Email subscription lists are ever-changing. As subscribers discard an old email address, change their email address, or even un-subscribe of your newsletter, it is essential to constantly add new subscribers to your email database. Increasing your email marketing list doesn’t have to be a long and tedious process, particularly when tools already exist to make it simple and effortless.
Here, we have selected some tools to effectively build up your email list:
Simplified Website Forms
An email sign-up form can be seamlessly added to your website so visitors are given the chance to join your email subscription list.
You can determine whether to put email subscription prompts on one or more web pages; just be sure that it can easily be seen to draw in interest. The most appropriate pages for an email list subscription prompt are the main page of your blog, About Us, Home, and in your Contact page. A lot of businesses also consider giving special offers as part of their email sign-up form as a thank you for the people who subscribed.
The QR Codes
With efficient marketing strategy and creativity, quick response (QR) codes can be a fun way to pull in more subscribers to your email list. You can set up your QR campaign so when your visitors scan the QR code, it will direct them to join your newsletter. While traditional black and white QR codes are more common, you can easily add some character to it by incorporating them into your logo and making them multi-coloured.
Social Media Sites
Take advantage of the different tools available in social media platforms to acquire email list subscriptions. With Facebook, you can use its custom tab to add an email sign up. You can then integrate that call to action tab in the Views and Apps sections of your Facebook business page design. Aside from that, you can present an email sign-up promotion in your timeline and ask your followers to share it with others.
With LinkedIn, you can definitely add an interesting offer to your company page that can only be obtained when they join your email subscription list. Your Google + business page is also a great platform for boosting email sign up on your Google + about, as well as on Google + updates sections. You can easily do the same in a Twitter campaign, too. If you’re a fan of Pinterest, why not pin an image of a promotional giveaway that requires joining your email list.
Whenever your business creates a certain video for YouTube, add a call to action at the end to subscribe to your email newsletter for them to be updated with your latest offers. It’s that easy!
The Checkout Process
One of the most effective ways of seeking email addresses is at a point of sale. For online sales, incorporate a check-box to your checkout process where your customers can easily check a box and input their email address to instantly subscribe to your email list. For in-store sales, you can train your workers to ask the customers to subscribe to your email newsletter in order for them to be notified whenever you have new stocks, or even put a prompt to your point of sale system where you can sign them up right away.
Utilize these easy tools to efficiently amp up your email subscribers now!