Things We’ve Learned About SEO This Year

seo-this-year

Since the beginning of the search engine, SEO has been an essential, yet quite often misunderstood industry. For most people, these three letters bring massive frustration; but for others, SEO has rescued their business. To top it off, having a distinct search strategy often separates those who succeed on their business ventures, from those who don’t.

So as we wrap up the year, let’s have a look at how this industry has grown and changed over time, shall we?

The rise of Artificial Intelligence (AI)

Google, Amazon, IBM, and Apple are very proactive in developing and utilizing an Artificial Narrow Intelligence (ANI). This specific AI can be used to automate repetitive tasks, such as: looking up shipping dates, product details, order histories and performing other client requests.

The consumer is continuously becoming more comfortable with this certain type of technology and has grown to trust its results. Why you ask? Well, Google handles more than 3.5 billion searches per day, in which 16% to 20% of those are unique queries that have never been searched by anyone before. To manage this type of demand, Google created a machine learning in order to help deliver better and reliable results.

An ever-growing industry

SEO’s reputation has grown massively over the past few years, due to the awesome work of the real pros out there. Presently, the industry is worth more than $65 billion, and this is because large and small companies are seeing just how important it is to have a good search strategy in their line of business.

As search engines continue to evolve over time, SEO is not just another added service brought to you by some freelance web designers. With the right amount of data, tools, knowledge, skills and experience, SEO has become a leading industry all on its own.

Mobile-friendly algorithm

A year after “Mobilegeddon”, a certain event marked by the launch of Google’s mobile-friendly ranking algorithm, the giant company announced that it would soon be augmenting its effects, so as to further provide mobile-friendly sites on mobile search. That particular boost rolled out last May 12, 2016, though the outcome was not nearly as momentous as when the mobile-friendly ranking algorithm initially started.

The Divided index

As mobile search continues to be accountable for a most global share of the search queries, Google is progressively taking steps to becoming a mobile-first company. Just last November, Google declared that it was experimenting with using a mobile-first index, which basically means that the mobile version of a website would be considered the “default” option for ranking purposes instead of the usual desktop version.

View Our SEO Methods

Related Blog

SEO Risks: Which Is Worth Taking and Worth Avoiding

June 2, 2018

To many business owners and even a handful of web design London firms, SEO offers little or no value whatsoever to their respective websites.  While this is completely untrue on so many levels, the perception is not hard to understand. With all the information about SEO floating around, it’s hard to see which is real […]

Important Factor To Remember Before Updating Your Site

May 24, 2017

  When you release a new feature on your website or maybe updating an existing one, be sure to update your online resources on how to use that update/feature as well. By not doing so, you do a disservice to your visitors and potential customers. It would be like setting up a brand new smart […]

8 Steps to Making an Engaging Digital Experience

March 18, 2018

For you to be effective and succeed in the cut-throat e-commerce industry, your web design should, and must, be multifunctional. This about it as a house—it needs a strong foundation, has to protect its inhabitants from the harsh elements brought about by outside factors, must provide a comfortable living space, must provide ample storage, and […]

The Most Important Components on Your Website

January 25, 2016

Have you ever questioned where your guests look first once they enter your web page? Two brilliant researchers at Missouri University of Science and Technology established the answer to this concern by means of eye-tracking software. In line with the outcome of their study, it takes about 2.6 seconds from the moment a web page […]

1 2