Any good business knows the importance of monthly check-ups to know if all aspects are working properly. Such is also the case for your e-commerce websites. Doing your monthly checks and performing the necessary changes will play a major role in the success of your site.
Here is a checklist of things that should be considered during your monthly maintenance routine, which have been utilised also by web design London firms who oversee monthly checks on their sites.
Review all security measures in place
Security plays a vital role in the survival of the website as well as the peace of mind of consumers. Update all log-in passwords to ensure security against hacker access, study security monitoring reports and act on recommendations as soon as possible.
Make sure SSL certificates are in place and functioning and make security assessments for common vulnerabilities like Cross-site scripting, SQL injections, and Cross-site Request Forgeries.
Review all website functions and make sure they are working
Check your e-commerce websites from the user’s point of view. Make sure it is working on all platforms to confirm compatibility.
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Check ordering and payment functions for functionality and time-loading speeds to see if they are up to specs. If loading a page takes more than two seconds, then make necessary adjustments.
CMS should be up to date
Look for issues like dead pages, broken links, and non-working CTAs. These are real issues that users run into when accessing sites.
Update the site content
Websites are ranked according to their value to the user. Keeping the contents updated increases this value.
Make sure blogs and articles are updated as well as header banners. Components that promote user engagement like testimonials must be kept fresh. Links to social media must be visible with updated photos and videos.
Make sure contents are optimised with URLs and keywords to improve SEO results. Update product photos and videos if there are any to keep the site fresh even for repeat customers.
Tweak SEO for improved results
Be sure to check keywords, URLs, and descriptions and update them if necessary. Check that all imageries and contents contain URLs and title tags. Ensure all links connect to content-rich and reliable destinations and add value to the site.
And last but not least, study crawl diagnostics reports and look for crawl errors and issues with missing titles and repeating content.
Storage and backup
Be sure to have a reliable off-site storage where you can back-up data monthly. This prevents lost data and increases data security.
Tidy up for faster-loading speeds
Check that plug-in are current and delete those that are unused. Remove files in the library that are of no use and delete broken links and old content. Streamline code by using efficient practices like CSS.
Summing up
Take the time to review the analytics of your luxury web design site. Although analytics should be looked at once a week, it is also a smart move to review them on a monthly schedule to have a more in-depth understanding of which strategies are successful and which ones affect important metrics such as conversions.
A monthly detailed scrutiny of analytics will help you refine marketing strategies and site functionality to come up with better SEO results, user traffic, and conversion rates.
