Facebook: Driving Engagement Using the Worlds Most Powerful Content Feed

All the evidence suggests that Facebook is the most powerful place where you can place your content. In fact, Facebook now drives 20 percent of all traffic to websites and it still isn’t stopping its growth.

These days, Facebook users spent 13 percent of all the time they spent on their mobile devices. In the U.S., the average Facebook users spend 14 hours a month using their mobile to get their Facebook feed, and there are around 222 million users.

With the great power of Facebook, who would not want to have their content amplified through sharing and linking.

Here are some ways to how you can improve your content marketing on Facebook feeds.

1. Post later in the evening and on Sundays too!

Try to post published works at around 10 and 11 PM local time as according to Buffer, 88 percent can get more interactions while Sunday posts can get 52.9 percent more interactions that the average normal posts. A number of reasons why this could happen:

It is probably the time when people are not doing a lot and is just checking their feeds.

There are not a lot of content being published at this time so less competition plus your post will have higher chances that they will be seen by others as well.

2. Place the right image.

Around 179 percent of Facebook posts with image gets more interactions. Make sure that your image is relevant. You can also use images that explain a concept of telling a story. An image that has around 150 to 200 characters can become very engaging thus the interaction is higher.

3. Use Videos.

There was a time when YouTube was the number one source for videos. These days, Facebook has surpassed YouTube when it comes to providing related videos for businesses. Videos are also at the top of the survey with around 89.5 average Facebook shares. Videos still get the most average shares and since Facebook emphasizes on shares than likes, it will be a great advantage to engage with more people if you can create or use videos.

4. Ask questions.

If you are placing a post, make sure to place a question as it can get more interactions than the average post.

5. In-depth articles get more interactions.

The data also revealed that articles that have more content of more than 200+ words received 40 percent more interactions than those with shorter content.

6. Create particular posts on Facebook.

Posting using a 3rd party tool resulted in getting 89.5 percent less engagement than if you will directly post to Facebook. Although this is not the fault of the tool since other factors may still contribute to this. For instance, when using a tool, people may cross-post content from Twitter or other platforms instead of just making a post specifically for Facebook or they may be scheduling a content for the next day but the story has already gone viral and your post is still scheduled which makes your story not already relevant by the time you have already posted it. And mostly, people do not like to read stories that look like it is automated. Tools such as IFTTT performed badly in the survey because its story looked automated.

So craft a post specifically made for Facebook instead of just using a post that you have already posted on another social platform. Visit us at MLA Web Designs or call us on +44 (0)203 823 9033 to know our products and services.
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