social commerce

Social Commerce Trends You Should Know About

 

Before, advertising can only be done in a few ways, such as radio, television, newspaper ads, and billboards. Businesses who wanted to boost their sales had to release a significant amount of money just to get their services and/or products in front of people.

However, due to the constant evolution of technology, advertising has become so much easier. Social media has completely transformed the way commerce happens, that is why companies who want to raise their sales have to be creative and innovative in their social media strategies.

Every year or so, these strategies can change as social media platforms issue new upgrades and advantages. So, what can we expect for 2019?

Here are some social commerce trends you should know about:

Taking Advantage Of The Impulses

impulse buying

Impulse buying has always been strongly integrated into the shopping experience of everyday people, and marketers have long tried to tap into it. Now, this method is increasingly used in various social networks.

For instance, platforms like Facebook and Instagram allow their users to buy products without even leaving the platform!

Companies are aware that impulse buying can make a tremendous amount of revenue and they’re doing everything in their ability to make it as uncomplicated as possible for the buyer to purchase their goods without second thinking.

Let The People Take Over

user generated content

More and more businesses are acknowledging the fact that the content produced by their users can actually increase their sales.

With the explosion of photo and video applications, a lot of users are now creating content marketing that features a product or service offered by a particular brand. While some also invite their patrons to participate in creating ads and products.

Smart marketers are using these collaborations and user-created content to develop a sense of community that often leads to higher conversion rates.

Why Ratings Are Important

rating system

When a person shares a rating to any social media platform, it results in a significant rise in conversion rates. These ratings are crucial because they encourage people to purchase products and also functions as a social proof for a company.

Here’s a bit of truth, ratings can really make or break a company. Take Uber for example; they’re asking all passengers to rate their drivers, so if a driver drops below a particular score, they’ll receive corrective actions from the company.

Influence the People

social media influencers

Influencer marketing is not a new thing since a lot of companies have been paying celebrities and high-profile individuals to advertise and promote their products.

What is new, however, is the rapid increase of influencers on social media. These days, it’s not entirely difficult for a person to gain a lot of followers on any social media platform.

Marketers should pay close attention to these “influencers” and hire them to show off their services and/or products. This example of native advertising works more to people than those traditional and blatant advertisements they see on TV.

These days, merely having an account on social media while hardly sharing any update is not enough. Companies who want to gain more revenue should create a well-defined strategy that will work on these social media trends.

We hope these tips helped you realise the importance of social commerce in your business. Utilise these points wisely, and you’re on your way to success!

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Review all website functions and make sure they are working

Monthly and Performance Checklist for E-Commerce Websites

 

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Any good business knows the importance of monthly check-ups to know if all aspects are working properly. Such is also the case for your e-commerce websites. Doing your monthly checks and performing the necessary changes will play a major role in the success of your site.

Here is a checklist of things that should be considered during your monthly maintenance routine, which have been utilised also by web design London firms who oversee monthly checks on their sites.

Review all security measures in place

Review all security measures in place

Security plays a vital role in the survival of the website as well as the peace of mind of consumers.  Update all log-in passwords to ensure security against hacker access, study security monitoring reports and act on recommendations as soon as possible.

Make sure SSL certificates are in place and functioning and make security assessments for common vulnerabilities like Cross-site scripting, SQL injections, and Cross-site Request Forgeries.

Review all website functions and make sure they are working

Review all website functions and make sure they are working

Check your e-commerce websites from the user’s point of view. Make sure it is working on all platforms to confirm compatibility.

Check ordering and payment functions for functionality and time-loading speeds to see if they are up to specs. If loading a page takes more than two seconds, then make necessary adjustments.

CMS should be up to date

CMS should be up to date

Look for issues like dead pages, broken links, and non-working CTAs. These are real issues that users run into when accessing sites.

Update the site content

Websites are ranked according to their value to the user. Keeping the contents updated increases this value.

Make sure blogs and articles are updated as well as header banners. Components that promote user engagement like testimonials must be kept fresh. Links to social media must be visible with updated photos and videos.

Make sure contents are optimised with URLs and keywords to improve SEO results. Update product photos and videos if there are any to keep the site fresh even for repeat customers.

Tweak SEO for improved results

Be sure to check keywords, URLs, and descriptions and update them if necessary. Check that all imageries and contents contain URLs and title tags. Ensure all links connect to content-rich and reliable destinations and add value to the site.

And last but not least, study crawl diagnostics reports and look for crawl errors and issues with missing titles and repeating content.

Storage and backup

Be sure to have a reliable off-site storage where you can back-up data monthly. This prevents lost data and increases data security.

Tidy up for faster-loading speeds

Check that plug-in are current and delete those that are unused. Remove files in the library that are of no use and delete broken links and old content. Streamline code by using efficient practices like CSS.

Summing up

Take the time to review the analytics of your luxury web design site. Although analytics should be looked at once a week, it is also a smart move to review them on a monthly schedule to have a more in-depth understanding of which strategies are successful and which ones affect important metrics such as conversions.

A monthly detailed scrutiny of analytics will help you refine marketing strategies and site functionality to come up with better SEO results, user traffic, and conversion rates.

 

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E-commerce

Trends Disrupting E-Commerce

 

Based on an analysis conducted by RJMetrics back in 2014, over 110,000 e-commerce businesses have generated significant profit. But this analysis was done 3 years ago. Indeed, that number has exponentially gone up. The e-commerce industry, which is tied up with technology, has been predicted to see some changes that would disrupt e-commerce business standards and traditional practices.

In 2017, an average shopper spends about $1,800 annually through e-commerce businesses. Thus, if you are part of this lucrative business, then you can’t miss out on this growing source of revenue by failing to keep up with global trends.

The following are trends that will appear or are already appearing in the e-commerce industry:

The Age of Artificial Intelligence

 

  1.    The Age of Artificial Intelligence.  Artificial intelligence (A.I.) has been among the most noteworthy developments enabling the improved performance, intuitivity and functionality of e-commerce stores. A.I. allows companies to come up with strategies using metadata that allows them to understand the target audience wants and needs based on analytical trends.

A.I can be used to analyse which products most site visitors and customers prefer to view, and then you create an ad for this particular product to persuade customers to purchase it, especially those who are second-guessing.

A.I. can also be used to analyse metadata in developing demographic-specific advertising trends. For example, your business wants to sell outdoor items, so you create an ad targeting 25- to 30-year-old customers who are particularly specific with outdoor activities.

By utilising A.I. and the vast array of metadata available, you can easily custom-build your ad and product base for the particular target customer to maximise chances of making a sale and thus to profit from your e-commerce business.

Ubiquitous Chatbots

 

  1.    Ubiquitous Chatbots. A.I. isn’t the only trend that’s gaining traction in 2017. Chatbots are a thing of the future, but currently the present. These e-commerce assistant chatbots are also A.I.-run. They are programmed to offer creative ways to guide customers in mobile shopping, particularly for those who have a hard time figuring out the ins and outs of e-commerce shopping.

These assistant chatbots provide vital customer service. These services range from helping customers in finding products, helping customers to understand navigating a business, helping customers understand business policies and helping customers in completing a purchase.

Chatbots, however, must be regularly updated so that they can provide updated information to customers. They also respond to customer inquiries and conversations.

Mobile shoppers are mostly prioritised

 

  1.    Mobile shoppers are mostly prioritised. Mobile users generate more than 50% of all web traffic, and they drive approximately more than 42% of e-commerce traffic. It is still predicted that this number will exponentially expand in the years to come, especially that today’s trend is geared toward mobile devices that allow for easy and convenient web navigation.

This led e-commerce business owners to find solutions and catch up with this current trend. Yet some businesses have failed to provide mobile-friendly sites to their extensive customer base. These types of business have significantly lost a now primary source of revenue. They have also in a way discourage their buyers by not offering mobile-friendly versions of their site, especially those belonging to generation X, Y and Z, from developing a customer/brand relationship with their business.

Going mobile allows many users to shop just about anywhere, anytime as long as they have a connection. For the shop owners, by offering mobile-friendly sites, they enable accessing a greater customer base for a longer time during the day.

You can stay on top of your competition by developing e-commerce sites that have luxury web designs that take advantage of the growing trend to keep on attracting your customers.

 

e-commerce websites

Consumer-Centric Ways to Boost E-Commerce Sales

Yes, we all do want to succeed as online marketers. However, what does that “success” actually mean?

We can just as easily track analytics or count how many social media followers we have or even watch as the number of visitors of e-commerce websites grow.

But how do you know you’re successful? Well, there’s only one group who can judge whether you have a successful marketing campaign.

The Customers.

Despite there being dozens and dozens of “best practices” and “how to” guides available online, the truth is if your audience does not connect with your marketing campaign, then your success is for nought.

For a marketing campaign to truly develop, you need to understand your customers. That’s basically the only thing you need to do.

Approximately 80% of online stores have failed to generate sales because of one simple reason—these brands have focused too much on their products than on their customers.

Below are some customer-centric tips to help you boost your sales.

Put Emphasis on Social Selling

e-commerce websites

A consumer-centric approach requires earning the trust of your customers. This is nearly impossible to earn with advertising alone, unless of course if you already have built an incredible brand.

Additionally, this is particularly challenging for e-commerce websites since they do not get to interact face to face with their consumers unlike in brick-and-mortar stores.

Now, how do you go about this?

One is to provide social proof. Second is to engage with your audience.

Social media platforms could be an avenue where you can build rapport and interact with your audience. You should show your audience that you too are a genuine human being, not merely a business venture looking at consumers as prey.

Here is a 3-step process for you to create an amazing social selling campaign:

  • Determine your brand’s core message
  • Share valuable, relevant content supporting your brand’s message
  • Respond as quickly as possible to your customers

Don’t ignore social selling since this could be the future of e-commerce industry.

A Too Automated Marketing Automation

e-commerce websites

Running your e-commerce business demands an immense investment of resources, including your time. Since you need to seek ways in order to eliminate redundancies in the business as much as possible, you turn to instant messaging and marketing automation, which are incredible ways to streamline your marketing strategy.

The only drawback with this is the possibility of taking it too far.

Marketing in the twenty-first century has evolved, requiring more interaction with consumers. What once was the fully automated marketing in the 1990s isn’t possible anymore. Back then, companies could just as easily stuff a site with relevant keywords and wait for search engines to pick them up and send traffic to the site to generate sales.

These sites did not have to make any changes or engage with their audience.

Yes, you can still use automation software for smooth operation, yet you need to engage with consumers yourself. Make it a point to actually read consumer replies and come up distinctive responses.

Base PPC Ad Copy on Consumer Needs

e-commerce websites

One of the best ways to generate sales for your store is PPC ads or pay-per-click advertising. However, there are far too many online e-commerce entrepreneurs who are doing it wrong. More often, their ads copy do not focus on the needs of the consumers, but rather puts emphasis on the benefits of their products.

Take a look at the following headlines for a few weight loss ads:

“16 Ways to Lose Weight Fast”

“Top FDA-Approved Weight Loss”

“Top 3 Diet Pills of 2018”

These ads simply inform the consumer what their product is. They’re not particularly good, per se.

Since business owners spend an enormous amount of money for PPC ads, it only makes sense to actually make sure they convert. Create ads around the needs of your consumers.

Put yourself in their shoes. Ask yourself: Why would he or she buy your product?

Conclusion

The e-commerce industry is at a rapid growth, and it will only get bigger, but not easier. Not only do you have to work hard to earn consumer trust, but also ensure your e-commerce websites’ marketing strategy revolves around the buyers.

web design

8 Steps to Making an Engaging Digital Experience

For you to be effective and succeed in the cut-throat e-commerce industry, your web design should, and must, be multifunctional. This about it as a house—it needs a strong foundation, has to protect its inhabitants from the harsh elements brought about by outside factors, must provide a comfortable living space, must provide ample storage, and also must meet the basic needs, among others.

In other words, your e-commerce website needs to be designed to lift user engagement, improve user experience and acquisition and also help retain consumers.

It’s a marriage between psychology and science to create an artistic way of building your empire. To create an engaging and interactive user experience, your team must focus on varying elements that target directly your audience.

Below are 8 steps to help you refine the user experience of your users.

web design

Put emphasis on user types, not on buyer personas

Buyer personas have been specifically designed to align with ad copy and marketing messages.

For example, you don’t have to know exactly what “customer Danny” particularly wants or likes or what his pain points are in order to create the ideal UX.

However, you need to know your target user types and how they shop or browse your e-commerce site, what type of device they use and how they use or what they think of your products. Create your engaging web design based on those user types segments instead of the buyer personas.

Design your site with Fisher-Price in mind

When refining UX, design your site with large, simplified elements, clear copy and actionable directions that even a child can easily understand. In other words, you should aim for something that seems like the user is interacting with life-size Fisher-Price toys.

This works perfectly well with any other device, specifically with mobile experience where larger design elements make for easy navigation.

web design

Create a simplified experience

Contrary to what many believe, you should embrace white space and make sure your interface is kept clean, simple and direct to the point. But you must remember to keep users feel engaged immediately.

You should make them feel that they’re invited to fully explore your website and discover on their own your best-sellers, your seasonal products and what basically your business has to offer. What you need to avoid is making them feel that they’re forced into doing something or having them play hide-and-seek because of the cluttered design elements with too many options.

Sometimes, simplicity is always key.

Your feelings aren’t always spot on

Just because you feel, or think, your site looks good and has somewhat passed when put through its paces in a test environment doesn’t mean that it has attained perfection. How your team of professional and skilled designers view the UX might be far-fetched than what the actual customer would see or feel your design for the very first time.

Hence, you need to test the experience, always, with outsiders. In fact, there a hundreds of services online that you can use to test the UX of your sites with actual, real, customers.

Their responses, comments and activities will be recorded as they interact with your site or app. Then, you can review their feedback and make the necessary changes in order to improve UX.

Design with a limited real estate in mind

Every time you create a new UX for your consumers, make sure to consider how it would look or function on mobile. It should be mobile-friendly and make navigation as smooth as possible for users without having them zooming in and out.

To guarantee a better UX, design for mobile use first to ensure compatibility and a more overall engaging and successful UX.

web design

Don’t forget to integrate social

Social proofing your site goes a long way at improving conversions and engagement with prospective users or consumers. By doing so, you’re making it easier for your target audience to promote your products, interact with other consumers and also possibly contribute content such as reviews and their thoughts.

Include customisation features

Users will feel more at home with your site by personalising their UX. It will also make the experience more engaging.

Offer customisation options where users could choose, say, their page’s layout or pick out specific dashboard elements if you have an online community. This will encourage them to come back to “their own space” in your brand.

web design

Provide a personalised experience

Directly ask consumers their feedback while they’re still on your site. This will make them feel valuable.

How? 

Consider an exit intent survey asking them to answer a few short questions about their experience with your site. Then, use these data to further improve UX and increase your consumer pool.

Final thoughts

People, in general, are engaged in different ways, with some responding to certain types of experiences or content. It’s up to you tailor consumer needs and match it with your products. You need to understand your target audience.

Above all, always Test . . . Test . . . and test some more to have the perfect and successful web design that adheres to improving UX.