Ever heard of the expression, “Everything old is new again?” That’s the case with flat web designs and it’s even stronger than ever. This specific category of web design is neat, fresh, uncluttered and minimalist, focusing on content rather than the flashy design elements like 3D effects, bevels, gradients, etc., that adds certain dimension and depth to a website.
More and more websites now prefer the simplicity of a flat website design because of it’s functional, sleek, and user-friendly to visitors. Another reason would be its natural fit with responsive web design, particularly with the increasing number of people using their smartphones and other mobile devices to access the Internet.
Here are some if its key elements:
The colour palette
Focusing on colour is necessary to accomplish a successful flat web design. To be interesting and eye-catching, bright and vibrant colours are often utilised to give emphasis. While other types of web designs use only about three to four colours on their palette, flat web design uses as many as eight colours.
The user interface
Another key element is a much simpler user interface (UI). Clear and basic icons are also commonly used; though these icons may be minimal, they still make a strong design statement. This is purposely designed and intended to go along with the typography that goes with the design. The usage of diverse colours for each icon also allows captivating layout.
The style and appearance
Next factor that defines flat web design is typography. With a minimalist design, typography takes on an emphasised focus. Typographies work best in flat websites as they complement the whole look and vibe of the design. And by keeping the simple nature of flat design, the content should also be shorter, simpler and most importantly, to the point. Play with different types of typography and colours to further boost the appeal of the website.
Another essential element of designing flat is by not adding any special effects. Say no to embossing, feathered edges, overly-cast shadows, or any other design exaggeration. Instead, utilize different colours, shapes, icons, and even images to creatively provide design effects. It’s also important to remember that every site element, starting from navigational buttons to image frames, should be clean, crisp and shows a clear site organization.
The minimalist approach
This is the final key element when making a flat website. Accomplish this goal by creatively using photos as your primary design element. Let the images do its job of expressing points and information rather than merely using texts to present various messages. Also, keep the background as simple as possible; a creative design can definitely be achieved without using a lot of design elements.
How long will this trend last? It’s pretty hard to say. After all, it depends on the extent in which web designers embrace this style of design. However, considering that search engines focus more on quality content over flashy designs, this trend may stick around for some time. Let us know what you think!