The Most Important Components on Your Website

most-important-components-on-your-website

Have you ever questioned where your guests look first once they enter your web page? Two brilliant researchers at Missouri University of Science and Technology established the answer to this concern by means of eye-tracking software. In line with the outcome of their study, it takes about 2.6 seconds from the moment a web page loads, for a person’s eyes to center their attention on a specific element. From a design viewpoint, this means that whatever your visitors are looking at first better be great.

First impressions are essential, as more people use the Internet to look for information, a user’s first impressions of a website can make a big impact. It all comes down whether your audience perceives your site favorable or unfavorable.

A recent study shows that 56% of customers are more likely to buy goods from certain brands if they find their website designs great.

Keep it simple
A well laid-out and user-friendly website is always more effective than a messy, chaotic page full of unnecessary information. If possible, limit your top-level navigation menu (don’t exceed to more than six to eight tabs), keep them visibly labeled and organize the related pages under those tabs.

Add site search to the upper right corner of your web page for your visitors to use, so they can quickly find what they are searching for. Use a few deliberately placed, high-quality images to give your website a professional look.

Easy access to contact information
Your contact information should be easily noticeable. If possible, place it at the top of your home page, so that people don’t have to look hard for an address or a phone number if they want to communicate.

Making sure that your contact information is accessible through the main navigation menu could also be a good strategy.

The study conducted by Missouri S&T found out that users usually spend time looking at both social media icons and the bottom most part of the website. Placing social media account links at both header and footer of your web page will serve as an attention grabber, and also a way to keep in touch with your customers.

Benefit from the SEO
A picture is worth a thousand words, particularly on a website. But that certain photo should be SEO-friendly, in order for people to easily find your business.

SEO is another serious aspect of website design. Search engines usually analyze your webpage from top to bottom and left to right. Pictures will most likely not be picked up by search engines, so it’s important to place titles and alt tags that will allow your images to appear in top results.

Mobile-optimize your webpage
People would commonly use their smartphones and tablets to browse the Web these days. It’s more significant than ever to ensure that your website can run smoothly from both desktop and mobile views.

Clients already demand a desktop experience when browsing their smartphones and tablets, creating more reason for your website to be mobile-optimized. This could be the key ingredient to conveying that high demand. Websites with inadequate content and awkward navigation tabs will most likely be passed over for another site that could supply a better experience.

You need a website service that will automatically add all this to to the job, so you can focus entirely on running your business. Check out our web design service here.

OUR PORTFOLIO

Related Blog

Website Design Myths You Might Know

February 29, 2016

  Website design is the core of creating a good user experience which will eventually help in driving more traffic, sales and other metrics. How your website is laid out for people to see with its colors, functions, font and images will just be the difference between the success or failure of your online business. […]

Planning Out Your Website

May 25, 2017

Designing and mapping out a website is truly a lot harder than the finished product suggests. In actuality, the real behind-the-scenes process conveys a different story as it often takes an entire team to fully create a website, and the final product may even be a bit (or a lot) different than the initial idea. […]

8 Steps to Making an Engaging Digital Experience

March 18, 2018

For you to be effective and succeed in the cut-throat e-commerce industry, your web design should, and must, be multifunctional. This about it as a house—it needs a strong foundation, has to protect its inhabitants from the harsh elements brought about by outside factors, must provide a comfortable living space, must provide ample storage, and […]

Why Should You Redesign Your Website

February 12, 2015

Website Redesigns Many people feel that once they have a website online that will be sufficient for their business. The problem is that your website is a reflection of your business, and the number of clients we get coming to us with poorly designed websites or sites with slow loading times is shocking. When a […]

1 2