A landing page is an extremely vital link for capturing your targeted audience. Apart from other pages on your website, a landing page is an essential advertising and marketing tool that has a particular goal.
Any business related websites may have one or more landing pages, in order to target different sets of audiences. No matter the goal, your landing pages must contain certain components for it to be effective.
The question is, does your landing page make the cut?
Answer these questions honestly:
1. Is your landing page strong enough to make the people keep reading more?
2. Does the information on your landing page make a connection to the service, product, or any other offering that prompted the person to click the page?
3. Are the images you incorporated in the page original?
4. Does the content distinctly show what you are offering?
5. Does the form on your landing page only ask for people’s name, phone number, and e-mail address?
6. Are you delivering a valuable offer to your audience?
7. Does your landing page have concise and limited navigation?
8. Is your landing page suitable and well-designed for all types of computers and mobile devices?
Your Website’s Landing Page Score
If you have answered “Yes” to all of the questions, then your landing page is fulfilling its purpose. However, if you have answered “No” to any of the questions mentioned above, here are some recommendations on how to improve the strength of your landing page.
i. A landing page headline makes or breaks the deal. As such, it needs to clearly state your call to action and the specific reason as to why the person should take that action.
ii. Whatever source was used to draw visitors to your landing page, it needs to connect with your landing page’s message. Any disconnect puts your brand’s credibility in question and a feeling of mistrust to your visitors.
iii. Visuals are really important on a landing page, for they can draw people in. Be sure your own business photos or have a skilled web designer create an image especially for your landing site.
iv. The content of a landing page should be focused on what is being offered. Tell your audience about what your offer is, and why it is different from others. If possible, include the benefits they could receive from your services or products.
v. Always remember that ‘less is more’ when dealing with forms. It should only request the necessary information you need and nothing else. If you require your visitors to give out too much information, they’re less likely to continue the task.
vi. People will provide their contact information if they know they are getting something of value in return. Be certain what you are offering is of value and then be sure your landing page clearly shows this value.
vii. You want your audience to stay on your landing page, so it will be better to limit navigation links and buttons. The ultimate goal is to have them make the desired action and not navigate to other pages.
viii. A well-planned and well-designed landing page make a remarkable first impression on the visitors. People will trust your website and your brand knowing that they are dealing with a reputable company. To further enhance your conversion rate, have a professional web designer optimize your landing page for mobile devices.
So, does your landing page make the cut? If not, take these important factors into consideration.