Finally, make your website “device ready”

How to “Future Proof” Your Web Design

 

The Internet is an ever-evolving world. Constant change in standards, devices, and browsers, for example, need to be accepted and dealt with in order to be competitive. Web designers must be able to predict these changes and make sure that their design can withstand future changes and still be competitive.

In other words, every time technology decides to move forward, their creations don’t get left behind.  Otherwise, they will be left constantly changing their entire platform for a new one.

Here are some ways to future-proof your site’s design and make sure it will still be good in the foreseeable future.

Choose a good framework from the beginning

Choose a good framework from the beginning

The choice of framework is a vital part of creating a good website. A good framework is usually the one being used by most if not all web developers, so why not join the club?

The most popular framework is usually the industry standard, and getting on it will only yield good results. Another advantage is you will never run out of resources every time you encounter a problem. But the biggest advantage of being on the standard platform is that future changes in the industry will always be built around the current standard.

In a way, changes will not affect current designs by much and so will not require a total revamp.

Enable your website for the best platform available

A website that is platform-enabled is one that can be effortlessly changed for additional functionality using an external application programming interface (API). The platform of choice should be able to provide access points or integration points where these changes can be made. Being able to integrate new functions into your web design at any point in time guarantees the website is future proof.

Make sure to choose the right host for your website

Make sure to choose the right host for your website

Choosing the right host is another vital element to make sure your website is future proof. A good host will allow you to stage your site while doing your tests on plugins and themes. This will allow you to test out updates in real time, therefore making your site current with the times.

Pick a host that offer extra features like firewalls, built-in content delivery systems, and automatic malware scanning. But most of all, make sure the host you choose is lightning fast.

Your website should be “Option Ready” right from the beginning

Your website should be “Option Ready” right from the beginning

Having the ability to be able to change colours, themes, and some other features without having to change the whole site is not only smart but also practical. Why would you want to scrap an entire site and start from scratch when all you want is a new colour for the background or a different font on a CTA button?

All of these should be options ready to deploy at a moment’s notice without disrupting the site’s operation.

Finally, make your website “device ready”

Finally, make your website “device ready”

Users have migrated from the desktop to their mobile devices for anything Internet. With the world moving fast, nobody wants to be left behind while doing their e-mails, shopping online, or simply being on social media.

People nowadays want to do everything while on the go. The surge in new mobile gadgets coming out left and right is a testament to this. Future-proof your website by making sure they are coded to work on these mobile devices.

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luxury web design London

Annoying Web Design Trends You Should Think Twice Before Using

Web design continues to evolve every year. This annual change is why we constantly encounter new trends and the latest features. However, luxury web design London firms point out that not all change is good, and sometimes adding these new features to your website causes more problems.

Here is a compilation of the latest trends in web design that might not be good for your site.

Utilizing popovers for web advertising on your site

Popovers closely resemble the old pop-up ads and only succeed in annoying users. They interrupt the search process for the user and are at best intrusive. More so with the variety that doesn’t come with a close button.

luxury web design London

Videos or music that is set to autoplay

This is even more annoying especially if they are located somewhere on the page not visible on the current screen displayed. You have to scroll all the way to where it’s at just to turn it off. Luckily, Google Chrome has a mute button on the tab of the browser that you can click to silence these audio files.

Using image carousels

Some sites choose to have the background image be stationary while everything else scrolls. In the proper setting, it can be cool and is something different. However, if it does not go well with your site, it simply becomes an annoying feature. It renders the site unattractive and difficult to navigate.  It also affects the speed of the site, and we all know how that ends.

luxury web design London

Menus that hover on the screen

These menus hover on the screen regardless of how far down the user scrolls, and they won’t go away. If a visitor opens a page on your site, this hover menu will be there to greet them. Talk about annoying.

Parallax scrolling

This is an effect where the foreground scrolls faster than the background on a site. Sites that use this feature are relatively slow, and slow sites are not popular with users and Google. This can be a deal breaker for users, and they can just leave and go to other sites. Speed is your ally when it concerns websites.

luxury web design London

Web design is a very competitive field, and there are some designers and companies who feel the need to “try some new trends and techniques.” If these effects don’t work out as expected, they have nothing to lose. On the other hand, your business won’t be as lucky. Sometimes having a “new” or “unique feature” is not always the best option. Having an attention-grabbing site with quality content that connects to your users is the ideal setup and should make your site popular with both the users and Google. Take it from luxury web design London firms, for example, who will ensure your website is in tip-top shape so you can reap the benefits in the long run.

luxury web design London

Luxury Web Design Essential: Hottest 2018 Typography Trends You Need to Try

For 2018, designers have opted to bump up the type trend and go for the bigger, bolder typography.  Typefaces are less elaborate but paired with bold colour, cut-outs, gradients, and some customisations, they produce some of the most noticeable letterings around.

The trend shows a migration away from the flatter, more traditional choices that have been popular for quite some time. Although a little more difficult to pull off, these new typefaces should be part of an overall intentional approach and not just a trendy method to dress up a project.

Let’s take a look at these typography trends now, which have become hot items especially with luxury web design London firms.

A typeface that is highlighted for emphasis

luxury web design London

A simple technique best for words that really need to be seen by the users. Using simple highlights to create a separation of lettering to the background or using underlines are just a couple of popular techniques to utilize this style trend. This method is best for shorter groups of words so as not to overpower the overall design.

Simple San Serif in bold

luxury web design London

Making a strong impression doesn’t mean fonts have to be overly ornate. Lately, the simple San Serif font in wider strokes is becoming popular especially for new websites. The reason it works is that these typefaces are highly readable, and creating a contrast between font and background is quite simple. This is one of the most effective trends in this list.

Fonts and type in colour

luxury web design London

This type of font started showing up a lot lately. Being in a class of their own, they are surprisingly more popular than primarily expected. Although there are plenty of black and white fonts in more simple styles, colour in fonts are back in style.

Luxury web design London firms, for example, are starting to combine simple typography with colour to put more emphasis on the word in colour. Bright colours draw the visual interest and are a great starting point to get messages across or brands to be noticed.

Using cut-outs and overlays

luxury web design London

Layered designs are a great way to create depth. Applying this in typography is a very nice touch. Cut-outs and overlays are text elements that rely on background images or colouration to give substance to the font’s form.

Both are really visually interesting and fun to be creative with. They are best used for large fonts and very limited number of words. Photos, textures, or videos make great backgrounds for both, but be careful not to overwhelm users by not using other design effects together with these techniques.

Try the overdone design effects

luxury web design London

Usually, designers are allergic to “overdoing” anything. With the overdone typography trend, however, simple texts that are treated with several effects working together come out to be so over the top that users have no choice but to read it. Everything from outlines, bevels, and shadows can be applied. No effect is too much. The concept is, the more effects you apply, the more users are bound to look.

Apply gradients to text

luxury web design London

Probably the most underrated design trend due to misuse. This technique has been around for a while but suffers from undue bad reputation because of mediocre application. In the hands of the correct designer, this technique yields striking results. The slight change in colouration of the lettering gives simple words a fresh and modern look. It adds just the right amount of interest in an otherwise boring single colour scheme.

Go for the fully customised look

luxury web design London

In typography, the rule is to leave the fonts alone. Typefaces are meant to be used and not altered.  Again, the current trend sees designers going against this rule and are making slight but noticeable adjustments to fonts just to make them a little bit more interesting. Some designers even go for the fully customised look and go all-out in the changes. Although this option is pricey, you can see them used in projects of bigger brands.

Overlapping lettering with other elements

luxury web design London

This nifty trend came from print design where it is more common and easily applied. Traditional layering dictates that print and other elements occupy separate space. But with current trends going the way they are, digital media is catching on, and designers are more open to allowing overlapping layers of text and other elements. The final result can be very interesting and provides a point of focus for users. Having the correct image and maintaining text readability is key.

Typography trends are evolving, and 2018 is the year where most designers feel it is just right to try out new techniques. Check out luxury web design London firms, for example. Typography may be steeped in tradition, but current trends may see those traditions altered and gone against just to prove that things can be done differently with even better results.

web design London SEO

SEO Risks: Which Is Worth Taking and Worth Avoiding

To many business owners and even a handful of web design London firms, SEO offers little or no value whatsoever to their respective websites.  While this is completely untrue on so many levels, the perception is not hard to understand.

With all the information about SEO floating around, it’s hard to see which is real and which is not.  So much so that the decision to employ SEO becomes a very difficult one.

A good SEO strategy will not yield the expected results for months. In fact, the strategy itself might not make sense to most. But when they do, the results can be staggering in terms of exposure and profitability.

Like any other business, making a decision to try some new strategies and tactics carries risks that need to be taken into account. Risks have to be considered if they are worth taking in lieu of the expected benefits or are the risks too big that they’re not even worth trying out.

These are similar questions you can ask when giving SEO a chance to improve your site. So which SEO risks are worth taking and which are not?

To put things in better perspective, not using SEO is the biggest risk you can take. With that being said, let us consider other risks involved.

web design London SEO risks to take

SEO Risks Worth Taking

  1. Creating big and small changes and testing them for effectiveness

The ultimate goal of SEO is to create profitable traffic for your site. If nobody is actually clicking to gain access to your site, then that is not going to happen. There is a number of reasons why this is happening, and finding out is not easy.

The only way is to make changes to one element at a time and compare their performance against new variations of each. Changes can be made to titles, meta descriptions, and actual content, for example.

So what makes this method a risk? Doing these changes and testing routine is a trial and error thing. During the time when the correct wording combination and layout have not been discovered yet, traffic to your site might be reduced even further.

What makes it a risk worth taking is once you find the right arrangements, you’ll be able to maximize it and concentrate on increasing traffic to your site and ultimately profit.

  1. Using high-quality backlinks

Backlinks are a very important part of SEO. They increase rankings and help establish authority, and web design London and other companies can’t get enough of them. But why take the risk of losing customers by pointing them to another site that may potentially be better than yours?

Sometimes, it’s not just about your site but being generous enough to acknowledge other sites relevant to your users. So you may be risking losing visitors to your site by pointing them to other sites but you gain Google’s trust by establishing yourself as a reference to other reliable sites. This works wonders in increasing your rank in Google’s eyes.

  1. Improving your site’s URL structure

Homepage URLs should be brief and if possible contain the company name. Something like this should do the trick: www.mycompany.com. It’s short enough and easily recalled. But succeeding pages should contain unique keywords and be more explicit as to the page contents. However even then, if URLs are too long and descriptive, their display will be in danger of being truncated by the search engine past a certain cut off point and replaced with a (….).  This is the time to change some of your URLs by revamping the site’s structure.

The actual risk involved here is that changes of this sort will affect traffic to the site and rankings. Dips in both traffic and rankings are not uncommon during these situations. But on the upside, if done properly, you will end up with a streamlined structure that is very attractive to both search engines and web users.

  1. Revamp your website

Every now and then, there will be a need to redo your site from the ground up. This may be a necessary move since the site is old and needing a facelift or just part of routinary changes.  Either way, redesigns like these can be risky and costly. You may see a dip in your rankings as Google tries to re-assess your site post-change.

Loyal customers may find themselves lost in the new design and move to other sites. But more often than not, Google understands these changes, and their necessity and rankings should bounce right back. Even old users will eventually get used to the new look. The other benefit of a complete revamp is gaining new clients because of the new improved image.

  1. Acquire Past Due or Open Domains

Sometimes, site owners for whatever reason fail to renew their domain subscription. This renders their domain available to other site owners to acquire and use. Buying domains with a track record and redirecting then to your site can be a good source of necessary backlinks.  There are serious risks involved with this method though, and you should only use this if you absolutely know what you are doing.

Make sure the expired domain you are going to use is related to the business you are in. Because if that domain has existing users, they will be redirected to your site every time they try to access it. Imagine their frustration if they end up on a site totally unrelated to one they are trying to access. The backlash to this technique could be detrimental to your rankings and to your popularity as well. This is a very cheap technique that can drive serious traffic to your site if you can pull it off.

SEO Risks You Should Avoid

web design London SEO risks to avoid

  1. Using or creating doorway pages

Doorway pages are simple web pages designed to redirect users to a different page than what they intend to go to. It is best to avoid using these because Google doesn’t particularly like them. And knowing how Google feels about these pages, it is best to avoid them altogether.  The risks are simply not worth it, and even web design London firms recognise this risk.

  1. Not allowing neutral backlinks to your site

We know that good backlinks help boost rankings, while bad backlinks have the opposite effect. But what about the neutral ones, those that neither boost nor hurt your site?

Neutral backlinks may not offer any advantage or disadvantage to your site, but they can still drive potentially good traffic to you. Plus, in Google’s eyes, your site will look good for allowing quality backlinks access to your site. This is a sure-fire way of avoiding the stiff penalties that Google imposes on sites that host low-quality backlinks.

  1. Deleting or combining entire pages or contents

What may seem to be a mundane action, deleting entire pages or contents from your site due to say, discontinued products and the like, can be harmful to your site’s metrics. Once these pages are deleted, everything associated with them like keywords and URLs is also deleted.  If these pages were ranking before, all those rankings will also disappear. Not a good idea.

Instead of deleting these pages entirely and risk losing those rankings, leave them there and just place messages or links for customers or clients that will redirect them to similar pages with relevant products or services. Similarly, if two pages are to be merged as one, be sure to put 301 redirects on the old URL to ensure all the link traffic and ranking are not lost.

  1. Use of exact match keywords in the anchor text

This was the logical way to boost traffic to your site in the past. But this method was abused to the point of being absurd that Google decided to put a stop to the practice. Now, any sign of overdoing this method carries a stiff penalty from Google, so it is best to just avoid this one. Look for more organic ways to link to your site and develop a good backlink profile.

  1. Making small changes too many times and too often to a site

Once in a while, it is good to update the contents of your site or even change the looks.  This is actually good practice in Google’s eyes. However, too many of these small changes and too often can hurt your site’s performance rather than boost it.

These minute changes will not go unnoticed by Google and even website visitors. This is prone to raising a red flag for Google who may end up penalizing the site for being suspicious because of the constant changes. Even users will eventually notice the changes and may find the site harder to navigate or losing value to them.

web design London SEO risks

In Conclusion

If there is anything that can be gleaned from all of the risks involved in SEO, it is the fact that SEO remains to be vital for website success. Risks are there whether you like it or not, but some risks are simply worth taking because the gains are far greater if they succeed. Web design London firms can help you gauge which risks are worth to tackle and which ones you should completely forget.

SEO

The Role of Web Design in Making a Profitable Business

Contrary to what many think, establishing your online presence doesn’t end the moment you launch your brand’s website. It’s the tip of the iceberg, and you have a long way to go from there.

There are a few things you need to consider to successfully highlight the online presence of your business. One such feature you need to give importance is a well-thought-out web design.

Why is it important?

The website design is one of the most basic elements that make up the identity of your online presence. Fortunately, you don’t need to pay an exorbitant amount of money to high-end designers. Rather, all you need is a good design that reflects your business.

Below, we’ve put together the significant reasons why a web design is critical to your online success.

Navigation and Usability

web design

Navigation is essential to your website especially when it comprises a number of pages. Users tend to wander through your site trying to find what they were actually looking for.

Know that users immediately judge your site in a matter of seconds. When they see it as cluttered, confusing and chaotic, expect them to hit the “Back” button, leaving your bounce rate critically high.

You need a well-developed navigation where users can easily understand and explore what your site has to offer. Don’t worry! You don’t need state-of-the-art typefaces. A rule of thumb to make it simple yet intuitive to make your visitors come back for more.

Remember that consumer’s attention span is short. If it takes them a while to figure out how to contact your page, then you might as well consider these users a lost lead.

The Content and the Visual Elements

The visual elements involve the choice of font and other typo details. You need consistency throughout the design to deliver a coherent and clear message to your audience.

The same format, typeface guidelines and style will serve as the backbone of your site’s pages. This makes the entire experience streamlines and coherent, allowing users to easily remember the message you want to deliver.

However, never overdo this. If your web page looks messy, it could affect the conversion rate. Visually cluttered pages are difficult to read, leading users to abandon your site and making them decide not to come back.

web design

Uniformity

What sets your brand apart from the competition? Users need to easily identify your brand in different types of medium. For example, in the event that there are changes in your brand and its visual communication, this will leave your consumers confused and would think that there’s something wrong with your brand.

Your brand’s logo, for example, must be consistently integrated into the website and all of your brand’s print materials. Consistency is always key.

SEO and Organisation

Just like how we read a book, comfortably reading a web page is usually from left to right, top to bottom. Since most people read from the upper left area, web designers should most of the data here.

Why? Simple—this increases your chances of conveying your message directly to the visitors who will eventually become customers.

Additionally, improve your site SEO (Search Engine Optimisation) by utilising the visual areas for important details. This can happen when you incorporate business-related keywords into the HTML text so that when search engines like Google can crawl into your site, you’ll have better search engine placement. In other words, this helps your site become more visible and searchable.

Bear in mind that you cannot afford to mess up SEO, else you’ll be fighting an uphill battle for visibility.

web design

In Summary

Today’s businesses have their own website so that their products or services are readily accessible to consumers worldwide. Thanks to web design, websites have become user-friendly, optimised and a welcome environment where users can easily get useful data any time of the day.

Furthermore, if you own a well-managed site, people will definitely rely on you and your brand, building trust and loyalty. Once you have established this, users will no longer have doubts regarding the products or services you offer. In effect, you’ll have a thriving and profitable business.

 

web design

8 Steps to Making an Engaging Digital Experience

For you to be effective and succeed in the cut-throat e-commerce industry, your web design should, and must, be multifunctional. This about it as a house—it needs a strong foundation, has to protect its inhabitants from the harsh elements brought about by outside factors, must provide a comfortable living space, must provide ample storage, and also must meet the basic needs, among others.

In other words, your e-commerce website needs to be designed to lift user engagement, improve user experience and acquisition and also help retain consumers.

It’s a marriage between psychology and science to create an artistic way of building your empire. To create an engaging and interactive user experience, your team must focus on varying elements that target directly your audience.

Below are 8 steps to help you refine the user experience of your users.

web design

Put emphasis on user types, not on buyer personas

Buyer personas have been specifically designed to align with ad copy and marketing messages.

For example, you don’t have to know exactly what “customer Danny” particularly wants or likes or what his pain points are in order to create the ideal UX.

However, you need to know your target user types and how they shop or browse your e-commerce site, what type of device they use and how they use or what they think of your products. Create your engaging web design based on those user types segments instead of the buyer personas.

Design your site with Fisher-Price in mind

When refining UX, design your site with large, simplified elements, clear copy and actionable directions that even a child can easily understand. In other words, you should aim for something that seems like the user is interacting with life-size Fisher-Price toys.

This works perfectly well with any other device, specifically with mobile experience where larger design elements make for easy navigation.

web design

Create a simplified experience

Contrary to what many believe, you should embrace white space and make sure your interface is kept clean, simple and direct to the point. But you must remember to keep users feel engaged immediately.

You should make them feel that they’re invited to fully explore your website and discover on their own your best-sellers, your seasonal products and what basically your business has to offer. What you need to avoid is making them feel that they’re forced into doing something or having them play hide-and-seek because of the cluttered design elements with too many options.

Sometimes, simplicity is always key.

Your feelings aren’t always spot on

Just because you feel, or think, your site looks good and has somewhat passed when put through its paces in a test environment doesn’t mean that it has attained perfection. How your team of professional and skilled designers view the UX might be far-fetched than what the actual customer would see or feel your design for the very first time.

Hence, you need to test the experience, always, with outsiders. In fact, there a hundreds of services online that you can use to test the UX of your sites with actual, real, customers.

Their responses, comments and activities will be recorded as they interact with your site or app. Then, you can review their feedback and make the necessary changes in order to improve UX.

Design with a limited real estate in mind

Every time you create a new UX for your consumers, make sure to consider how it would look or function on mobile. It should be mobile-friendly and make navigation as smooth as possible for users without having them zooming in and out.

To guarantee a better UX, design for mobile use first to ensure compatibility and a more overall engaging and successful UX.

web design

Don’t forget to integrate social

Social proofing your site goes a long way at improving conversions and engagement with prospective users or consumers. By doing so, you’re making it easier for your target audience to promote your products, interact with other consumers and also possibly contribute content such as reviews and their thoughts.

Include customisation features

Users will feel more at home with your site by personalising their UX. It will also make the experience more engaging.

Offer customisation options where users could choose, say, their page’s layout or pick out specific dashboard elements if you have an online community. This will encourage them to come back to “their own space” in your brand.

web design

Provide a personalised experience

Directly ask consumers their feedback while they’re still on your site. This will make them feel valuable.

How? 

Consider an exit intent survey asking them to answer a few short questions about their experience with your site. Then, use these data to further improve UX and increase your consumer pool.

Final thoughts

People, in general, are engaged in different ways, with some responding to certain types of experiences or content. It’s up to you tailor consumer needs and match it with your products. You need to understand your target audience.

Above all, always Test . . . Test . . . and test some more to have the perfect and successful web design that adheres to improving UX.

web design London effective landing page

7 Tips to Make Your Landing Page Effective

 

Does your landing page successfully convert visitors into loyal customers or leads? If not, then you might want to re-evaluate its effectivity. But if your landing pages are converting quite well, then implementing a few tips could help you squeeze more benefits.

If you are unfamiliar with the term or recently heard it from the online community, it is any webpage appearing whenever a visitor clicks on an online ad. The landing page is usually designed to guide site visitors toward an intended conversion goal through an online offer.

It is basically the cornerstone of any successful online marketing strategy. It should be persuasive to grab the visitor’s attention, compelling them to convert. Regardless if you have a stellar web design and mouth-watering offer or if your PPC ads are more than optimised to perfection, without an effective landing page, then expect that your business is bound to suffer.

Here are 7 tips to help you make a winning landing page.

Align your offers with your target consumers

Alignment is the most important element in conversion rate optimisation. Your prospective audience searches for products that they need, so your offers or products must match those as closely as possible.

If your products or offers don’t match what they need or that it doesn’t solve their problems, then your target audience will not likely convert and will move on to another site.

Tailor your landing page to your target audience

Now that you have aligned your offers or products to that of your target consumers, it’s time to customise your landing page for varying audiences. Visitors clicking your ads from social media sites such as Facebook or Twitter are different from those arriving from a PPC ad or from those clinking links in your brand’s newsletter.

web design london responsive design

Utilise a responsive design

A growing number of consumers are no longer using their PCs to view e-commerce sites online. The trend is going mobile, accessing via a smartphone or a tablet. You need to appeal to your target audience by utilising a responsive web design for your brand.

If they can’t view your landing page using their tablet or phone, chances are they won’t convert or immediately abandon your site. Invest in a good responsive design that looks appealing on just about any device so it won’t cost you sales and leads.

Avoid a lengthy registration

Only ask for your visitor’s email address, if that’s the only information you need, at the moment. The longer the registration process, the lower the number of conversions. So keep your conversions high by only asking information that you really need. If they will become repeat customers, then you can ask for more useful information.

Persuasive CTA

An effective landing page always has a powerful call to action (CTA), which is considered as the second biggest opportunity for you to improve your conversion rates.

Just keep it short, around 5 to 7 words. Use verbs indicating value, such as “Create my account” or “Get my free ___” instead of using “Submit” or other verbs that tell what the visitor has to do.

Visible trust signals

Visitors need to trust your page before they finalise their purchase. One powerful tool you need to use is trust signals or badges or other social proof elements.

These range from third-party certifications, security badges, consumer testimonials and reviews, customer success stories, client logos, number of subscribers and many more. These serve as endorsements of your brand’s quality, skill and trustworthiness.

web design london trust badges

 

Match landing page headline with ad copy

Avoid confusing your visitors with a different headline for your landing page. They might think it was either click bait or a false ad. The landing page’s headline and ad copy must be exactly the same or almost similar. Not only will this create a smooth transition for your visitor, but also this lowers bounce rates and improves your site’s AdWords Quality Score.

Final thoughts

Don’t forget to test! To come up with an effective landing page, conduct a thorough test and track your results to check whether your landing page is effective and if not find out what you can do to improve it.

Remember that your landing page needs to be flawless if you want to maintain and grow your leads and sales. So all elements from the headline to the web design must work together toward a common goal.
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web design principles

8 Principles of a Successful Web Design

 

An effective web design is not determined by the owners of the site but by the users. There are factors that affect a site’s usability. A successful website goes above and beyond form (how it looks) and function (ease of usability).

The site’s design is more important for user conversion than you think. You can use all user conversion-boosting platforms in the world, but if your site looks like it’s very poorly done, it will do you no good.

In fact, it will hurt your business’ credibility and look poorly in Google’s eyes. So what makes a web design successful? This article details the principles of web page design that is not only aesthetically pleasing but also engaging, effective and easy to use.

Here are 8 successful web design principles you should know and understand.

Aesthetically pleasing to the right users

Your target customer is your specific market segment—your clients. So it follows that your web design elements you be tailored to your target customers. The design should explicitly appeal to demographic-specific consumers.

A little bit of research can go a long way, so determine consumer habits since they reveal buying preferences such as colours, image types and other design features. A high number of site visitors is of no use if they don’t convert, eventually.

Less is more

Your site’s purpose is sometimes overshadowed by too much design elements cramped on one page. It ultimately distracts the consumer from purchasing your products. An effective web design is simple. It is clean and makes the site easy to navigate yet aesthetically appealing that it attracts the consumer to stay on the page. Unnecessary or distracting design features clutter your site and don’t necessarily serve any purpose other than distracting the consumer from converting. Always remember the end game and know your site’s purpose.

Functionality and usability

Functionality and usability should drive each design decision. Every link should function and every CTA must be correctly positioned to achieve an easy and clear path to consumer conversion.

Innovative, not distracting

Imagine Google and Apple’s logos. They’re unforgettable not because they are already famous but because of the innovative use of whitespace. Successful web designs understand how to take advantage of whitespace and other design elements. A site is more effective if it uses a clean, simple design that is surrounded by whitespace, creating a less distracting design and guiding visitors where you would want them to go.

Easy to understand

Your message should be direct to the point. Visitors should clearly understand every headline, phrase and word and not get confused as to what you want from them. Any deviations from your message such as unusual words or less commonly used terms or phrases usually are the barriers to conversion.

Cohesiveness

Every business is a unique entity. It has a personality of its own and more often is demonstrated in the brand’s service. So the design is the reflection of the business’ unique qualities. The design should be cohesive down to the last detail.

Dig deeper

The design should inspire visitors to dig deeper and find out more about the site, ultimately leading them to convert. This starts from the homepage, which should have an initial appeal in usability and design.

Emphasising what matters most

Your design must directly communicate to visitors that your brand can solve specific consumer problems or needs. Part of this process is the balance between copy and images. You should appeal what the consumer wants most.

It’s easy to make a site that converts by simply keeping in mind these design principles. Web design London recommends that you evaluate the current status of your web design. Check whether is it converting or not or which design principles you need to apply for a more useful and engaging and memorable site for visitors and consumers.
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2017 Web Design Trends

Top 10 Web Design Trends to Follow in 2017

 

Designers believe that following the trend is a crucial part of our job. More often than not, being constantly up-to-date is seen as mandatory in our line of business.

Then again, the web is a rapidly evolving space, so development techniques and technologies can appear instantly. Tools are continually improving to allow for greater freedom when designing interactions and interfaces. Because of this, various web design techniques and patterns can begin to trend within a short span of time.

Here’s a quick guide of web design trends to help you keep up with the latest:

Improvement Through Microinteractions

Microinteractions

 

These are the specific moments when a user/visitor is interacting with your website. These moments include actions such as sending a message, liking a post, or filling in a form. The goal of micro-interactions is to gain feedback from the users, thus, rendering guidance for the users by enhancing UX.

Modern Retro Vibe

Modern Retro

 

Whether it’s vintage typography, pixel art, or 80s inspired imagery; retro style with a bit of a modern twist is undoubtedly in right now. It has been having a more significant influence on the web design world over the last few years, with numerous sites making use of this trend.

When opting for a vintage look, be sure to make use of some eye-catching animations, as it gives the site a sleek, modern feel.

Opt for Open Composition

Open Composition

 

Before, the web design world was mainly dominated by symmetrical, closed, and somewhat static layouts.

However, during 2016, a lot of designers deviated from this style and opted for open compositions instead. This layout is composed of loosely suspended elements that are moving somewhere off-screen. The placement of elements on these sites conveys the idea that they still “exist” beyond the edge of your monitor. It’s quickly gaining popularity year after year.

The Juxtapositions

Juxtapositions

 

In 2016, most web designers veered away from the similar pairing of typefaces for higher contrast. Strong combinations were reinforced by the high contrast between the text sizes. Large and ornamental typefaces were mixed with plain geometric ones and vice versa.

One popular thing to do was to use large-sized texts, as it created a powerful contrast between headers and the rest of the content.

Creative Cinemagraphs

Cinemagraphs

 

Cinemagraphs are still images with details that have repeated movements. They have been recently gaining popularity, as it can be a visually striking addition to any site.

Bear in mind that cinemagraphs can either be videos or GIF files and that both of these can result in large file sizes if it is of high quality. Some of these files can exceed 3MB, so you might want to reconsider streaming a video instead.

Bold and Artistic Typography

Typography

 

2017 is likely to push the limits of what designers will do with typography. Nowadays, you can even combine video and typography to create a classy yet stylish website design! A short video can play in the background, and it’s only visible through a single, large letter of your choice. The letter and the video can even change as you navigate through each section of the homepage. Pretty creative, right?

Material Design

Material Design

 

Material Design has been around since 2014. It is mainly built of on the principle of paper and ink, translating the characteristics of these two into a digital format.

It is indeed an innovative way of designing to build a hierarchy of importance and meaning of any page. It employs different geometric shapes to enhance their website visually and create depth; such as the use of edges and shadows to emphasise what you should click or touch.

The Asymmetrical Layout

Asymmetrical Layout

 

2016 also broke the custom of symmetry design, which dominated the industry for quite a long time. Nowadays, a lot of designers are making asymmetric layouts which are not entirely balanced on either side of the web page.

360 Videos & Virtual Reality

 

360 Videos Virtual Reality

 

Numerous gaming VR headsets have been released during 2016, and 360 videos have seen a surge in various search engines. This year, web designers should think of exciting ways to include 360 videos into their websites to draw in more audience.

Contrasting Colours

Duotone Colors

 

A website’s colour palette is incredibly essential. It can significantly influence users’ thoughts, emotions, as well as conversion rates. Due to the continued popularity of Google’s Material Design, bright and vibrant colours is now entirely in demand. The use of Duotone is also quite popular these days.

That concludes our top 10 web design trends to follow this year! We hope these tips gave you some idea of the web technologies and design patterns to watch out for. Now have fun planning out and designing your websites!

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