If you’re like most internet users, chances are you have already filled out some type of form just to get a free trial of a software or to download a PDF file. Business websites use forms because these are one of the most powerful ways to create new leads for their brand, as well as keeping their customers updated.
Since it’s more convenient to keep a current customer than it is to get a new one, obtaining a form that allows you to get your customer’s email address means you can continue updating them with your new products or services via flash sales, email newsletters, and special offers.
However, just like anything else on your website, there’s always a right way to create a form.
Listed below are some of the things you should keep in mind:
Give them a Reason To Fill It Out
The best way to get someone to fill out a form is to give them something useful and interesting in exchange. Giving out a personal information such as email address in exchange for a free video, free mp3 download, free PDF files, and even a free software is already a form of a cost to the end user.
Keep It Short and Concise
The shorter it is, the better chances for the customer to fill the blanks. Keep it less intrusive in its questioning and hassle-free to fill everything out.
Make it Mobile-Friendly
These days, most users utilize their smart phones for almost everything, that is why mobile-friendly forms are always a good idea. If the form doesn’t work great on a mobile device, you’ll most likely see a huge decrease in the number of submissions.
Respect the Email
As previously mentioned; giving up an email address is allowing someone the right to contact you later on. It’s expected to receive emails every once in a while, but what’s not expected is getting a couple of newsletters every day.
If you overuse this right, it will eventually backfire on both your brand’s reputation and your email sending reputation because they’ll most likely report you as spam.