social commerce

Social Commerce Trends You Should Know About

 

Before, advertising can only be done in a few ways, such as radio, television, newspaper ads, and billboards. Businesses who wanted to boost their sales had to release a significant amount of money just to get their services and/or products in front of people.

However, due to the constant evolution of technology, advertising has become so much easier. Social media has completely transformed the way commerce happens, that is why companies who want to raise their sales have to be creative and innovative in their social media strategies.

Every year or so, these strategies can change as social media platforms issue new upgrades and advantages. So, what can we expect for 2019?

Here are some social commerce trends you should know about:

Taking Advantage Of The Impulses

impulse buying

Impulse buying has always been strongly integrated into the shopping experience of everyday people, and marketers have long tried to tap into it. Now, this method is increasingly used in various social networks.

For instance, platforms like Facebook and Instagram allow their users to buy products without even leaving the platform!

Companies are aware that impulse buying can make a tremendous amount of revenue and they’re doing everything in their ability to make it as uncomplicated as possible for the buyer to purchase their goods without second thinking.

Let The People Take Over

user generated content

More and more businesses are acknowledging the fact that the content produced by their users can actually increase their sales.

With the explosion of photo and video applications, a lot of users are now creating content marketing that features a product or service offered by a particular brand. While some also invite their patrons to participate in creating ads and products.

Smart marketers are using these collaborations and user-created content to develop a sense of community that often leads to higher conversion rates.

Why Ratings Are Important

rating system

When a person shares a rating to any social media platform, it results in a significant rise in conversion rates. These ratings are crucial because they encourage people to purchase products and also functions as a social proof for a company.

Here’s a bit of truth, ratings can really make or break a company. Take Uber for example; they’re asking all passengers to rate their drivers, so if a driver drops below a particular score, they’ll receive corrective actions from the company.

Influence the People

social media influencers

Influencer marketing is not a new thing since a lot of companies have been paying celebrities and high-profile individuals to advertise and promote their products.

What is new, however, is the rapid increase of influencers on social media. These days, it’s not entirely difficult for a person to gain a lot of followers on any social media platform.

Marketers should pay close attention to these “influencers” and hire them to show off their services and/or products. This example of native advertising works more to people than those traditional and blatant advertisements they see on TV.

These days, merely having an account on social media while hardly sharing any update is not enough. Companies who want to gain more revenue should create a well-defined strategy that will work on these social media trends.

We hope these tips helped you realise the importance of social commerce in your business. Utilise these points wisely, and you’re on your way to success!

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content marketing strategy

How To Gauge The Effectiveness Of Your Content Marketing Strategy

 

Content marketing is one of the most effective forms of online marketing, but only when you begin gaining active participation does it begin to take on meaning. That particular participation can then tell you about the direction and quality of your strategy; it basically serves as a form of feedback.

It measures how effective your current strategy is and it’s also an indication of where it should grow. They’re particularly important for gauging the status, diagnosing, as well as the needs of your content— but only if you know where to look.

These are some of the most important things that measure the effectiveness of your content marketing strategy:

The Likes and Reactions

Though these seem to be subtle feedbacks that usually takes place on social media platforms— unless when you’re publishing on a client’s site that features a similar feature— they’re still an important indicator.

For some, these may not seem as a valued measurement of the content’s quality, but you can use it as a basis for determining how engaged or interested your audience is with one post/article versus another. If you notice certain posts getting more likes and reactions than others, further engage those type of posts.

The Comments

Comments are by far the most solid responses that can show you just how interesting or engaging your content is. Though it’s not always a perfectly dependable indicator, more comments mean your content is more intriguing to a greater number of people.

A blog post without any comments may mean that your content isn’t stimulating enough, but this also depends on the current amount of traffic your site has. On the other hand, utilize the comments to look for qualitative evaluations of your work— your readers may praise you for bringing in certain details to light.

The Number of Shares

Shares are another form of measurement on how to gauge your article’s success. People share articles when they read something unique, interesting, useful, or something that makes them feel a powerful emotion. You should aim to create contents that achieve one of these goals— after all, earning a high number of shares means greater traffic, greater visibility, and more authority for your website.

The Conversion Rate

Lastly, you should measure your content’s ability to convert readers. No matter how truly you care about helping your audience or how good your content is; at the end of the day, your content is an important tool to help your site gain more revenue.

If your articles and blog posts are drawing people in, but those people are not converting, there’s probably a hiccup in your content marketing strategy that needs to be addressed. You can always track your conversions on the back end of your site, or even establish goals in Google Analytics; however you decide to do it, take note of your most successful articles and change something if your current strategy fails to promote more conversions over time.

Ultimately, you have to remember that your readers and followers are the ones responsible for making your efforts a success— so don’t make the biggest mistake of ignoring your them.

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blogging SEO mistakes

Most Common SEO Mistakes Blogs Make

 The last two decades saw the significant evolution of the digital marketing landscape. Between the surge of misinformation floating around the digital marketing world and Google’s continuously changing algorithm, it’s easy to be derailed from the basic optimisation practices that should be employed in SEO and content strategy.

With the regular technological shift in search and every new algorithm update, we end up obsessing SEO’s impact in this new paradigm, and we end up shifting our focus to reflect this.

However, no matter how much a medium may change, its core principles remain the same. So, it’s best to always get back to basics when developing a stronger SEO strategy.

Below are the most common blogging mistakes that you might be making right now.

Ineffective Page Copy

SEO blogging mistakes

Never sacrifice your site’s credibility and authority with poor page copy.

The digital marketing world often says emphasises write for your readers, not for the search engines. Make sure your content is light, without showing off knowledge or using excessive jargon.

Keep in mind that you need to write at an 8th-grade level.

May fail to understand is that content isn’t about publishing. Rather, it should be creating awareness around consumer needs. So your content should contain actionable tips, hence providing value.

You need to consistently establish your brand and create your voice as the author, thereby establishing your authority in the chosen niche.

Here’s what you need to do: Go over your blog. Then ask yourself—What does the reader experience when he or she comes across your page?

You have to factor in the average attention of each reader is approximately 8 seconds. With that in mind, you need to optimise your meta tags and header structure.

Why?

To encourage easy scanning and clearly communicate your purpose to your reader.

Then pique the reader’s interest by leveraging a powerful headline. Your strong introductory paragraph should nurture this interest. Allow for mental break in between long paragraphs by using images, animated GIFs or videos, and make sure there’s a clear transition in between phrases.

By doing this, you’re increasing the reader’s average user dwell time.

Insert the images every 400 words or so, breaking the information overload provided by massive chunks of content. Also, take advantage of the white space as this will help make your content visually appealing.

Finally, there’s the crucial part—EDITING. The rule of thumb should be 2/3 of writing should be dedicated to editing and reworking. Tools like Grammarly and Hemingway App helps make writing concise, clean, bold and clear.

Unoptimised Videos and Images

SEO

You have to admit this—many bloggers ignore optimising their images and videos when in fact these are the most common mistakes deteriorating SEO performance.

Remember this: All images used for your blog or website should be formatted as .jpg while all vector images should be formatted as .png.

Image alt text should also be optimised for it to rank in the targeted keyword image search since this will be displayed when a browser fails to display an image and tells content to search engines.

When you optimised your video files, make sure to host all video files in one single folder. Then create a video site map so search engines can index your videos. The meta description should also be optimised with targeted keywords.

Inconsistent Internal Links

SEO

One of the most overlooked aspects of SEO optimisation is perhaps internal linking. So why is this so important?

There are a number of ways proper and effective internal linking can help your website achieve SOE nirvana:

  • Distributing authority throughout your site
  • Defining site architecture
  • Showing search engines your site’s most important pages
  • Establishing user-friendly pathways for users across your site for easy navigation
  • Indexing linked-to web pages using the keywords that you use in the hyperlink anchor text
  • Distributing crawl rate by opening deep-linked web pages

You can amplify the magic of backlinks through strategic internal linking. Ideally, you would need at least 3 to 5 internal link per blog and a navigation menu or a drop-down menu on your homepage to provide deep links to web pages that are inaccessible.

It doesn’t mean that you posted a content on your blog Google and other search engines can automatically access it.

You have to conduct a thorough internal linking audit and note down which web pages have the most authority. Then insert internal links on the high-authority web pages linking them to other high-value internal pages, evenly distributing authority in your domain.

Summary

It’s never too late. Know that the SEO content strategy is, in the right way, imperfect. So there’s always an opportunity to refine and improve whatever strategy you have used previously.

 

content marketing

How SEO and Content Marketing Affects Your Business

 

As the age of digital marketing industry grows, content marketing and search engine optimization are becoming more and more interconnected.

It’s no secret that these two complements each other well. SEO helps users discover information and connect with your brand, while content marketing guarantees that you provide engaging and relevant information that is tailored to draw in conversion.

Just as content marketing alone is not enough to guarantee results and performance, SEO is also not enough to guarantee content quality and relevance— but when used together, the success rate will definitely increase.

Search Engine Optimization

Despite the advancement of today’s search engine algorithms, they still don’t process information in the same way that people do. That’s why you have to make it easier for various search engines to recognize every piece of content that you publish on your site.

Additionally, content marketers must learn and follow the best practices of SEO, in order to avoid causing duplicate content and other technical errors. These are just some of the many issues that can gravely impact content performance, driving down conversions, site traffic, and revenue.

Content Marketing London

Content Marketing

Nowadays, customers are taking charge and they hold more power than ever before. To meet the customer’s standard and demand, it’s up to brands to be noticeable and persuasive enough.

Quality content is the key to building these important relationships. Essentially, it should be your goal to let your content invoke emotions and inspire readers to think deeply. As much as people like to think that their choices are solely based on concrete facts and logic, emotions are still a big part of their decision-making. That is why creating stories that resonate with your target audience is vital to content engagement.

Here are some important tips that most website creators, SEO, and web designers recommend:

I. Make use of your SEO data.

Analyse how your customers engage with your content and identify what generates involvement and good results. You must also modify and optimize your content along the way. If necessary changes must be made in order to boost your conversion, then definitely go for it.

Content Marketing London

 

II. Think about your customers.

Think about how your customers (as well as potential customers) engage with various types of content. Understand conversion as customers move between various devices (tablets, smartphones, and desktops), and structure your content accordingly.

III. Ongoing customer analysis.

Trends come and go, so knowing what your customers are currently interested in is very essential. Observe and gather insights to keep up with the ever growing trends.

IV. Set concrete and realistic goals.

Having something to look forward to is vital; whether it’s to drive rankings, organic search traffic, conversions, social engagement, or even revenue.

SEO is important to maximizing the usefulness of your content. It should be your goal to let the right audience find various content that is relevant to them, and for that specific content to drive conversion and business results.

Combining content marketing and search engine optimization into one function produces quality content. Lastly, continually develop and adjust your tactics, because what works today might not work next year— or even next month. It’s up to you to make it all happen.
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Content Marketing

Important Tips On Producing Quality Content

 

We all know that having an amazing content is very important when you want to succeed in today’s digital marketing— particularly when it comes to search engine optimization (SEO). However, the problem for most people is finding enough time to actually create them.

Most of you are probably busy running your business that producing quality content might be hard to do. Don’t worry though; here are some techniques to help you become efficient at producing tons of great quality content. Aside from that, these things will also aid in generating organic search traffic for your site.

Planning Ahead of Time

If you want to seamlessly produce a ton of quality content, then you’ll need to plan it out. Sorry to say but, not all people can work better under pressure. So here’s what you should do:

I. Start by identifying your strategic goals
II. Find out the best methods to achieve those goals
III. Plan and schedule your content for the next 6 to 12 months

Now, some people might think that this kind of technique could muffle their creativity— but as a matter of fact, it allows you get into a new flow state which helps you come up with even more ideas. Also, if you ever come up with new creative ideas along the way, you can easily insert those into your current work-flow or save it for later use.

Most web designers use this particular technique, so they would have enough time to organize everything without having to do them by the last minute. Remember, having an organized system is important when building your brand.

Content Marketing

The Phases Of Content Production

Speaking of new flow state, you can utilize the same principle when producing your content. A lot of website owners have the tendency to edit while writing, but that’s an awfully ineffective way to produce content. It would be better to divide it into three phases:

1. Outlining
2. Producing
3. Editing

Outlining

Many writers find it easier to compose when they first create an outline. Those rough concept floating around in your head can then be turned into an organized document before you begin to write. This technique helps keep your thoughts on track and it also decreases the energy and time needed for a single post.

Producing

After which, you can now begin expounding the concepts you thought about earlier— but resist the urge to edit as you go. Disregard all typos and even those poorly structured sentences for now; you can deal with them later. Once you’ve completed the body, go back and write the intro and the conclusion. Writing these at the very end means they will be more cohesive and will go on more smoothly.

Content marketing

Editing

At last, it is now time to edit your post. Ideally, you should be doing this part after taking a quick break. Allowing enough time before editing actually clears out your mind from the things you just wrote down. By doing so, you can easily point out the grammatical errors and typos.

Collaboration Is Important

This method can be applied to all types of content, and it also helps cut down your workload. It also acts as an exposure for your collaborators, so it’s really a win-win situation. Here are some examples of collaborative content:

a) quotes
b) interviews
c) point/counterpoint

Don’t forget to include linking your collaborators’ social profiles, as well as their respective websites. Do this properly and your collaborators will likely be eager to work with you again and share your content with their own set of audience. Again, a win-win situation.

content marketing

Re-purpose Your Content

That popular blog post you wrote from before doesn’t have to stay that way— you can always re-purpose it into a podcast or a video, or even rewrite it as a guest post on other websites. The key here is to make it unique every time and customize it to appeal the audience of the publication or the site where it will be appearing.

Producing quality content is hard enough, but creating tons of quality content on a regular basis can be consuming and overwhelming for most marketers. Try out these helpful tips to accomplish your content creation goals for this year!
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marketing strategies

Increasing Your Website Traffic For Free

 

Are you still struggling to increase your website traffic, even if you already tried every possible method there is? Does it seem like no matter what you do, the numbers just won’t budge and it doesn’t produce enough money?

Well, I have good news for you-you really don’t need to be an expert at SEO or copywriting in order to increase your website traffic. You don’t even have to spend lots of money because can do it for free! All you need is a proven and tested system that you can utilize on your website right now.

Here’s how it looks like:

First: Optimizing your content

This is the basis of the system. If you truly want to increase website traffic, then first you need to make sure that your content is well-optimized. Otherwise, the traffic will only increase in a short period of time. Remember, consistency is very important.

Second: Crushing the social media

Once your website is well prepared and ready for more traffic, you must now initiate driving traffic into it. You’ll soon learn how to implement this part as we continue the discussion.

Third: Familiarizing content outreach

Social media is only a glimpse of the bigger picture. You must also drive your content in front of new target audiences in order to draw in more traffic.

Now that you’re done with the overview, let’s jump right in and learn the rest of the techniques!

optimize content

 

OPTIMIZING YOUR CONTENT

I. Take note of your current statistics:

Before you even begin growing your website traffic, you first need to know your current traffic statistics because that is your baseline data. From there, you can start to see how your efforts are driving your traffic growth. Be sure to set up a tracking code in Google Analytics for this one. If you don’t have it yet, better do it now. Here are some of the essential metrics you should take note of:

  • Exit pages
  • Pageviews
  • Bounce rate
  • Pages per visit
  • Unique visitors
  • Average time on site
  • Traffic sources (search, direct, and referral)

II. Often check your website traffic:

When testing new strategies, of course, you need to know how they’re performing. That’s why you have to check your website traffic more often– at least a few times a week. By doing so, you’ll be able to determine what’s working and what’s not.

III. Creating a newer and better strategy in content marketing:

Here’s where a lot of businesses fall off the tracks. You can try out all methods to boost your SEO, but without a solid strategy in content marketing, you’re just wasting your time. So the question is, how do you make it better? Let’s first talk about the types of content that should be incorporated into your strategy:

  • Blogs
  • Videos
  • eBooks
  • Podcasts
  • Infographics

A good content marketing strategy should have a mix of all these types of content. As for your actual strategy, it should include (but not limited to) the following elements:

a) Frequent posting
b) Amplify the scope of your content
c) How would you set your content apart from the competition
d) Determine the primary goal of your content (generate leads, increase traffic)
e) Define your audience (Who are they? How can you help them through your content?)

IV. Compelling blog titles:

A compelling title is what sells your content. If you want your content to be read and to rank in search engines – then opt for great blog titles. There are two main things you must optimize for your blog titles: Search traffic and Social traffic.

To do so, your headlines should have the right length, the right keywords, and compelling enough for social media users to click on them. Here are some tips for writing better headlines:

  • Ask a question
  • Create curiosity
  • Use power words
  • Make it as clear as possible
  • Occasional use of alliteration
  • Use list posts (“10 Ways On How To”)

content writing

 

V. Writing better content:

A great content marketing strategy with catchy blog titles won’t do enough if you don’t have compelling content. So how do you make it even better?

a) People have low attention spans so you better hook them in from the beginning. If you don’t have a compelling start on your blog posts, then chances are people will just click exit in a matter of seconds.

b) Use shorter paragraphs. Avoid huge blocks of text and long paragraphs. Try to keep your paragraphs under 5-6 lines.

c) Tell more stories. Stories drive us to take action and connect with us emotionally. Adding in stories into your content is always a good idea.

VI. Making use of eye-catching (and high quality!) photos:

Is a picture really worth a thousand words? Of course, it does. High quality and attention-getting photos can do wonders for your traffic. They make your posts more visually appealing, and in return, the readers would want to share your article or blog post on their social media accounts. When you combine a catchy blog title with a strong image, you give it the best opportunity to generate more clicks and traffic.

VII. Why internal linking is very important:

Internal linking refers to adding links from one page on your website to another page on your website, or from one recent blog post to some of your older blog posts. Most websites don’t use this technique quite enough.

Why bother with it anyway? Internal links are useful because they help your readers navigate through your website without having to manually search each blog post or article. It also improves the search rank of the pages you link to.

How to do it right:
a) Creating more quality content. The more content you have, the more post you can link to. It’s that simple.

b) Utilize appropriate anchor text. If you want to internally link one blog post to another, you can write a sentence in one blog that has a similar sound to another blog post.

c) Only link to relevant posts. You shouldn’t link just for the sake of building links. Remember to link to posts that will add to your readers’ interest and experience. By doing so, the next time your audience will read a post on your blog, they are more compelled to click the links because they know that those are relevant.

d) Do not overdo it. Anything more than 5-10 internal links in a 1,000-word article or blog post is just an overkill. Be sure to limit your links.

auditing content

 

VIII. Auditing all your content:

Should you delete a bunch of your content, and yet still double your website traffic? Yes, you definitely should.

You have to understand the fact that when you’ve had a website for several years, you can start bumping into certain problems like irrelevant and redundant content that no longer meets your brand’s message or objectives. By performing a content audit, you can easily solve these issues.

Additionally, a content audit can greatly improve your SEO ranking. Let’s face it; quality content is the new SEO. After all, Google wants the best quality experience for the users and by completing a content audit, you indicate that you’re seeking to produce the highest quality experience for your audience as well.

But before we get into it, here are the things you need to do first. Go through all the archive of your content and put them into a spreadsheet. Yes, every post and every page. Next, categorize each one according to these categories:

a) Keep. Good content that should stay on your site.
b) Update. The post is on-brand but it needs a little updating.
c) Combine. Short posts on a related topic that can be combined into one.
d) Delete. Posts to remove because they’re off-brand or irrelevant.

After that, use the following steps to conduct the content audit:

First: Update and enhance the content in the “Improve” and “Keep” categories. Consider building lead magnets for higher traffic articles. You can apply these criteria when examining your content:

– Is it easy to read?
– Is the formatting on point?
– Are the photos SEO-friendly?
– Are the affiliate links accurate?
– Is the writing quality up to par?
– Are there a sufficient number of internal links?
– Is the title optimized for both social media and search engines?
– For posts that you updated and combined, be sure to remove any older comments that are no longer applicable, so as not to mislead the readers.

Second: Combine the shorter, similar blog posts into a lengthy but quality content. You’ll be surprised to know that you probably have several groups of related posts to merge.

Third: Remove all the content from the “Delete” category. You need to eliminate any content that you no longer see fit for your site.

Auditing all your content may not be an easy process, but if you put in the work and truly invest your time into it, you can see some exceptional results with your traffic numbers. That’s why we highly suggest giving it a shot.

social media

 

CRUSHING THE SOCIAL MEDIA

How to properly share your content: In terms of how to get traffic to your website, social media is the next big key. Here are some helpful tips on how you can get the most shares, engagement, and traffic:

I. Optimizing each platform

Social media posts look differently on different platforms. That’s why optimizing your posts for each of them is very important. For instance, in Facebook, a great post should include the following:

– High-quality photo
– Quality description
– Compelling link description underneath the photo

II. Come up with a sharing schedule

How often should you share your content on social media? Having a functional sharing schedule is vital at this stage. This keeps you organized so won’t be under-sharing or over-sharing your content. Keep in mind that not all of your content must be shared in all of your platforms. You need to choose carefully and think which is relevant enough to be shared and posted.

III. Add sharing buttons to your website

Proper sharing of your content is important – but an added bonus is if you can get your audience to share it straight from your website. To do that, simply integrate some easy social sharing buttons.

IV. Please don’t be a spammer

If one of your posts does not seem to draw in attention the first time you share it, then don’t try to keep reposting it the same way. This is a spammy action and it will eventually drive your audience away if you keep doing it. Rather than doing so, be sure to aim for a solid mix of social media content—share videos, blog posts, and various content from other influencers that could add interest and value to your readers.

V. Learn to post during peak hours

There’s a method on how to effectively gain more audience and more traffic to your site. How? By having a posting schedule that meets the peak hours. Here are some of the best times to post on various social media platforms:

Facebook: The best time to post: between 1-3 PM; The best days to post: Thursday and Friday
Instagram: The best time to post: 2 AM; The best days to post: Wednesday
Twitter: The best time to post: 12 PM, 5-6 PM; The best days to post: Wednesday and Thursday
LinkedIn: The best time to post: 12 PM; The best days to post: Tuesday, Wednesday, Thursday

content outreach strategy

 

FAMILIARIZING CONTENT OUTREACH

I. Use Republishing to Get Featured on Large Websites:

So your website and social media are now optimized, but you still need to do the final step: get your content in front of new audiences. One way to do that is to get your content re-published on high-ranking websites and large publications.

This method is ideal because you won’t have to spend many hours writing new guest posts every month, and you can also get some proper linking from high ranking sites. But first, here are some things you need to remember:

a) Review and follow the publishing guidelines of the site
b) Aim to include 3 to 4 backlinks to your blog posts
c) Be sure to change the titles so Google won’t get confused when ranking them

With this, you can easily get more posts a month without having to do extra work on your part. Most importantly, these can bring you a ton of website traffic.

II. Getting more guest posts:

While having your content republished is easier, you should still write 2 to 3 guest posts a month (or more). Guest posting greatly improves your SEO rank, and it also introduces your content to more audiences.

RECAP:

If you take enough action and utilize these proven techniques, then you’ll surely gain more traffic to your website. Let’s recap the three main steps you need to do:

a) Optimizing your content
b) Crushing the social media
c) Familiarizing content outreach

All of these things might sound overwhelming at first, but once you start doing it you’ll soon realize that your website traffic is getting better and better. That’s how most website owners do it—and how you should do it too! Try these methods now and see for yourself.
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Negative Seo Attack

Understanding Negative SEO Attack and How to Prevent It From Happening

 

The Internet has become really overcrowded, congested, and highly competitive over the past few years. Nowadays, when you search for a specific topic or product online, you’re going to get a whole lot of search results in an instant. Not just hundreds but over thousands of them—maybe even hundreds of thousands!

With that being said, nobody would click through each one of those sites. Most people would only click on the first few results that are listed and then adjust or modify their search if they don’t see what they’re looking for.

This is where search engine optimization (SEO) comes to play. SEO is a collection of techniques and methods to fully optimize a website with the sole purpose of getting it to the top of the search result rankings for specific terms or keywords. But then again, where one thing serves to positively impact the rankings, there are those who will find ways and invest a ridiculous amount of time to utilize SEO for the opposite outcome.

While top search engines, like Google, have learned to identify a lot of these issues, a lot of questionable and shady companies still feel like they would rather try to tear other websites down instead of just focusing on their own growth.

It is important to note that when you get hit by these types of negative “SEO attacks,” it can sometimes be difficult to bounce back—but certainly not impossible. Before we dig deeper, let’s first start with the basics so that you can accurately recognize what these tactics are, how you can prevent them from happening, and what to do if you ever encounter these issues.

how SEO works

 

Understanding How SEO Works

Search engine optimization is a collection of useful methods that cater to both user experience and Google’s algorithm. The ranking factors that work into Google algorithm have different weights and value, and the algorithm continually shifts.

If you present relevant information on your site for your readers and online visitors, design a user-friendly experience, and fulfil all the distinguished algorithm factors, then your website has a great chance of climbing up on the search results list for your brand’s targeted keywords. This kind of SEO is usually called “white hat SEO”, but you can just think of it as the ethical and established method to boost your site’s audience and traffic.

Nevertheless, depending on the industry you’re into, the competition for rankings can be quite intense.

To be able to get to the top or gain the upper hand in this highly competitive field, some companies have tried to manipulate the system by using dirty SEO tactics. These corrupt SEO practices usually referred to as “black hat SEO”, are not tolerated by Google so they penalize these online companies when caught. However, there are always those who are willing to take the risk just so they could drag other companies down.

Learn About Negative SEO

Google has grown faster in intercepting webmasters who use unethical SEO methods and has executed firmer punishments for the offenders (banning of websites, lowering the ranks, and many more). Still, some companies who are too desperate to increase their search rankings have found ways to hack into the websites of their competitors and perform some damaging procedures on those sites.

Some don’t even have to go that far. Now, there are loads of tactics that they can perform to make it appear as if your website is just acting up and doing some questionable things on its own, whether it’s scouring and posting your content, creating problems with your local profile, or building thousands of links from dubious sites.

The ultimate goal of negative SEO is to reduce the rankings of rival websites. They believe that this will consequently raise their own rankings once the competition is out of the way.

black hat SEO

 

How To Know If Your Website Has Been Attacked

More often than not, negative SEO attacks come in the form of fake reviews, spammy links, or an outright website hack.

There are obvious signs that your website has been hit by negative SEO. Look into the analytics of your website; if you start noticing sharp decreases or increases in bounce rate and website traffic, these are usually red flags and it may suggest that something is going on. Moreover, try to detect any coding and formatting issues during the routine maintenance of your website as it may be an indication that your site has been hacked.

There are various ways that this can be attempted. The most frequent example of negative SEO that gets addressed is link-based negative SEO, but there are several other approaches that corrupt people can apply to try to decrease your rankings. Here are some of the most common type of links that you will usually see when someone is trying to hit you with negative links:

  • Links from foreign forums
  • Huge number of links from total nonsense blog entries
  • Loads of keyword-anchored links from various sources
  • An influx of bad links from websites such as payday loan sites, gambling sites, porn sites, and a whole lot more.
  • A large number of links from sites with TLDs of .cz, .ru, .pl, .cn, .ro, .biz, .bg, .com.br, .com.ar, and .info. Not all of these links are going to be harmful, but if you are suddenly noticing an influx of links from these kinds of sites, it could be a sign of an attack.

Things You Can Do If Your Website Has Been Hit By Negative SEO

If you believe that your website has been hit with negative SEO, there are some actions you can execute in order to avert further damages that could sometimes be irreversible.

It is crucial that you take prompt efforts to fix these problems and inform Google of the negative SEO attack. Take note that when you are upfront and direct with Google about these issues, it implies that you’re actively addressing the matter and they will not likely put your website at a disadvantage for those unethical SEO procedures.

Listed below are some measures you can take to prevent an attack from occurring and how to block a negative SEO attack:

I. The Speed of Your Website
If you ever notice an abrupt slowdown in your website’s load speed, it may be possible that your site has gotten attack either by a hacker, a virus or with negative SEO.

One strategy of negative SEO includes crawling a website. This “forceful” crawling places a strain on the web server, thus, prompting the website to slow down and even crash. The speed of your website is an important ranking factor for search results. If you don’t contact your webmaster or web hosting provider immediately, you will definitely get a number of frustrated online visitors and this will eventually lower your search result rankings.

sudden spike of links

II. Always Keep an Eye on Your Links
Conducting routine inspections on your website’s links is a great way to identify potentially suspicious negative SEO activity. Frequent monitoring of your link profile can also help you intercept a possible attack and prevent it from occurring and spiralling out of control.

So, what should you particularly look for?

  •  Upon looking into your website analytics, an ideal, typical graph will reveal a progressive increase in linking and backlinks domains.
  • If the graph for your website presents sudden drops or spikes; better be aware. Pay particular attention if you see any sharp spikes or drops when you have not been working on link building. These things are huge red flags.
  • You should constantly check the content on your website, as well as the links within the content. For instance, if your website gets hacked, a couple of your contents may hold additional spammy links and foreign links that get redirected to either an inappropriate site or to another competitor’s website. If you’ve noticed a sudden rush of spammy links on your website, promptly alert Google and have them disavow those links.

III. Watch Out for Copy-Cat Content
If you constantly deliver great, quality, and original content, be very aware of content scraping.

Content marketing has grown to be a major player involving SEO during the past few years. Useful, interesting, relevant, and original content has also become an essential ranking factor in Google algorithms. With content being one of the leading factors in raising search ranking, some companies will do whatever it takes to pack up the content on their website—which may even include stealing content from another website and declaring it as their very own.

In negative SEO, the attackers will duplicate content (verbatim) from another website, post it on their own site, declare it as their own and mix it up with a link farm attack. Be aware that duplicate content can hugely influence the rankings of your website. If your content is not indexed before the duplicate content, your content will then be marked by Google as the copied. The result? Your website will be the one that will be penalized with lowered search result rankings. We wouldn’t want that now, do we?

search engine ranks

 

IV. Monitor Your Search Engine Rankings
A sudden drop in your website’s search rankings can be a sign of incorrect SERP rankings induced by an unethical SEO attack.

If this happens, please make sure that your website’s robot.txt. is properly set up. Also, if you want to obtain a complete, comprehensive view of the status of your website and how it’s currently doing, you can always utilize several of Google’s analytics tools. Use everything you can to ensure that your website is safe and well-maintained.

V. Keep Track of Your Website’s Click Through Rate
The Click through rate is a useful indicator of whether you’re drawing in the right or wrong kind of online visitors, and if all your content is what your audiences are looking for. If you’re bringing in wrong audiences they will likely find your webpage content to be uninteresting, irrelevant and/or useless which would result in a low CTR.

However, if you have done sufficient audience research and you are constantly generating the same type of content, your click-through rate will be high. So if you notice an abrupt decrease in your website’s CTR, then something is definitely not right. On the other hand, a high bounce rate (which is usually hand-in-hand with a low CTR) may mean that a negative SEO attack has transpired on your website. In which cases, the bounce rate results can be a sign of false SERPs generated by malicious bots.

VI. Keep Watch on Google My Business
Another favourite method of negative SEO attackers includes overwhelming a company’s online business listing with false, negative reviews.

Unless your company has had some sort of hiccup or disagreement, an overabundance of negative reviews is highly questionable. If you don’t do anything to address these fake reviews, they will consume your company’s character and reputation which can lead to decreased sales and profits. No need to worry though, with Google My Business, it’s very easy to report these fake, malicious, negative reviews. All you need to do is locate your business listing, find review summary, click ‘flag fake reviews’ and simply fill out the report form. Pretty easy, right?

website security

 

VII. Increase and Tighten Your Security
Even if negative SEO attacks are not the same as cyber-attacks, both of them can negatively influence your website’s search rankings. When Google catches a site that has likely been hacked by a cyber-attack, the website is then flagged with a line, suggesting that the website has been compromised. Normally, this warning is sufficient enough to scare potential website traffic away.

To defend your website against any cyber-attacks, be sure that your web security is up-to-date and working smoothly. Some recommendations for a more thoroughly protected website include migrating the site from HTTP to HTTPS, establishing security patches on your website software, and making sure that your CMS or content management system is outfitted with user encryption protection.

After reading all these and you’ve noticed that your website has likely been a victim of a negative SEO attack, you do not have to panic. You do, however, have to promptly respond to fix the issues before it turns into a bigger problem with potentially unchangeable outcomes.

Lastly, remember that not all negative SEO attacks are easily detectable. It is necessary to regularly monitor the content and performance of your website in order to prevent any potential negative SEO attacks or to block an attack to stop it from escalating.
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Content marketing

How Important Content Marketing Is to Your Business

 

As you struggle to effectively deliver your message to your target consumers and compete with other modern-day businesses, surely you’ve stumbled upon something called “content marketing”. This is today’s buzzword and has become the core of building brand awareness and your business’ online presence.

In fact, its importance has not gone unnoticed, and its focus has gone from mainly content production to content promotion, the combination of which determines the success of content efforts.

So what is content marketing? Does it mean anything? Could it help your business achieve its goals? Why is it important? Does your business need it?

This article will first provide its definition and then show you why it should be part of your business’s strategy.

Content marketing defined

In a nutshell, it is a strategic marketing approach that is focused on the creation and distribution of relevant, valuable and consistent content in order to draw attention and retain a business’ clearly defined target audience, ultimately enhancing brand awareness, encouraging brand loyalty and increasing profitability.

Basically, it is a long-term business strategy that is based on building strong relationships with the target audience. Globally, major brands use this to humanise their name and tell the story of their name through providing high-quality and relevant content on a regular basis.

Why it matters

The importance of content marketing is what every brand or business must understand and include in their marketing strategy. So why is it important?

When a customer purchases a product or avails of a service, they generally opt for a more credible brand rather than for a name they haven’t heard before. This means trust is one of the major players that influence a consumer’s purchasing decision.

This is where content marketing plays a significant role in brand recognition and conveying the brand’s message and personality.

To search engines

Where else would consumers turn to when they need answers to their queries? Well, of course, in search engines. This is the perfect opportunity to win them by being present in Google.

You also know that Google’s algorithm is constantly updated. This means low-quality content is punished, while higher-quality content gets rewarded. So what exactly is quality?

One is updated content or fresh content. To maintain a good image in Google’s eyes, make sure to regularly publish fresh content and update existing ones. This will keep you on top of search engine results and easily be spotted by target consumers who could potentially be coming back for more purchases.

To consumers

Today’s consumers seek for more good information before making a purchase. They often conduct online research, compare prices and even compare the quality of products from one manufacturer to the next.

Thus, you need to provide good quality content to help them make smart purchase decisions. Gone are the days when consumers are easily sold to traditional ads or old-school sales devices. According to a survey, 70% of consumers note that content makes them feel closer to the brand, while 60% says it helps them make good purchase decisions.

content marketing and its importance to consumers and search engines

Benefits

Digital marketers have realised the importance of content marketing and the benefits that come with it. Among its benefits are:

  1. Building brand credibility and recognition
  2. Enhancing consumer loyalty
  3. Incorporating brand trust and authority
  4. Increasing brand visibility and awareness
  5. Generating traffic to website
  6. Generating new communication channels for potential consumers
  7. Helping consumers with purchase decisions
  8. Developing long-term relationships with consumers
  9. Improving lead generation and conversion

 

content marketing

Final thoughts

From brand awareness to lead generation, content is definitely king when it comes to online marketing strategies with your target audience. So if you want to stay ahead of the competition and continually grow your consumer base, then include content marketing in your plans for the upcoming year.
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content marketing strategy

How To Evaluate The Effectivity Of Your Content Marketing Strategy

 

Content marketing is one of the most effective forms of online marketing, but only when you begin gaining active participation does it start to take on meaning. That particular engagement can then tell you about the direction and quality of your strategy; it basically serves as a form of feedback.

It measures how efficient your current plan is, and it’s also an indication of where it should grow. They are particularly important for gauging the status, diagnosing, as well as the needs of your content— but only if you know where to look.

These are some of the most important things that measure the effectiveness of your content marketing strategy:

The Likes and Reactions

Though these figures seem to be subtle feedbacks that usually takes place on social media platforms— unless when you’re publishing on a client’s site that features a similar feature— they’re still an important indicator.

For some, these may not seem like a valued measurement of the content’s quality, but you can use it as a basis for determining how engaged or interested your audience is with one post/article versus another. If you notice that certain posts are getting more likes and reactions than others, it would be best to engage those type of posts further.

The Comments

Comments are by far the most strong responses that can show you just how interesting or engaging your content is. Though it’s not always an entirely reliable indicator, more comments mean your content is more intriguing to a greater number of people.

A blog post without any comments may mean that your content isn’t stimulating enough, but this also depends on the current amount of traffic your site has. On the other hand, utilise the comments to look for qualitative evaluations of your work— your readers may praise you for bringing in certain details to light.

The Number of Shares

Shares are another form of measurement on how to gauge your article’s success. People share articles when they read something unique, interesting, useful, or something that makes them feel a powerful emotion. You should aim to create content that achieves one of these goals— after all, earning a high number of shares means greater traffic, greater visibility, and more authority for your website.

The Conversion Rate

Lastly, you should measure your content’s ability to convert readers because it is still an essential tool to help your site gain more revenue.

If your articles and blog posts are drawing more people in, but those people are not converting, there’s probably a hiccup in your content marketing strategy that needs to be addressed. You can always track your conversions on the back end of your site, or even establish goals in Google Analytics; however you decide to do it, take note of your most successful articles and change something if your current strategy fails to promote more conversions over time.

Ultimately, you have to remember that your readers and followers are the ones responsible for making your efforts a success— so don’t make the biggest mistake of ignoring them.
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