mobile responsive

Google to Make Page Speed a Ranking Factor in Mobile Search Ranking

Google is giving you a stronger reason to focus on a mobile responsive site. Last January 17, Google announced a new ranking algorithm specifically designed for mobile search, calling it “Speed Update.”

This update will go live in July 2018. This means you still have ample time to focus on your site’s mobile performance.

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What is the Speed Update?

This is the significant change in how Google ranks websites for mobile searches. The new algorithm takes page speed into consideration as one of the signals.

Fortunately, Google pointed out that this will only affect a relatively small percentage of queries. The ones affected will be the pages delivering “the slowest experiences to users.”

According to Google, the search query’s intent is still a very strong signal. So a slow-loading page may still rank high provided it has relevant content.

Taking into consideration speed as a ranking factor isn’t new since Google has been obsessed with speed. For almost 8 years, desktop site speed has been the search engine’s ranking factor. What’s new this time is the addition of mobile sites in the site speed ranking equation.

Users expect speed

To highlight the importance of a mobile responsive site, Google showcased the following eye-opening statistics. According to Google’s research, as the page load time increases from 1 to 10 seconds, the probability of a visitor bouncing out of the website also increase by 123%.

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In other words, page speed has a direct impact on the site’s bounce rate. Adding a mere 2 seconds to the load speed also increases the bounce rate by 32%.

 

How does this affect e-commerce sites?

It is high time to focus on mobile user experience by increasing site load speed. Google provided the following tools to help you not only optimise but also test your site’s page speed:

  • Lighthouse. As part of Chrome Developer Tools, this automated tool helps audit the quality of web pages (accessibility, performance, and more).
  • Chrome User Experience Report. This is a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions.
  • PageSpeed Insights. This is a tool indicating how well a page performs on the Chrome User Experience Report and suggests performance optimization.

Mobile-First Indexing

The Speed Update is not the only mobile search initiative Google is launching this year. Expect to see an increase in the application of Google’s mobile-first index. This will determine the overall ranking of each website based mobile factors, further emphasising the significance of the Speed Update.

Summing up

The search giant’s focus on mobile stems from the increasing number of online search using mobile devices. In fact, over half of all online searches come from smartphones. So this year, you need to rethink how a mobile responsive site will affect your bounce rate and your site’s overall ranking.

mobile responsive

Tips on Optimising Your Blog for Mobile Responsiveness (And Why You Should)

 

You’re reading this because you’ve noticed a decline in your site’s organic web traffic. Perhaps, you’re still using the same old web design you had when you first launched your site.

This may come as a bit of a surprise, but a bad website design could be causing more harm than good—that is, losing web traffic. As you know, Google has changed recently its search algorithm.

Why?

Simply to boost the rankings of mobile-friendly websites. And also, Google wants to punish desktop-only sites.

This simply means if your site isn’t optimised to meet the mobile responsive standards set by Google, then your business might be jeopardy.

It’s time to make some changes and turn things around—boost those rankings!

How?

Start by optimising your website. And here’s how:

The Future and Mobile

Think about this for a second:

What do a park, bus, restaurant, libraries, shopping malls and the dinner table all have in common?

Well, if your answer is:

Everyone either sitting, standing, reading, or walking is looking at their smartphone or tablets.

Then, good observation skills!

The point is—mobile usage is taking over (if it already hasn’t). In fact, it will continue to skyrocket especially now that phones are getting larger screens, built with AI capability and feature more robust hardware.

In fact, these mobile devices have surpassed desktop units for more Internet use. Wow! If that isn’t a clue enough, then what is?

Give or take a few more years, smartphones and tablets will take over web browsing. So it’s better to take action now than try to save your business by then.

Either Beat or Catch up with Competition

According to reports, 62% of companies worldwide who have a mobile-first website have seen an increase in sales compared with desktop-only sites. As you may know, this isn’t much of a surprise since 52% of users admit that they prefer engaging with mobile responsive websites.

In other words, by making your website mobile-friendly, you’ll be better equipped to catch up or even beat the competition and possibly rank higher in Google search results pages.

You need to prove the world that you mean business by being more innovative and thus increasing profit from your business.

A Higher Rank in Google

As previously mentioned, Google boosts the rankings of mobile-friendly websites. If a user googles a particular thing online, for example, web design London, Google will automatically show mobile-responsive sites higher than desktop-only sites.

You should know that Google rolled out its new algorithm last May 2016. If your organic web traffic has plummeted since then, perhaps the culprit is your website.

It’s high time to optimise your website so that you’ll be able to recover the lost traffic and in the process rank better on Google SERPs.

How to Make Your Site More Mobile-Responsive

First thing’s first—test your website first to find out which parts you need to improve or fix. Google Mobile-Friendly Test is a tool you can use to check how a visitor can use your page using a mobile device. Also offered are tips on how to improve your website for mobile devices.

mobile responsiveness

Google Analytics is another tool you can use to check which mobile devices your visitors frequently use to visit your site. This allows you to better optimise for specific mobile screens based on that data.

Tip 1: Optimising for Touch Screens

You may have noticed, but the single biggest difference between a desktop and a mobile device is the mode of interaction. Where a mouse or a touchpad is used on a desktop, users use their fingertips to swipe and zoom on mobile devices.

You need to consider that a responsive site isn’t enough—it must also be optimised for touch screens, offering greater UX. Include touchscreen navigation as well.

mobile responsive

Tip 2: Increase Site Load Speed

People are on the go. We are on the go. This fast-paced world we live in demands web pages to load as quickly as possible. Faster loading speeds can increase conversions and could decrease bounce rates. This means slow load speeds will lead your visitors to your competitors. Who wants that?

Here’s what you can do:

  • Reduce the images. Large format images can tremendously slow download times. Check your site which images you can get rid of—only unnecessary ones. Then conduct an a/b testing with and without those images to find out if it makes any difference.

If the images will need to stay, then optimise them for mobile usage.

  • Optimise plugins and themes. Even if everything else is optimised, a bottleneck phenomenon could still happen on your site speed because of bad plugin and theme code. Additionally, concatenate and minify plugin CSS and JS files.

Tip 3: The Right Font Size

Wouldn’t it be easy to read blog posts in the right font size, without having to zoom in and out, on a mobile device? The incorrect font size, where you need to badly zoom in to read a text, will definitely ruin UX.

To remedy this, configure a viewport to ensure the fonts are rendered to the correct sizes on varying mobile screens. Although this is a relatively simple process, some CSS skills might be needed to get this done.

Tip 4: Use a Better Theme

If you’re using WP, you might want to upgrade to a better theme, if you haven’t already. Opt for WP themes that have mobile-friendly designs. Replace the old theme of your site.

Viola!

You’re done.

If not, you can always utilise a plugin in order to optimise your site for mobile devices, although this isn’t a highly recommended method since this will make your site load a bit slower. It’s an ideal temporary fix, however.

Tip 5: Implement AMP

Accelerated Mobile Pages (AMP)—an open-source website designed to improve web content and ad performance. In other words, it offers a smooth browsing experience for mobile device users.

Once implemented, AMP generates an optimised version of your page that, in split seconds, can be viewed on mobile devices.

Not only will your site load faster, but also AMP-powered sites are ranked higher by Google on mobile search results pages.

AMP can be implemented on your site using a free WP plugin. Note the keyword here—FREE.

Final Thoughts

Continually test your site until you arrive on the perfect mobile responsive web design that will not only improve UX but also increase conversions, drive traffic to your page and boost Google rankings. It’s basically up to you!

What are you waiting for?
View Our Mobile Responsive Methods

 

seo-this-year

Things We’ve Learned About SEO This Year

 

Since the beginning of the search engine, SEO has been an essential, yet quite often misunderstood industry. For most people, these three letters bring massive frustration; but for others, SEO has rescued their business. To top it off, having a distinct search strategy often separates those who succeed on their business ventures, from those who don’t.

So as we wrap up the year, let’s have a look at how this industry has grown and changed over time, shall we?

The rise of Artificial Intelligence (AI)

Google, Amazon, IBM, and Apple are very proactive in developing and utilizing an Artificial Narrow Intelligence (ANI). This specific AI can be used to automate repetitive tasks, such as: looking up shipping dates, product details, order histories and performing other client requests.

The consumer is continuously becoming more comfortable with this certain type of technology and has grown to trust its results. Why you ask? Well, Google handles more than 3.5 billion searches per day, in which 16% to 20% of those are unique queries that have never been searched by anyone before. To manage this type of demand, Google created a machine learning in order to help deliver better and reliable results.

An ever-growing industry

SEO’s reputation has grown massively over the past few years, due to the awesome work of the real pros out there. Presently, the industry is worth more than $65 billion, and this is because large and small companies are seeing just how important it is to have a good search strategy in their line of business.

As search engines continue to evolve over time, SEO is not just another added service brought to you by some freelance web designers. With the right amount of data, tools, knowledge, skills and experience, SEO has become a leading industry all on its own.

Mobile-friendly algorithm

A year after “Mobilegeddon”, a certain event marked by the launch of Google’s mobile-friendly ranking algorithm, the giant company announced that it would soon be augmenting its effects, so as to further provide mobile-friendly sites on mobile search. That particular boost rolled out last May 12, 2016, though the outcome was not nearly as momentous as when the mobile-friendly ranking algorithm initially started.

The Divided index

As mobile search continues to be accountable for a most global share of the search queries, Google is progressively taking steps to becoming a mobile-first company. Just last November, Google declared that it was experimenting with using a mobile-first index, which basically means that the mobile version of a website would be considered the “default” option for ranking purposes instead of the usual desktop version.

View Our SEO Methods

mobile responsive websites

Why It’s Essential To Have Mobile Responsive Websites

Mobile Responsive Websites

Contrary to popular belief, most websites online are actually not mobile responsive. To explain to you what mobile responsive is, basically your website needs to be able to adjust how it displays to varying sizes of screens that it is being viewed on. So some people will be on a large screens like 20″ some on a 14″ screen going down to tablets of 7″ and phones down to 4 or 5″ screens. If someone on a mobile views a site designed for a large screen it won’t display properly and they will be given scroll bars to scroll left and right.

So Why Is it Essential For Your Website To Be Mobile Responsive

Nowadays it is said that 50% or more people searching online are actually on a mobile phone or a tablet. This figure is also supposed to increase in the coming years as mobiles improve and more people acquire android and iphone devices. So if your website is not responsive the viewer will end up just clicking the back button and searching for someone else that provides the same service as you. Your website has to be up with the times or it will end up becoming extinct for visitors and your online profits or lead generations will severely drop.

If you are interested in turning your website mobile responsive but are not sure how or what it entails please use the contact form here or alternatively give me (Marc) a call on 0203 823 9033 and I will be happy to explain to you everything you need to know about the process. Read up on our web design services below.

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