Have you ever landed on a website that takes ages to load? How do you feel when you sit there waiting and you only get a blank screen whilst the website loads? How many people do you think sit and wait or just click back and move on to the next site?
The most important thing to factor is that most people viewing the web are busy and want to move quickly, and the second most important thing to remember is that there are loads of other people offering the same service as you within just a few clicks of a button. Therefore everything you do when building your website has to make the visitors life as smooth and easy as possible.
Websites built with poor coding or structure or that rely heavily on too many large images will end up taking long to load and ruining your visitors experience. This in the long run will ruin your conversion or lead generation rates and cause your website not to work effectively for you.
Another thing to factor is that google does not like websites that take a long time to load. when they decide to rank websites in the search engines they take many factors into consideration and website loading times is one of them. If your site doesn’t display well for visitors and does give them a smooth journey then google will not display you in their results.
If you are looking for effective web marketing that will really increase your business and work effectively for you get in touch with us. Either use the contact form here or alternatively you can call Marc on 0203 823 9033 and he can discuss any issue or things you don’t understand and explain to you have everything works. Also check out our page on SEO below.