Drip.. Drop..
Do you hear that? That’s the sound of your client’s patience slowly dripping away, the longer they browse your page.
As prospective customers look through your site, their patience may be gradually decreasing, minute by minute. We all have a limited amount of patience available for each day – and once it’s all used up, we get irritable, annoyed, and just plain unpleasant.
This is why it’s extremely crucial to build an inviting, user-friendly website. As what we’ve mentioned before, familiarity can easily generate contempt if there is an infuriating work-flow on a website or a specific application that someone uses on a daily basis.
Of course, the same is true for commercial websites:
• Clashing colour palette that hurts the eyes of the viewers
• A novella of text to read through once the reader’s eyes adjust
• Menu filled with terminologies that only your marketing department can understand, which could be something they encoded during an all-nighter
• A product picture that does not fully expand as promised due to some skewed javascript
• Disorganized menu set-up leaving your customers immensely confused or worse; misguided
• A website that isn’t compatible on a mobile phone screen
• Numerous broken link due to a misplaced white paper
• Inefficient and complicated check-out process that stops a purchase from happening. Leaving your customers with no other choice but to abandon their shopping carts.
All of the mentioned issues (except the last one) are considered to be minor in the grand scheme of things, but when fused together, they can easily squeeze out your client’s patience, leaving them utterly frustrated and dissatisfied. They could even give your website a very bad review, which could eventually affect your traffic.
It’s important to remember these factors when designing your website. Simple, to-the-point text, mild and cheerful colours, links that work properly when clicked, organized menu buttons that make perfect sense, and a hassle-free shopping cart can go a long way in preserving your client’s patience while they browse your site.
