms, for example, who will ensure your website is in tip-top shape so you can reap the benefits in the long run.

luxury web design London

Luxury Web Design Essential: Hottest 2018 Typography Trends You Need to Try

For 2018, designers have opted to bump up the type trend and go for the bigger, bolder typography.  Typefaces are less elaborate but paired with bold colour, cut-outs, gradients, and some customisations, they produce some of the most noticeable letterings around.

The trend shows a migration away from the flatter, more traditional choices that have been popular for quite some time. Although a little more difficult to pull off, these new typefaces should be part of an overall intentional approach and not just a trendy method to dress up a project.

Let’s take a look at these typography trends now, which have become hot items especially with luxury web design London firms.

A typeface that is highlighted for emphasis

luxury web design London

A simple technique best for words that really need to be seen by the users. Using simple highlights to create a separation of lettering to the background or using underlines are just a couple of popular techniques to utilize this style trend. This method is best for shorter groups of words so as not to overpower the overall design.

Simple San Serif in bold

luxury web design London

Making a strong impression doesn’t mean fonts have to be overly ornate. Lately, the simple San Serif font in wider strokes is becoming popular especially for new websites. The reason it works is that these typefaces are highly readable, and creating a contrast between font and background is quite simple. This is one of the most effective trends in this list.

Fonts and type in colour

luxury web design London

This type of font started showing up a lot lately. Being in a class of their own, they are surprisingly more popular than primarily expected. Although there are plenty of black and white fonts in more simple styles, colour in fonts are back in style.

Luxury web design London firms, for example, are starting to combine simple typography with colour to put more emphasis on the word in colour. Bright colours draw the visual interest and are a great starting point to get messages across or brands to be noticed.

Using cut-outs and overlays

luxury web design London

Layered designs are a great way to create depth. Applying this in typography is a very nice touch. Cut-outs and overlays are text elements that rely on background images or colouration to give substance to the font’s form.

Both are really visually interesting and fun to be creative with. They are best used for large fonts and very limited number of words. Photos, textures, or videos make great backgrounds for both, but be careful not to overwhelm users by not using other design effects together with these techniques.

Try the overdone design effects

luxury web design London

Usually, designers are allergic to “overdoing” anything. With the overdone typography trend, however, simple texts that are treated with several effects working together come out to be so over the top that users have no choice but to read it. Everything from outlines, bevels, and shadows can be applied. No effect is too much. The concept is, the more effects you apply, the more users are bound to look.

Apply gradients to text

luxury web design London

Probably the most underrated design trend due to misuse. This technique has been around for a while but suffers from undue bad reputation because of mediocre application. In the hands of the correct designer, this technique yields striking results. The slight change in colouration of the lettering gives simple words a fresh and modern look. It adds just the right amount of interest in an otherwise boring single colour scheme.

Go for the fully customised look

luxury web design London

In typography, the rule is to leave the fonts alone. Typefaces are meant to be used and not altered.  Again, the current trend sees designers going against this rule and are making slight but noticeable adjustments to fonts just to make them a little bit more interesting. Some designers even go for the fully customised look and go all-out in the changes. Although this option is pricey, you can see them used in projects of bigger brands.

Overlapping lettering with other elements

luxury web design London

This nifty trend came from print design where it is more common and easily applied. Traditional layering dictates that print and other elements occupy separate space. But with current trends going the way they are, digital media is catching on, and designers are more open to allowing overlapping layers of text and other elements. The final result can be very interesting and provides a point of focus for users. Having the correct image and maintaining text readability is key.

Typography trends are evolving, and 2018 is the year where most designers feel it is just right to try out new techniques. Check out luxury web design London firms, for example. Typography may be steeped in tradition, but current trends may see those traditions altered and gone against just to prove that things can be done differently with even better results.

web design London SEO

SEO Risks: Which Is Worth Taking and Worth Avoiding

To many business owners and even a handful of web design London firms, SEO offers little or no value whatsoever to their respective websites.  While this is completely untrue on so many levels, the perception is not hard to understand.

With all the information about SEO floating around, it’s hard to see which is real and which is not.  So much so that the decision to employ SEO becomes a very difficult one.

A good SEO strategy will not yield the expected results for months. In fact, the strategy itself might not make sense to most. But when they do, the results can be staggering in terms of exposure and profitability.

Like any other business, making a decision to try some new strategies and tactics carries risks that need to be taken into account. Risks have to be considered if they are worth taking in lieu of the expected benefits or are the risks too big that they’re not even worth trying out.

These are similar questions you can ask when giving SEO a chance to improve your site. So which SEO risks are worth taking and which are not?

To put things in better perspective, not using SEO is the biggest risk you can take. With that being said, let us consider other risks involved.

web design London SEO risks to take

SEO Risks Worth Taking

  1. Creating big and small changes and testing them for effectiveness

The ultimate goal of SEO is to create profitable traffic for your site. If nobody is actually clicking to gain access to your site, then that is not going to happen. There is a number of reasons why this is happening, and finding out is not easy.

The only way is to make changes to one element at a time and compare their performance against new variations of each. Changes can be made to titles, meta descriptions, and actual content, for example.

So what makes this method a risk? Doing these changes and testing routine is a trial and error thing. During the time when the correct wording combination and layout have not been discovered yet, traffic to your site might be reduced even further.

What makes it a risk worth taking is once you find the right arrangements, you’ll be able to maximize it and concentrate on increasing traffic to your site and ultimately profit.

  1. Using high-quality backlinks

Backlinks are a very important part of SEO. They increase rankings and help establish authority, and web design London and other companies can’t get enough of them. But why take the risk of losing customers by pointing them to another site that may potentially be better than yours?

Sometimes, it’s not just about your site but being generous enough to acknowledge other sites relevant to your users. So you may be risking losing visitors to your site by pointing them to other sites but you gain Google’s trust by establishing yourself as a reference to other reliable sites. This works wonders in increasing your rank in Google’s eyes.

  1. Improving your site’s URL structure

Homepage URLs should be brief and if possible contain the company name. Something like this should do the trick: www.mycompany.com. It’s short enough and easily recalled. But succeeding pages should contain unique keywords and be more explicit as to the page contents. However even then, if URLs are too long and descriptive, their display will be in danger of being truncated by the search engine past a certain cut off point and replaced with a (….).  This is the time to change some of your URLs by revamping the site’s structure.

The actual risk involved here is that changes of this sort will affect traffic to the site and rankings. Dips in both traffic and rankings are not uncommon during these situations. But on the upside, if done properly, you will end up with a streamlined structure that is very attractive to both search engines and web users.

  1. Revamp your website

Every now and then, there will be a need to redo your site from the ground up. This may be a necessary move since the site is old and needing a facelift or just part of routinary changes.  Either way, redesigns like these can be risky and costly. You may see a dip in your rankings as Google tries to re-assess your site post-change.

Loyal customers may find themselves lost in the new design and move to other sites. But more often than not, Google understands these changes, and their necessity and rankings should bounce right back. Even old users will eventually get used to the new look. The other benefit of a complete revamp is gaining new clients because of the new improved image.

  1. Acquire Past Due or Open Domains

Sometimes, site owners for whatever reason fail to renew their domain subscription. This renders their domain available to other site owners to acquire and use. Buying domains with a track record and redirecting then to your site can be a good source of necessary backlinks.  There are serious risks involved with this method though, and you should only use this if you absolutely know what you are doing.

Make sure the expired domain you are going to use is related to the business you are in. Because if that domain has existing users, they will be redirected to your site every time they try to access it. Imagine their frustration if they end up on a site totally unrelated to one they are trying to access. The backlash to this technique could be detrimental to your rankings and to your popularity as well. This is a very cheap technique that can drive serious traffic to your site if you can pull it off.

SEO Risks You Should Avoid

web design London SEO risks to avoid

  1. Using or creating doorway pages

Doorway pages are simple web pages designed to redirect users to a different page than what they intend to go to. It is best to avoid using these because Google doesn’t particularly like them. And knowing how Google feels about these pages, it is best to avoid them altogether.  The risks are simply not worth it, and even web design London firms recognise this risk.

  1. Not allowing neutral backlinks to your site

We know that good backlinks help boost rankings, while bad backlinks have the opposite effect. But what about the neutral ones, those that neither boost nor hurt your site?

Neutral backlinks may not offer any advantage or disadvantage to your site, but they can still drive potentially good traffic to you. Plus, in Google’s eyes, your site will look good for allowing quality backlinks access to your site. This is a sure-fire way of avoiding the stiff penalties that Google imposes on sites that host low-quality backlinks.

  1. Deleting or combining entire pages or contents

What may seem to be a mundane action, deleting entire pages or contents from your site due to say, discontinued products and the like, can be harmful to your site’s metrics. Once these pages are deleted, everything associated with them like keywords and URLs is also deleted.  If these pages were ranking before, all those rankings will also disappear. Not a good idea.

Instead of deleting these pages entirely and risk losing those rankings, leave them there and just place messages or links for customers or clients that will redirect them to similar pages with relevant products or services. Similarly, if two pages are to be merged as one, be sure to put 301 redirects on the old URL to ensure all the link traffic and ranking are not lost.

  1. Use of exact match keywords in the anchor text

This was the logical way to boost traffic to your site in the past. But this method was abused to the point of being absurd that Google decided to put a stop to the practice. Now, any sign of overdoing this method carries a stiff penalty from Google, so it is best to just avoid this one. Look for more organic ways to link to your site and develop a good backlink profile.

  1. Making small changes too many times and too often to a site

Once in a while, it is good to update the contents of your site or even change the looks.  This is actually good practice in Google’s eyes. However, too many of these small changes and too often can hurt your site’s performance rather than boost it.

These minute changes will not go unnoticed by Google and even website visitors. This is prone to raising a red flag for Google who may end up penalizing the site for being suspicious because of the constant changes. Even users will eventually notice the changes and may find the site harder to navigate or losing value to them.

web design London SEO risks

In Conclusion

If there is anything that can be gleaned from all of the risks involved in SEO, it is the fact that SEO remains to be vital for website success. Risks are there whether you like it or not, but some risks are simply worth taking because the gains are far greater if they succeed. Web design London firms can help you gauge which risks are worth to tackle and which ones you should completely forget.

web design SEO

5 Web Design Tips with SEO in Mind

Search Engine Optimization or SEO has a very big impact on the success of a website. SEO is responsible for making websites highly searchable to users. This searchability, in turn, creates traffic to a website and ultimately business.

Here are five tips to keep in mind when creating a kick-ass web design with SEO in consideration.

Strategize keyword placement

web design SEO

Keywords are the lifeblood of SEO. But just placing them all over the place without careful planning can have a detrimental effect. Today’s search engine ranking algorithms put more value in the user experience and reward sites accordingly.

Sites that are deemed rich in content that is user relevant are given higher search engine rankings as opposed to low-quality content sites. In fact, overuse of keywords can even lead to penalizations. Place keywords strategically in titles, meta tags, photo and video titles, headers and footers, and product descriptions, for example.

Keywords should offer value and not appear haphazardly placed. Plan keyword placement ahead of time so that it doesn’t appear out of place, and it feels organic to the site. This will make more sense to the user and to site rankings as well.

Find out which keywords are currently trending and which ones are usable for your site objectives.

Create site-maps that are crawl-friendly

Improve SEO using a strategic site map that will promote web-crawling. Prompt web-crawling of all site pages and establish priority pages for crawling by using site maps to deliver URL lists. Promoting web-crawling pays long-term dividends in terms of search engine ranking.

Optimize site loading speed

web design SEO

Slow loading speeds cause users to just pack up and leave despite the elaborate web design you made, and this puts a negative outcome on SEO.  Set up your sites in such a way that it utilizes tools and processes that greatly improve loading speeds.

To do this, you need to lessen factors affecting loading speeds on the server side like unnecessary plug-ins. Avoid redirects if possible, and make use of compression. Remove unnecessary characters from your code to streamline and make it more efficient. These are major factors that affect a site’s loading speed.

Create a social site presence

web design SEO

Search engine ranking puts a premium on website users’ experience. This engagement is recognized by web crawlers and is counted towards a higher search engine ranking. Design your sites to have social sharing buttons, stunning visuals, and anything else that will make social sharing easy. Sharing works wonders in boosting SEO by increasing overall user engagement and also driving subsequent traffic back to the site.

Choose your links properly

web design SEO

Choosing your links carefully goes a long way in positive SEO results. Utilizing a lot of broken links, outbound links, and questionable links put its toll on SEO outcomes.

Provide content-rich links that users can actually use to further improve on user experience and being careful not to overdo it. Bad links and overuse of unnecessary links on your web design only result in search engine penalties and in worst-case scenario negative impression on user experience.