If you want to promote your website beyond search engines, we highly recommend a website promotion strategy that involves both traditional and web marketing initiatives.
How To Attract Online Visitors
Web marketing is all about gaining more visitors to your website. There are a lot of low-budget yet effective internet marketing strategies that are really proven in stimulating traffic.
Social media
One of the best ways to market your website is through social media. Developing strategies that will create an interest on Facebook, Pinterest, Twitter, blog, LinkedIn, and other social media sites can definitely increase the recognition of your brand and website.
Making an email newsletter
Enabling visitors to share their email addresses in order to receive information from you is also an effective way of marketing. That is why an e-newsletter is a must-have promotional tool. This newsletter doesn’t have to be lengthy, it can also be sent just once a month and yet it will still be effective.
Create a video
A lot of people use the Internet to search for certain information, as well as for watching an informative video presentation. You can either make a “how to” videos or any topic that co-relates your brand or business. Remember to mention your website in the video and post it on YouTube, and then share it on your other social media accounts. Using videos to further promote your website has the potential to amp the traffic to it.
Writing a blog
Incorporating a blog to your website is a good way to draw in more visitors. But for a blog to really be successful, you’ll need to provide quality content that’s more informative rather than promotional, for at least once a week. This is another way of interacting with your audience and sharing information with them, thus, making them feel involved.
Exchange Links
Incoming links not only helps your website’s popularity in search engine rankings, but they also help drive more traffic to your site from other websites. Definitely, think about exchanging your website URL with other popular and reputable websites. Consider both free and paid directories like Yahoo Directory, Open Directory Project, About.com and Business.com. Another way is through reciprocal links with other websites that complement your services or products.
Share Your Expertise
There are numerous blogs, email newsletters, and websites whose editors are always looking for content from expert sources. Think about writing articles for such sites and offer them a free content in exchange for a link to your website, as well as a brief description of your business.
Pay-Per-Click
Paid search marketing is one of the top-grade forms of targeted marketing on the Web. When used well, it could invite more and more people to your website, and result in an increase of sales or other calls of action you’re seeking. Pay-Per-Click is fairly affordable and has a good track record of returning desired results.
Try out these practical tips on how to spread the word about your site!
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