If you take a close look at all the big companies that have made the leap to social media marketing, you will notice the “consistency” in their ads or posts relative to the company’s theme or image. This is what is called brand consistency.
The idea is to create an image or persona that remains the same regardless of the social media platform being used. Do you have to be a big company to adapt to this strategy? The answer is a big no.
Small businesses will see benefits from this same strategy just as the big companies do. Creating a consistent image separates you from other small businesses seeking recognition from the same clientele as yours.
By doing so, you create a memorable image that sticks in the minds of potential buyers who will remember you when they shop for products related to your industry. Creating a unique image can inspire followers who are loyal to a product or brand that they feel they can relate to.
So how do you achieve brand consistency for your e-commerce business? Well, there are a few things you can maintain to make sure you are brand-consistent on all social media platforms.
Consistency in social media profiles
First, the look of your profiles should be consistent. Certain companies have distinct profiles that make them unique and easily identifiable. Maintain this uniqueness in your profiles so that you are easily recognised regardless of social media platform. Just using your company logo as your profile picture is one example of achieving this.
Have a consistent “feel” to your posts
Have your presence felt by potential buyers when they read or see your posts so that at once, they know it’s you. Set a tone of discussion that potential buyers can see, hear, and recognize as you. Users from different social media platforms react to different styles of discussion. Maintain a constant tone to these discussions and you are sure to have a consistent stream of followers.
Keep the terminology familiar
One thing that really enhances the possibility of brand recall is terminology. If your e-commerce company has a unique set of terminology that helps customers to identify it right away, don’t be afraid to use it. For example, McDonald’s is fond of using “Mc” to name their products like McChicken, McBurger, etc. One look and you know it’s McDonald’s.
Social media platforms offer immense opportunities for e-commerce branding. Although the campaign on social media isn’t easy, it will still be fun and you’ll be able to reach and capture wider network and increase brand awareness.
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