For 2018, designers have opted to bump up the type trend and go for the bigger, bolder typography. Typefaces are less elaborate but paired with bold colour, cut-outs, gradients, and some customisations, they produce some of the most noticeable letterings around. The trend shows a migration away from the flatter, more traditional choices that have
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To many business owners and even a handful of web design London firms, SEO offers little or no value whatsoever to their respective websites. While this is completely untrue on so many levels, the perception is not hard to understand. With all the information about SEO floating around, it’s hard to see which is real
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Search Engine Optimization or SEO has a very big impact on the success of a website. SEO is responsible for making websites highly searchable to users. This searchability, in turn, creates traffic to a website and ultimately business. Here are five tips to keep in mind when creating a kick-ass web design with SEO in
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Yes, we all do want to succeed as online marketers. However, what does that “success” actually mean? We can just as easily track analytics or count how many social media followers we have or even watch as the number of visitors of e-commerce websites grow. But how do you know you’re successful? Well, there’s only
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Yes, landing pages are indeed overrated. Yes, you’ve spent hours and hours building your site’s landing page only to eventually discover it didn’t exactly work in your favour. They barely converted. Admit it, they were weak. Although landing pages have been praised by many as the ultimate solution to magically boost conversion problems, they are
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Social media played a vital role in businesses seeking to expand their visibility in 2017. However, 2018 will seek to fully capitalize on the trends set forth in the previous year with even better viewership and conversion rates. Average social media dependency of the current generation has seen a steady rise, and if you look
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In the digital world, landing on the coveted top spot on all search engine results pages, especially Google, could significantly improve the exposure of your e-commerce websites, establishing your authority in this lucrative industry and delivering the kind of ROI that you have been wanting. But why isn’t your site ranking at the first few
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The last two decades saw the significant evolution of the digital marketing landscape. Between the surge of misinformation floating around the digital marketing world and Google’s continuously changing algorithm, it’s easy to be derailed from the basic optimisation practices that should be employed in SEO and content strategy. With the regular technological shift in search
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Google is giving you a stronger reason to focus on a mobile responsive site. Last January 17, Google announced a new ranking algorithm specifically designed for mobile search, calling it “Speed Update.” This update will go live in July 2018. This means you still have ample time to focus on your site’s mobile performance. What
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