For 2018, designers have opted to bump up the type trend and go for the bigger, bolder typography. Typefaces are less elaborate but paired with bold colour, cut-outs, gradients, and some customisations, they produce some of the most noticeable letterings around.
The trend shows a migration away from the flatter, more traditional choices that have been popular for quite some time. Although a little more difficult to pull off, these new typefaces should be part of an overall intentional approach and not just a trendy method to dress up a project.
Let’s take a look at these typography trends now, which have become hot items especially with luxury web design London firms.
A typeface that is highlighted for emphasis
A simple technique best for words that really need to be seen by the users. Using simple highlights to create a separation of lettering to the background or using underlines are just a couple of popular techniques to utilize this style trend. This method is best for shorter groups of words so as not to overpower the overall design.
Simple San Serif in bold
Making a strong impression doesn’t mean fonts have to be overly ornate. Lately, the simple San Serif font in wider strokes is becoming popular especially for new websites. The reason it works is that these typefaces are highly readable, and creating a contrast between font and background is quite simple. This is one of the most effective trends in this list.
Fonts and type in colour
This type of font started showing up a lot lately. Being in a class of their own, they are surprisingly more popular than primarily expected. Although there are plenty of black and white fonts in more simple styles, colour in fonts are back in style.
Luxury web design London firms, for example, are starting to combine simple typography with colour to put more emphasis on the word in colour. Bright colours draw the visual interest and are a great starting point to get messages across or brands to be noticed.
Using cut-outs and overlays
Layered designs are a great way to create depth. Applying this in typography is a very nice touch. Cut-outs and overlays are text elements that rely on background images or colouration to give substance to the font’s form.
Both are really visually interesting and fun to be creative with. They are best used for large fonts and very limited number of words. Photos, textures, or videos make great backgrounds for both, but be careful not to overwhelm users by not using other design effects together with these techniques.
Try the overdone design effects
Usually, designers are allergic to “overdoing” anything. With the overdone typography trend, however, simple texts that are treated with several effects working together come out to be so over the top that users have no choice but to read it. Everything from outlines, bevels, and shadows can be applied. No effect is too much. The concept is, the more effects you apply, the more users are bound to look.
Apply gradients to text
Probably the most underrated design trend due to misuse. This technique has been around for a while but suffers from undue bad reputation because of mediocre application. In the hands of the correct designer, this technique yields striking results. The slight change in colouration of the lettering gives simple words a fresh and modern look. It adds just the right amount of interest in an otherwise boring single colour scheme.
Go for the fully customised look
In typography, the rule is to leave the fonts alone. Typefaces are meant to be used and not altered. Again, the current trend sees designers going against this rule and are making slight but noticeable adjustments to fonts just to make them a little bit more interesting. Some designers even go for the fully customised look and go all-out in the changes. Although this option is pricey, you can see them used in projects of bigger brands.
Overlapping lettering with other elements
This nifty trend came from print design where it is more common and easily applied. Traditional layering dictates that print and other elements occupy separate space. But with current trends going the way they are, digital media is catching on, and designers are more open to allowing overlapping layers of text and other elements. The final result can be very interesting and provides a point of focus for users. Having the correct image and maintaining text readability is key.
Typography trends are evolving, and 2018 is the year where most designers feel it is just right to try out new techniques. Check out luxury web design London firms, for example. Typography may be steeped in tradition, but current trends may see those traditions altered and gone against just to prove that things can be done differently with even better results.
