Content marketing is one of the most effective forms of online marketing, but only when you begin gaining active participation does it begin to take on meaning. That particular participation can then tell you about the direction and quality of your strategy; it basically serves as a form of feedback.
It measures how effective your current strategy is and it’s also an indication of where it should grow. They’re particularly important for gauging the status, diagnosing, as well as the needs of your content— but only if you know where to look.
These are some of the most important things that measure the effectiveness of your content marketing strategy:
The Likes and Reactions
Though these seem to be subtle feedbacks that usually takes place on social media platforms— unless when you’re publishing on a client’s site that features a similar feature— they’re still an important indicator.
For some, these may not seem as a valued measurement of the content’s quality, but you can use it as a basis for determining how engaged or interested your audience is with one post/article versus another. If you notice certain posts getting more likes and reactions than others, further engage those type of posts.
Comments are by far the most solid responses that can show you just how interesting or engaging your content is. Though it’s not always a perfectly dependable indicator, more comments mean your content is more intriguing to a greater number of people.
A blog post without any comments may mean that your content isn’t stimulating enough, but this also depends on the current amount of traffic your site has. On the other hand, utilize the comments to look for qualitative evaluations of your work— your readers may praise you for bringing in certain details to light.
The Number of Shares
Shares are another form of measurement on how to gauge your article’s success. People share articles when they read something unique, interesting, useful, or something that makes them feel a powerful emotion. You should aim to create contents that achieve one of these goals— after all, earning a high number of shares means greater traffic, greater visibility, and more authority for your website.
The Conversion Rate
Lastly, you should measure your content’s ability to convert readers. No matter how truly you care about helping your audience or how good your content is; at the end of the day, your content is an important tool to help your site gain more revenue.
If your articles and blog posts are drawing people in, but those people are not converting, there’s probably a hiccup in your content marketing strategy that needs to be addressed. You can always track your conversions on the back end of your site, or even establish goals in Google Analytics; however you decide to do it, take note of your most successful articles and change something if your current strategy fails to promote more conversions over time.
Ultimately, you have to remember that your readers and followers are the ones responsible for making your efforts a success— so don’t make the biggest mistake of ignoring your them.