When you release a new feature on your website or maybe updating an existing one, be sure to update your online resources on how to use that update/feature as well. By not doing so, you do a disservice to your visitors and potential customers.
It would be like setting up a brand new smart TV without any instructional manual on how to utilize its modern features. Sure, you most likely will be able to figure out how to use it, but it’s an extra hassle to have to guess at how all the features actually work than by having a user-friendly manual at hand.
Unlike a lot of other physical products out there (such as cars or TVs), software companies and a lot of websites are never truly “finished” with their end-product. There will always be incremental versions that vary from slight to massive tweaks that can entirely change how a customer interacts with the website.
Aside from knowing its importance, a lot of companies and business owners fail to update their customers regarding the new features of their site, in a rush to push out the greatest and latest features. This may leave the customers feeling confused – or worse, frustrated – when it comes to trying out the latest feature.
That’s why it is truly important to make sure that prior to the announcement or marketing of a new product or feature, you should work on updating your instruction manual with clear and concise how-to guides.
For example, place a note somewhere on your homepage (that will easily be seen by the visitors) regarding the changes you made on the site, such as “This particular button is now over here and has been relabelled into this and it now functions like this”. This helps your potential customers to seamlessly browse your site, so it’s a win-win situation in the end.