Before, advertising can only be done in a few ways, such as radio, television, newspaper ads, and billboards. Businesses who wanted to boost their sales had to release a significant amount of money just to get their services and/or products in front of people.
However, due to the constant evolution of technology, advertising has become so much easier. Social media has completely transformed the way commerce happens, that is why companies who want to raise their sales have to be creative and innovative in their social media strategies.
Every year or so, these strategies can change as social media platforms issue new upgrades and advantages. So, what can we expect for 2019?
Here are some social commerce trends you should know about:
Taking Advantage Of The Impulses
Impulse buying has always been strongly integrated into the shopping experience of everyday people, and marketers have long tried to tap into it. Now, this method is increasingly used in various social networks.
For instance, platforms like Facebook and Instagram allow their users to buy products without even leaving the platform!
Companies are aware that impulse buying can make a tremendous amount of revenue and they’re doing everything in their ability to make it as uncomplicated as possible for the buyer to purchase their goods without second thinking.
Let The People Take Over
More and more businesses are acknowledging the fact that the content produced by their users can actually increase their sales.
With the explosion of photo and video applications, a lot of users are now creating content marketing that features a product or service offered by a particular brand. While some also invite their patrons to participate in creating ads and products.
Smart marketers are using these collaborations and user-created content to develop a sense of community that often leads to higher conversion rates.
Why Ratings Are Important
When a person shares a rating to any social media platform, it results in a significant rise in conversion rates. These ratings are crucial because they encourage people to purchase products and also functions as a social proof for a company.
Here’s a bit of truth, ratings can really make or break a company. Take Uber for example; they’re asking all passengers to rate their drivers, so if a driver drops below a particular score, they’ll receive corrective actions from the company.
Influence the People
Influencer marketing is not a new thing since a lot of companies have been paying celebrities and high-profile individuals to advertise and promote their products.
What is new, however, is the rapid increase of influencers on social media. These days, it’s not entirely difficult for a person to gain a lot of followers on any social media platform.
Marketers should pay close attention to these “influencers” and hire them to show off their services and/or products. This example of native advertising works more to people than those traditional and blatant advertisements they see on TV.
These days, merely having an account on social media while hardly sharing any update is not enough. Companies who want to gain more revenue should create a well-defined strategy that will work on these social media trends.
We hope these tips helped you realise the importance of social commerce in your business. Utilise these points wisely, and you’re on your way to success!