Finally, make your website “device ready”

How to “Future Proof” Your Web Design

 

The Internet is an ever-evolving world. Constant change in standards, devices, and browsers, for example, need to be accepted and dealt with in order to be competitive. Web designers must be able to predict these changes and make sure that their design can withstand future changes and still be competitive.

In other words, every time technology decides to move forward, their creations don’t get left behind.  Otherwise, they will be left constantly changing their entire platform for a new one.

Here are some ways to future-proof your site’s design and make sure it will still be good in the foreseeable future.

Choose a good framework from the beginning

Choose a good framework from the beginning

The choice of framework is a vital part of creating a good website. A good framework is usually the one being used by most if not all web developers, so why not join the club?

The most popular framework is usually the industry standard, and getting on it will only yield good results. Another advantage is you will never run out of resources every time you encounter a problem. But the biggest advantage of being on the standard platform is that future changes in the industry will always be built around the current standard.

In a way, changes will not affect current designs by much and so will not require a total revamp.

Enable your website for the best platform available

A website that is platform-enabled is one that can be effortlessly changed for additional functionality using an external application programming interface (API). The platform of choice should be able to provide access points or integration points where these changes can be made. Being able to integrate new functions into your web design at any point in time guarantees the website is future proof.

Make sure to choose the right host for your website

Make sure to choose the right host for your website

Choosing the right host is another vital element to make sure your website is future proof. A good host will allow you to stage your site while doing your tests on plugins and themes. This will allow you to test out updates in real time, therefore making your site current with the times.

Pick a host that offer extra features like firewalls, built-in content delivery systems, and automatic malware scanning. But most of all, make sure the host you choose is lightning fast.

Your website should be “Option Ready” right from the beginning

Your website should be “Option Ready” right from the beginning

Having the ability to be able to change colours, themes, and some other features without having to change the whole site is not only smart but also practical. Why would you want to scrap an entire site and start from scratch when all you want is a new colour for the background or a different font on a CTA button?

All of these should be options ready to deploy at a moment’s notice without disrupting the site’s operation.

Finally, make your website “device ready”

Finally, make your website “device ready”

Users have migrated from the desktop to their mobile devices for anything Internet. With the world moving fast, nobody wants to be left behind while doing their e-mails, shopping online, or simply being on social media.

People nowadays want to do everything while on the go. The surge in new mobile gadgets coming out left and right is a testament to this. Future-proof your website by making sure they are coded to work on these mobile devices.

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luxury web design London

Annoying Web Design Trends You Should Think Twice Before Using

Web design continues to evolve every year. This annual change is why we constantly encounter new trends and the latest features. However, luxury web design London firms point out that not all change is good, and sometimes adding these new features to your website causes more problems.

Here is a compilation of the latest trends in web design that might not be good for your site.

Utilizing popovers for web advertising on your site

Popovers closely resemble the old pop-up ads and only succeed in annoying users. They interrupt the search process for the user and are at best intrusive. More so with the variety that doesn’t come with a close button.

luxury web design London

Videos or music that is set to autoplay

This is even more annoying especially if they are located somewhere on the page not visible on the current screen displayed. You have to scroll all the way to where it’s at just to turn it off. Luckily, Google Chrome has a mute button on the tab of the browser that you can click to silence these audio files.

Using image carousels

Some sites choose to have the background image be stationary while everything else scrolls. In the proper setting, it can be cool and is something different. However, if it does not go well with your site, it simply becomes an annoying feature. It renders the site unattractive and difficult to navigate.  It also affects the speed of the site, and we all know how that ends.

luxury web design London

Menus that hover on the screen

These menus hover on the screen regardless of how far down the user scrolls, and they won’t go away. If a visitor opens a page on your site, this hover menu will be there to greet them. Talk about annoying.

Parallax scrolling

This is an effect where the foreground scrolls faster than the background on a site. Sites that use this feature are relatively slow, and slow sites are not popular with users and Google. This can be a deal breaker for users, and they can just leave and go to other sites. Speed is your ally when it concerns websites.

luxury web design London

Web design is a very competitive field, and there are some designers and companies who feel the need to “try some new trends and techniques.” If these effects don’t work out as expected, they have nothing to lose. On the other hand, your business won’t be as lucky. Sometimes having a “new” or “unique feature” is not always the best option. Having an attention-grabbing site with quality content that connects to your users is the ideal setup and should make your site popular with both the users and Google. Take it from luxury web design London firms, for example, who will ensure your website is in tip-top shape so you can reap the benefits in the long run.

luxury web design London

Luxury Web Design Essential: Hottest 2018 Typography Trends You Need to Try

For 2018, designers have opted to bump up the type trend and go for the bigger, bolder typography.  Typefaces are less elaborate but paired with bold colour, cut-outs, gradients, and some customisations, they produce some of the most noticeable letterings around.

The trend shows a migration away from the flatter, more traditional choices that have been popular for quite some time. Although a little more difficult to pull off, these new typefaces should be part of an overall intentional approach and not just a trendy method to dress up a project.

Let’s take a look at these typography trends now, which have become hot items especially with luxury web design London firms.

A typeface that is highlighted for emphasis

luxury web design London

A simple technique best for words that really need to be seen by the users. Using simple highlights to create a separation of lettering to the background or using underlines are just a couple of popular techniques to utilize this style trend. This method is best for shorter groups of words so as not to overpower the overall design.

Simple San Serif in bold

luxury web design London

Making a strong impression doesn’t mean fonts have to be overly ornate. Lately, the simple San Serif font in wider strokes is becoming popular especially for new websites. The reason it works is that these typefaces are highly readable, and creating a contrast between font and background is quite simple. This is one of the most effective trends in this list.

Fonts and type in colour

luxury web design London

This type of font started showing up a lot lately. Being in a class of their own, they are surprisingly more popular than primarily expected. Although there are plenty of black and white fonts in more simple styles, colour in fonts are back in style.

Luxury web design London firms, for example, are starting to combine simple typography with colour to put more emphasis on the word in colour. Bright colours draw the visual interest and are a great starting point to get messages across or brands to be noticed.

Using cut-outs and overlays

luxury web design London

Layered designs are a great way to create depth. Applying this in typography is a very nice touch. Cut-outs and overlays are text elements that rely on background images or colouration to give substance to the font’s form.

Both are really visually interesting and fun to be creative with. They are best used for large fonts and very limited number of words. Photos, textures, or videos make great backgrounds for both, but be careful not to overwhelm users by not using other design effects together with these techniques.

Try the overdone design effects

luxury web design London

Usually, designers are allergic to “overdoing” anything. With the overdone typography trend, however, simple texts that are treated with several effects working together come out to be so over the top that users have no choice but to read it. Everything from outlines, bevels, and shadows can be applied. No effect is too much. The concept is, the more effects you apply, the more users are bound to look.

Apply gradients to text

luxury web design London

Probably the most underrated design trend due to misuse. This technique has been around for a while but suffers from undue bad reputation because of mediocre application. In the hands of the correct designer, this technique yields striking results. The slight change in colouration of the lettering gives simple words a fresh and modern look. It adds just the right amount of interest in an otherwise boring single colour scheme.

Go for the fully customised look

luxury web design London

In typography, the rule is to leave the fonts alone. Typefaces are meant to be used and not altered.  Again, the current trend sees designers going against this rule and are making slight but noticeable adjustments to fonts just to make them a little bit more interesting. Some designers even go for the fully customised look and go all-out in the changes. Although this option is pricey, you can see them used in projects of bigger brands.

Overlapping lettering with other elements

luxury web design London

This nifty trend came from print design where it is more common and easily applied. Traditional layering dictates that print and other elements occupy separate space. But with current trends going the way they are, digital media is catching on, and designers are more open to allowing overlapping layers of text and other elements. The final result can be very interesting and provides a point of focus for users. Having the correct image and maintaining text readability is key.

Typography trends are evolving, and 2018 is the year where most designers feel it is just right to try out new techniques. Check out luxury web design London firms, for example. Typography may be steeped in tradition, but current trends may see those traditions altered and gone against just to prove that things can be done differently with even better results.

web design London SEO

SEO Risks: Which Is Worth Taking and Worth Avoiding

To many business owners and even a handful of web design London firms, SEO offers little or no value whatsoever to their respective websites.  While this is completely untrue on so many levels, the perception is not hard to understand.

With all the information about SEO floating around, it’s hard to see which is real and which is not.  So much so that the decision to employ SEO becomes a very difficult one.

A good SEO strategy will not yield the expected results for months. In fact, the strategy itself might not make sense to most. But when they do, the results can be staggering in terms of exposure and profitability.

Like any other business, making a decision to try some new strategies and tactics carries risks that need to be taken into account. Risks have to be considered if they are worth taking in lieu of the expected benefits or are the risks too big that they’re not even worth trying out.

These are similar questions you can ask when giving SEO a chance to improve your site. So which SEO risks are worth taking and which are not?

To put things in better perspective, not using SEO is the biggest risk you can take. With that being said, let us consider other risks involved.

web design London SEO risks to take

SEO Risks Worth Taking

  1. Creating big and small changes and testing them for effectiveness

The ultimate goal of SEO is to create profitable traffic for your site. If nobody is actually clicking to gain access to your site, then that is not going to happen. There is a number of reasons why this is happening, and finding out is not easy.

The only way is to make changes to one element at a time and compare their performance against new variations of each. Changes can be made to titles, meta descriptions, and actual content, for example.

So what makes this method a risk? Doing these changes and testing routine is a trial and error thing. During the time when the correct wording combination and layout have not been discovered yet, traffic to your site might be reduced even further.

What makes it a risk worth taking is once you find the right arrangements, you’ll be able to maximize it and concentrate on increasing traffic to your site and ultimately profit.

  1. Using high-quality backlinks

Backlinks are a very important part of SEO. They increase rankings and help establish authority, and web design London and other companies can’t get enough of them. But why take the risk of losing customers by pointing them to another site that may potentially be better than yours?

Sometimes, it’s not just about your site but being generous enough to acknowledge other sites relevant to your users. So you may be risking losing visitors to your site by pointing them to other sites but you gain Google’s trust by establishing yourself as a reference to other reliable sites. This works wonders in increasing your rank in Google’s eyes.

  1. Improving your site’s URL structure

Homepage URLs should be brief and if possible contain the company name. Something like this should do the trick: www.mycompany.com. It’s short enough and easily recalled. But succeeding pages should contain unique keywords and be more explicit as to the page contents. However even then, if URLs are too long and descriptive, their display will be in danger of being truncated by the search engine past a certain cut off point and replaced with a (….).  This is the time to change some of your URLs by revamping the site’s structure.

The actual risk involved here is that changes of this sort will affect traffic to the site and rankings. Dips in both traffic and rankings are not uncommon during these situations. But on the upside, if done properly, you will end up with a streamlined structure that is very attractive to both search engines and web users.

  1. Revamp your website

Every now and then, there will be a need to redo your site from the ground up. This may be a necessary move since the site is old and needing a facelift or just part of routinary changes.  Either way, redesigns like these can be risky and costly. You may see a dip in your rankings as Google tries to re-assess your site post-change.

Loyal customers may find themselves lost in the new design and move to other sites. But more often than not, Google understands these changes, and their necessity and rankings should bounce right back. Even old users will eventually get used to the new look. The other benefit of a complete revamp is gaining new clients because of the new improved image.

  1. Acquire Past Due or Open Domains

Sometimes, site owners for whatever reason fail to renew their domain subscription. This renders their domain available to other site owners to acquire and use. Buying domains with a track record and redirecting then to your site can be a good source of necessary backlinks.  There are serious risks involved with this method though, and you should only use this if you absolutely know what you are doing.

Make sure the expired domain you are going to use is related to the business you are in. Because if that domain has existing users, they will be redirected to your site every time they try to access it. Imagine their frustration if they end up on a site totally unrelated to one they are trying to access. The backlash to this technique could be detrimental to your rankings and to your popularity as well. This is a very cheap technique that can drive serious traffic to your site if you can pull it off.

SEO Risks You Should Avoid

web design London SEO risks to avoid

  1. Using or creating doorway pages

Doorway pages are simple web pages designed to redirect users to a different page than what they intend to go to. It is best to avoid using these because Google doesn’t particularly like them. And knowing how Google feels about these pages, it is best to avoid them altogether.  The risks are simply not worth it, and even web design London firms recognise this risk.

  1. Not allowing neutral backlinks to your site

We know that good backlinks help boost rankings, while bad backlinks have the opposite effect. But what about the neutral ones, those that neither boost nor hurt your site?

Neutral backlinks may not offer any advantage or disadvantage to your site, but they can still drive potentially good traffic to you. Plus, in Google’s eyes, your site will look good for allowing quality backlinks access to your site. This is a sure-fire way of avoiding the stiff penalties that Google imposes on sites that host low-quality backlinks.

  1. Deleting or combining entire pages or contents

What may seem to be a mundane action, deleting entire pages or contents from your site due to say, discontinued products and the like, can be harmful to your site’s metrics. Once these pages are deleted, everything associated with them like keywords and URLs is also deleted.  If these pages were ranking before, all those rankings will also disappear. Not a good idea.

Instead of deleting these pages entirely and risk losing those rankings, leave them there and just place messages or links for customers or clients that will redirect them to similar pages with relevant products or services. Similarly, if two pages are to be merged as one, be sure to put 301 redirects on the old URL to ensure all the link traffic and ranking are not lost.

  1. Use of exact match keywords in the anchor text

This was the logical way to boost traffic to your site in the past. But this method was abused to the point of being absurd that Google decided to put a stop to the practice. Now, any sign of overdoing this method carries a stiff penalty from Google, so it is best to just avoid this one. Look for more organic ways to link to your site and develop a good backlink profile.

  1. Making small changes too many times and too often to a site

Once in a while, it is good to update the contents of your site or even change the looks.  This is actually good practice in Google’s eyes. However, too many of these small changes and too often can hurt your site’s performance rather than boost it.

These minute changes will not go unnoticed by Google and even website visitors. This is prone to raising a red flag for Google who may end up penalizing the site for being suspicious because of the constant changes. Even users will eventually notice the changes and may find the site harder to navigate or losing value to them.

web design London SEO risks

In Conclusion

If there is anything that can be gleaned from all of the risks involved in SEO, it is the fact that SEO remains to be vital for website success. Risks are there whether you like it or not, but some risks are simply worth taking because the gains are far greater if they succeed. Web design London firms can help you gauge which risks are worth to tackle and which ones you should completely forget.

web design SEO

5 Web Design Tips with SEO in Mind

Search Engine Optimization or SEO has a very big impact on the success of a website. SEO is responsible for making websites highly searchable to users. This searchability, in turn, creates traffic to a website and ultimately business.

Here are five tips to keep in mind when creating a kick-ass web design with SEO in consideration.

Strategize keyword placement

web design SEO

Keywords are the lifeblood of SEO. But just placing them all over the place without careful planning can have a detrimental effect. Today’s search engine ranking algorithms put more value in the user experience and reward sites accordingly.

Sites that are deemed rich in content that is user relevant are given higher search engine rankings as opposed to low-quality content sites. In fact, overuse of keywords can even lead to penalizations. Place keywords strategically in titles, meta tags, photo and video titles, headers and footers, and product descriptions, for example.

Keywords should offer value and not appear haphazardly placed. Plan keyword placement ahead of time so that it doesn’t appear out of place, and it feels organic to the site. This will make more sense to the user and to site rankings as well.

Find out which keywords are currently trending and which ones are usable for your site objectives.

Create site-maps that are crawl-friendly

Improve SEO using a strategic site map that will promote web-crawling. Prompt web-crawling of all site pages and establish priority pages for crawling by using site maps to deliver URL lists. Promoting web-crawling pays long-term dividends in terms of search engine ranking.

Optimize site loading speed

web design SEO

Slow loading speeds cause users to just pack up and leave despite the elaborate web design you made, and this puts a negative outcome on SEO.  Set up your sites in such a way that it utilizes tools and processes that greatly improve loading speeds.

To do this, you need to lessen factors affecting loading speeds on the server side like unnecessary plug-ins. Avoid redirects if possible, and make use of compression. Remove unnecessary characters from your code to streamline and make it more efficient. These are major factors that affect a site’s loading speed.

Create a social site presence

web design SEO

Search engine ranking puts a premium on website users’ experience. This engagement is recognized by web crawlers and is counted towards a higher search engine ranking. Design your sites to have social sharing buttons, stunning visuals, and anything else that will make social sharing easy. Sharing works wonders in boosting SEO by increasing overall user engagement and also driving subsequent traffic back to the site.

Choose your links properly

web design SEO

Choosing your links carefully goes a long way in positive SEO results. Utilizing a lot of broken links, outbound links, and questionable links put its toll on SEO outcomes.

Provide content-rich links that users can actually use to further improve on user experience and being careful not to overdo it. Bad links and overuse of unnecessary links on your web design only result in search engine penalties and in worst-case scenario negative impression on user experience.

e-commerce websites

Your Landing Page Can Do Better: Here’s How

Yes, landing pages are indeed overrated.

Yes, you’ve spent hours and hours building your site’s landing page only to eventually discover it didn’t exactly work in your favour. They barely converted. Admit it, they were weak.

Although landing pages have been praised by many as the ultimate solution to magically boost conversion problems, they are not as simple nor easy as many believe. And don’t even think of believing once you build your landing page, the conversion rate of your e-commerce websites will skyrocket.

The average conversion rate per site significantly varies across different industries, though the average is about 2.35%, according to the CEO and co-founder of Lander.

What does this mean?

For every 50 visitors or users, only 1 will convert. Just 1.

Isn’t that a bit depressing since you’ve spent so many resources creating the most captivating landing page you could think of?

THE GOOD NEWS

Of course, there’s always light at the end of a dark, depressing tunnel. Your landing pages can indeed be made to do better than just 1 conversion.

A majority of landing pages only “look pretty,” though not really optimised for conversions. These pages are not living up to their expectations since they are flawed.

Below are some tips on how you can improve the conversation rates of your landing pages. But before that, let’s first talk about what a landing page is and what it is meant for.

Landing Page: Definition

In a nutshell, it is the page you land on, though there’s more to this than meets the eye.

For example, a visitor clicks one of your ads, redirecting them to your e-commerce website’s homepage. So by definition, the homepage is the landing page.

Did you know that many companies are making this terrible mistake?

If you want to build general awareness about your brand, products or services, then you send visitors to your homepage. But if you’re trying to successfully convert them, then this might not be the page to redirect them.

There is only one singular goal for the landing page—to CONVERT.

Yes, that’s it. This page should not do anything else other than that.

There are 2 key points you need to remember:

  1. These pages are individual pages tasked with a singular goal.
  2. These pages are meant for one purpose—receiving “traffic from campaigns.” These could be click-throughs from social media campaigns or ads, emails, or PPCs.

Additionally, you need to run a successful campaign with the right traffic to be redirected to your landing page.

After all, your landing page will be pretty useless if there are visitor “landing.”

e-commerce websites

Now, let’s assume you have successfully created your ad campaign and have a positive CTR. Your landing page should have at least of the following purposes:

  1. Capturing leads so you can market and communicate with them in the future when they find themselves further down the sales funnel
  2. Warming up prospective customers, getting them ready and excited to avail of your services or purchase your product before closing the deal

Each of the abovementioned purposes requires different types of landing pages.

Now, if you’ve been wondering about the benefits of these pages, then don’t fret. You can promote a positive first impression with your prospective consumer.

Did you know that it only takes 1/20th of a second to form a first impression?

This is where landing pages are advantageous. They can be customised and designed to create a quick, strong, positive first impression of your brand, visually.

These pages also help make a lasting impression on visitors, especially if they’re designed with images, graphics and videos. They can also be used to take advantage of trust elements.

Remember that most people remember 80% of what they actually see, and recall 20% of what they read.

Thirdly, the “lander,” as others refer to landing pages, also help promote consumer focus. Why? Simple, there’s less distracting noise.

Now, if all these are done correctly, then your lander is the perfect place for your audience to actually convert.

So, why are landers so overrated?

This isn’t because they do not work.

But it all boils down to business owners using a generic template or hastily slapping together something, yet doesn’t accomplish their goal.

Here’s how to make sure your landing pages do their jobs right!

Sync the Lander with the Ad Campaign

As earlier mentioned, the first step is having an effective and successful ad campaign. Nothing else matters unless you hit the right audience for your landing page.

Additionally, consistency is still key. So your ad and lander possess a consistent feel and look.

Mobile-Friendly

e-commerce websites

Since Google switched to mobile-first index, mobile optimisation is now vital if you want your site visible and to succeed.

Every day, the number of mobile users is exponentially growing. In fact, they are expected to dominate web traffic.

So if you want to actually capture your audience, you need a mobile-friendly plan. There are 2 critical aspects when it comes to mobile traffic—simplicity and speed.

Simplicity. As the term suggests, you need to cut everything down to the bare necessities. You need to optimise your site for mobile and make sure your CTA is fully visible; otherwise, it defeats its purpose.

Load speed. This might not entirely be the first thing you think about when designing your lander, yet it is not only critically important for desktop but also for mobile traffic.

In fact, starting July 2018, page speed will be one of the ranking factors for mobile searches according to Google’s announcement last January. If your landing page takes more than 3 seconds to load, expect that 40% or higher of your visitors will likely abandon your page.

By simply fixing your load speed could significantly impact conversion rates for your site without having to change the other elements of the lander.

Additionally, Google pointed out that the longer the loading time of your page, the higher the bounce rate. Again, speed is a vital factor.

Take Out All Distractions

Remember that landing pages should serve only one purpose. That being said, remove the navigation bar.

Why?

Check out the image below.

e-commerce websites

By removing the navigation bar on your lander helps increase the conversion rate by 100%. However, only a handful of landing pages removed their navigation menu.

This is, in fact, a simple fix that could spell the difference between profit and loss, and you should definitely take advantage of it.

Another way of distracting your audience is using too many words on your lander. Keep the page as visual as possible with infographics or bullet points and avoid putting too much text.

Using as little words as possible, deliver your message loud and clear, informing your audience clearly which of their problems you’re trying to solve. Though this requires some creative juices, you need to continually test your landers to match the ever-changing needs of consumers.

Check If Your Heading Actually Work

The headings and subheadings are the most noticeable features once your page has loaded. And when it comes to landing pages, first impressions are crucial. This is where your headline should make a memorable impact.

Not only should your headline be attention-grabbing, but also it should reflect the lander’s purpose and clearly deliver the message that sells. Straightforward. Simple.

Meanwhile, the subheading should reinforce, building on the main heading, and supplement the information without being too distracting or long. It has one purpose—provide more information to the readers or audience while still engaging them and enticing them to continually scroll down.

The Right CTA

Remember that your lander only needs ONE CTA. Although more than 68% of sites have over 5 CTAs on their lander, statistics show that only one CTA could boost conversions.

So you need to only pick one specific goal and call to action for each lander. Stick to it.

Then, ensure your CTA is consistent and relevant to your brand’s offers. Avoid using vague CTAs such as “Submit,” “Click here,” or “Continue”. These will not convert visitors.

Don’t Ask Too Many Questions

One of the biggest triggers for abandonment in landers is asking too much information. Simply focus on important data, although you don’t have to limit the form fields. One thing you can do is adding a progress bar so visitors know whether they’re almost done.

Check out this example below.

e-commerce websites

Use the Right Visuals

Let’s get this straight first—Visuals are more than just images today. In fact, there are video landing pages with conversion rates of up to 56%.

Among the benefits of using a video for your lander are as follows:

  • Increasing audience retention
  • Increasing trust
  • People prefer watching videos
  • Great way for product or service demonstration

Don’t forget to embed a CTA to your video as well as on your landing page. But you have to remember not to make your videos too long, else lose your point and the audience’s attention.

If you’re using images, they should be relevant to the service or product you are offering. Now, there are certain criteria you need to follow with using pictures:

  • Large, high-quality format
  • Relevant to your service or product
  • Don’t use stock images

Testimonies

e-commerce websites

The best advertisers and salesperson for your brand are testimonials from your previous or current customers. Why?

Simple. People trust other people. Testimonials help build trust for your brand. That’s you should keep using testimonials or consumer reviews on every landing page. Also, include trust indicators, reassuring consumers that your website is definitely safe.

Test, Re-test and Test More

Not only is there a science behind building landing pages, but also there’s an art to it. The only way for you to find the best lander for your campaign is to periodically test them.

You need to find what works best for you, and testing has been proven to help boost conversion rates.

Conclusion

Many expect landing pages should effortlessly convert visitors; however, the average conversion rate is only around 2%.

Does this mean the problem lies on the landing page?

Not exactly, but how these pages are being built and used.

These pages only have one goal, and every single part of a landing page has to be designed to move visitors toward that specific goal.

Now, it’s up to you to finally design a landing page for your e-commerce websites that will boost conversion rates, is consistent with your ad campaign and is optimised for mobile, with increased load speed times, with a short but sweet and direct to the point CTA.

Finally, make sure to always test your pages to check which features are working or not and which ones need to be improved.

e-commerce websites

Why Is My E-Commerce Website Not Ranking?

In the digital world, landing on the coveted top spot on all search engine results pages, especially Google, could significantly improve the exposure of your e-commerce websites, establishing your authority in this lucrative industry and delivering the kind of ROI that you have been wanting.

But why isn’t your site ranking at the first few pages of SERPs yet?

This is, in fact, the million-dollar question many have been asking themselves at some point or another. Unfortunately, there is no single million-dollar answer.

There are a number of contributing factors why your site isn’t landing the top spot in SERPs. So if you felt you’ve done everything you could for your site yet you’re still at the bottom of the list, then you might want to consider these possibilities.

SEO Takes Time

e-commerce websites

Yes, you’ve read that right! And there is no other way around. There is no magic bullet to propel you to the top.

“SEO is not an overnight process.”

When it comes to SEO, you definitely need barrels of barrels of patience. It doesn’t matter if you have built millions of millions of links if they all lead back to a website that is not able to convert traffic.

Researching, creating and implementing a strategy and producing content all takes time, and things need to be done in proper order. Then, it even take a longer time before Google, for example, realises you have made changes in your site.

You will then have to wait until search engines have determined that your e-commerce websites are providing brand new value. Generally, it takes approximately 4 months to one year before implement improvements and then you begin seeing actual results.

The bottom line: SEO takes time and requires patience, an extreme amount!

Your Site’s Beauty Is Skin Deep

e-commerce websites

You’ve spent a great deal of time and money and other resources to ensure you have a well-designed site. Everything looks spectacular. In fact, you can’t get enough of it, and you visit it on a daily basis just so you could marvel at what you have accomplished.

But why is Google not seeing how beautiful and well-designed your site is? It could be that the design of your site looks great yet didn’t account for every single SEO angle.

The following factors could be holding your site back:

  • Old, stale content
  • Duplicate content
  • Insufficient content
  • Cluttered navigation
  • Incomplete basics, like alt tags, metas and schema mark-up
  • No blogs
  • Split keyword focus

 

Google May Have Re-assigned You to the Penalty Box

e-commerce websites

Your site could be completely removed from Google’s SERPs if you received a Manual Action penalty. If you’ve ranked well previously and then suddenly your ranking significantly dropped, then Google must have placed you in the penalty box.

Now, how do you bail yourself out? You can resolve this by checking the Manual Actions Report. Then, start correcting issues Googled punished you for.

If you’re one of the sites who received these reports, it only means a Google reviewer (a human) found that your site is no longer compliant with the guidelines set by Google.

Now, what could cause such report?  The following are factors to be penalised by Google’s reviewer:

  • User-generated spam
  • Spammy free hosts
  • Hacked website
  • Spammy structured markup
  • Unnatural links coming from the site
  • Unnatural links going to your site
  • Contents with little to no added value
  • Sneaky or cloaking redirects
  • Spam
  • Keyword stuffing and hidden text
  • Cloaked images

Your Keyword Does Not Mean What It Should

e-commerce websites

Your keyword could me something else to Google. For example, you’ve been doing good SEO to rank a certain page for a particular SEO. However, the page doesn’t seem to catch a break.

The culprit could be that the keyword you are trying to rank for means something else to you than Google.

Take a good look at the first SERPs of the word you’re trying to rank. Check if the results Google shows you are different from what you want.

You Treat Your Site Like It Exists in a Vacuum

e-commerce websites

SEO isn’t the only factor that affects your site’s ranking. Don’t forget that it has not-so-distant cousins, like social media, PPC, content marketing and many more. In fact, today’s online marketing is more than a holistic approach.

Elements such as the number of clickthroughs, time on site, number of mentions on the web, and social media engagement all figure into the site’s overall ranking. Note that some of these indirectly affect the ranking of your site than others, but all of them play a significant role.

One thing you could do is to build a community on social media platforms and interact with them. This could potentially lead people to visit your site, read your blogs and other content and also click your links.

Small Changes Go a Long Way

e-commerce websites

You could be thinking there are tons of things to do to grab the coveted top rank on Google’s SERPs. And yes, that’s right.

All the more reason to jumpstart on making minute changes for your e-commerce websites. Small steps will still bring you from point A to point B.

Don’t worry if you’re still not ranking just yet. Give it a little more time, before you finally decide you need a serious overhaul.

Either way, what you need to do is examine the current situation of your site. Start small. Begin with small changes you can manage.

Remember that SEO doesn’t exist in a mere vacuum.

blogging SEO mistakes

Most Common SEO Mistakes Blogs Make

 The last two decades saw the significant evolution of the digital marketing landscape. Between the surge of misinformation floating around the digital marketing world and Google’s continuously changing algorithm, it’s easy to be derailed from the basic optimisation practices that should be employed in SEO and content strategy.

With the regular technological shift in search and every new algorithm update, we end up obsessing SEO’s impact in this new paradigm, and we end up shifting our focus to reflect this.

However, no matter how much a medium may change, its core principles remain the same. So, it’s best to always get back to basics when developing a stronger SEO strategy.

Below are the most common blogging mistakes that you might be making right now.

Ineffective Page Copy

SEO blogging mistakes

Never sacrifice your site’s credibility and authority with poor page copy.

The digital marketing world often says emphasises write for your readers, not for the search engines. Make sure your content is light, without showing off knowledge or using excessive jargon.

Keep in mind that you need to write at an 8th-grade level.

May fail to understand is that content isn’t about publishing. Rather, it should be creating awareness around consumer needs. So your content should contain actionable tips, hence providing value.

You need to consistently establish your brand and create your voice as the author, thereby establishing your authority in the chosen niche.

Here’s what you need to do: Go over your blog. Then ask yourself—What does the reader experience when he or she comes across your page?

You have to factor in the average attention of each reader is approximately 8 seconds. With that in mind, you need to optimise your meta tags and header structure.

Why?

To encourage easy scanning and clearly communicate your purpose to your reader.

Then pique the reader’s interest by leveraging a powerful headline. Your strong introductory paragraph should nurture this interest. Allow for mental break in between long paragraphs by using images, animated GIFs or videos, and make sure there’s a clear transition in between phrases.

By doing this, you’re increasing the reader’s average user dwell time.

Insert the images every 400 words or so, breaking the information overload provided by massive chunks of content. Also, take advantage of the white space as this will help make your content visually appealing.

Finally, there’s the crucial part—EDITING. The rule of thumb should be 2/3 of writing should be dedicated to editing and reworking. Tools like Grammarly and Hemingway App helps make writing concise, clean, bold and clear.

Unoptimised Videos and Images

SEO

You have to admit this—many bloggers ignore optimising their images and videos when in fact these are the most common mistakes deteriorating SEO performance.

Remember this: All images used for your blog or website should be formatted as .jpg while all vector images should be formatted as .png.

Image alt text should also be optimised for it to rank in the targeted keyword image search since this will be displayed when a browser fails to display an image and tells content to search engines.

When you optimised your video files, make sure to host all video files in one single folder. Then create a video site map so search engines can index your videos. The meta description should also be optimised with targeted keywords.

Inconsistent Internal Links

SEO

One of the most overlooked aspects of SEO optimisation is perhaps internal linking. So why is this so important?

There are a number of ways proper and effective internal linking can help your website achieve SOE nirvana:

  • Distributing authority throughout your site
  • Defining site architecture
  • Showing search engines your site’s most important pages
  • Establishing user-friendly pathways for users across your site for easy navigation
  • Indexing linked-to web pages using the keywords that you use in the hyperlink anchor text
  • Distributing crawl rate by opening deep-linked web pages

You can amplify the magic of backlinks through strategic internal linking. Ideally, you would need at least 3 to 5 internal link per blog and a navigation menu or a drop-down menu on your homepage to provide deep links to web pages that are inaccessible.

It doesn’t mean that you posted a content on your blog Google and other search engines can automatically access it.

You have to conduct a thorough internal linking audit and note down which web pages have the most authority. Then insert internal links on the high-authority web pages linking them to other high-value internal pages, evenly distributing authority in your domain.

Summary

It’s never too late. Know that the SEO content strategy is, in the right way, imperfect. So there’s always an opportunity to refine and improve whatever strategy you have used previously.

 

SEO

The Role of Web Design in Making a Profitable Business

Contrary to what many think, establishing your online presence doesn’t end the moment you launch your brand’s website. It’s the tip of the iceberg, and you have a long way to go from there.

There are a few things you need to consider to successfully highlight the online presence of your business. One such feature you need to give importance is a well-thought-out web design.

Why is it important?

The website design is one of the most basic elements that make up the identity of your online presence. Fortunately, you don’t need to pay an exorbitant amount of money to high-end designers. Rather, all you need is a good design that reflects your business.

Below, we’ve put together the significant reasons why a web design is critical to your online success.

Navigation and Usability

web design

Navigation is essential to your website especially when it comprises a number of pages. Users tend to wander through your site trying to find what they were actually looking for.

Know that users immediately judge your site in a matter of seconds. When they see it as cluttered, confusing and chaotic, expect them to hit the “Back” button, leaving your bounce rate critically high.

You need a well-developed navigation where users can easily understand and explore what your site has to offer. Don’t worry! You don’t need state-of-the-art typefaces. A rule of thumb to make it simple yet intuitive to make your visitors come back for more.

Remember that consumer’s attention span is short. If it takes them a while to figure out how to contact your page, then you might as well consider these users a lost lead.

The Content and the Visual Elements

The visual elements involve the choice of font and other typo details. You need consistency throughout the design to deliver a coherent and clear message to your audience.

The same format, typeface guidelines and style will serve as the backbone of your site’s pages. This makes the entire experience streamlines and coherent, allowing users to easily remember the message you want to deliver.

However, never overdo this. If your web page looks messy, it could affect the conversion rate. Visually cluttered pages are difficult to read, leading users to abandon your site and making them decide not to come back.

web design

Uniformity

What sets your brand apart from the competition? Users need to easily identify your brand in different types of medium. For example, in the event that there are changes in your brand and its visual communication, this will leave your consumers confused and would think that there’s something wrong with your brand.

Your brand’s logo, for example, must be consistently integrated into the website and all of your brand’s print materials. Consistency is always key.

SEO and Organisation

Just like how we read a book, comfortably reading a web page is usually from left to right, top to bottom. Since most people read from the upper left area, web designers should most of the data here.

Why? Simple—this increases your chances of conveying your message directly to the visitors who will eventually become customers.

Additionally, improve your site SEO (Search Engine Optimisation) by utilising the visual areas for important details. This can happen when you incorporate business-related keywords into the HTML text so that when search engines like Google can crawl into your site, you’ll have better search engine placement. In other words, this helps your site become more visible and searchable.

Bear in mind that you cannot afford to mess up SEO, else you’ll be fighting an uphill battle for visibility.

web design

In Summary

Today’s businesses have their own website so that their products or services are readily accessible to consumers worldwide. Thanks to web design, websites have become user-friendly, optimised and a welcome environment where users can easily get useful data any time of the day.

Furthermore, if you own a well-managed site, people will definitely rely on you and your brand, building trust and loyalty. Once you have established this, users will no longer have doubts regarding the products or services you offer. In effect, you’ll have a thriving and profitable business.