How To Preserve Your Client’s Patience

how-to-preserve-your-clients-patience

Drip.. Drop..

Do you hear that? That’s the sound of your client’s patience slowly dripping away, the longer they browse your page.

As prospective customers look through your site, their patience may be gradually decreasing, minute by minute. We all have a limited amount of patience available for each day – and once it’s all used up, we get irritable, annoyed, and just plain unpleasant.

This is why it’s extremely crucial to build an inviting, user-friendly website. As what we’ve mentioned before, familiarity can easily generate contempt if there is an infuriating work-flow on a website or a specific application that someone uses on a daily basis.

Of course, the same is true for commercial websites:

• Clashing colour palette that hurts the eyes of the viewers

• A novella of text to read through once the reader’s eyes adjust

• Menu filled with terminologies that only your marketing department can understand, which could be something they encoded during an all-nighter

• A product picture that does not fully expand as promised due to some skewed javascript

• Disorganized menu set-up leaving your customers immensely confused or worse; misguided

A website that isn’t compatible on a mobile phone screen

• Numerous broken link due to a misplaced white paper

• Inefficient and complicated check-out process that stops a purchase from happening. Leaving your customers with no other choice but to abandon their shopping carts.

All of the mentioned issues (except the last one) are considered to be minor in the grand scheme of things, but when fused together, they can easily squeeze out your client’s patience, leaving them utterly frustrated and dissatisfied. They could even give your website a very bad review, which could eventually affect your traffic.

It’s important to remember these factors when designing your website. Simple, to-the-point text, mild and cheerful colours, links that work properly when clicked, organized menu buttons that make perfect sense, and a hassle-free shopping cart can go a long way in preserving your client’s patience while they browse your site.

View Our Web Design Methods

Related Blog

Why It’s Essential To Have Mobile Responsive Websites

February 12, 2015

Mobile Responsive Websites Contrary to popular belief, most websites online are actually not mobile responsive. To explain to you what mobile responsive is, basically your website needs to be able to adjust how it displays to varying sizes of screens that it is being viewed on. So some people will be on a large screen […]

Website Loading times Crucial Or Not?

February 24, 2015

Have you ever landed on a website that takes ages to load? How do you feel when you sit there waiting and you only get a blank screen whilst the website loads? How many people do you think sit and wait or just click back and move on to the next site? The most important […]

Understanding Negative SEO Attack and How to Prevent It From Happening

January 31, 2018

The Internet has become really overcrowded, congested, and highly competitive over the past few years. Nowadays, when you search for a specific topic or product online, you’re going to get a whole lot of search results in an instant. Not just hundreds but over thousands of them—maybe even hundreds of thousands! With that being said, […]

Things We’ve Learned About SEO This Year

December 21, 2016

Since the beginning of the search engine, SEO has been an essential, yet quite often misunderstood industry. For most people, these three letters bring massive frustration; but for others, SEO has rescued their business. To top it off, having a distinct search strategy often separates those who succeed on their business ventures, from those who […]

1 2