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It is not just your site that you need to focus on, in the world of competition, you will also need to analyse your competitor. However, competitor analysis can be a daunting task, which makes most website owners just put this at the back of their list. Still, this task is very important especially if […]

Most e-commerce stores these days use SEO to promote their brand. However, there are still a lot of argument to whether SEO can really be beneficial in the promotion and ranking of your site. To fully understand the potential of SEO and if it is really right for your business, let me discuss with you […]

In the last decade, Search Engine Optimization (SEO) has become vital to the digital marketing strategy for small entrepreneurs, start-up companies, and large companies. The way SEO affects the marketability of companies and individuals has changed and people have been confused at the algorithm changes. The key word in SEO is not just user experience […]

A good website must have valuable content that offers your audience the best possible experience. Content must be original and useful. When your target audience finds your content inspiring or informative, there’s a chance that they will return to your website or share your content with other people. Your original content is what attracts people […]

Content Marketing can be difficult because of the need to continuously create original ideas and content. To keep generating quality content, you must ensure that your work values originality and high levels of user engagement. This gets even harder with search algorithm changes that transformed the way quality signals are viewed. Technicalities aside, content marketers […]

Although everyone’s visual preferences are different, there are a number of universal principles that symbolizes successful websites. As the website develops, people come to your site with greater expectations. Not being able to satisfy those certain anticipations can radically decrease the efficiency of your website. 1. Excellent Content People go to your website to view […]

Have you ever questioned where your guests look first once they enter your web page? Two brilliant researchers at Missouri University of Science and Technology established the answer to this concern by means of eye-tracking software. In line with the outcome of their study, it takes about 2.6 seconds from the moment a web page […]

Deciding on a domain name may seem simple, but there are quite a few significant factors that should be deliberated, and most of them are not obvious. A domain name is an initial step towards beginning your online business. Don’t be deceived into thinking that it’s a simple event listing your company name with “.co.uk” […]

  A brilliant website designer combines various disciplines to guarantee that each key aspect of every single website built is accommodated properly. These aspects include; the time it takes to load in a browser, the look of the site, adherence to web standards, visitor tracking, usability, functionality and accessibility to name a few. MLA Web […]

  Are you aware that research estimates 30,000 websites are now hacked a day, that is nearly 1,000,000 sites a month, that is an absolutely staggering number of websites. It is inevitable that if you have a website that you will get hacked at some stage and it is absolutely essential that you have a […]