Having a blog on your website is an essential tool for increasing search engine optimization (SEO) for your website. Why, you may ask? Because most search engines are ranking the most recent information on a given keyword search first. So if you made your website content several years ago, it might not rank as high in search results as a blog article that was recently made last week. Search engines are now indexing the entire web for the most current content on a certain topic, and the way to give it to them is with a blog.
Blogs and SEO
Having an active blog on your website boosts its SEO in four main ways:
It keeps your website active – To a search engine, every new blog content matters when it comes to site ranking. This means your website is not stagnant, but rather an active one that attracts greater attention from search engines.
It gives more linking opportunities – Just as SEO strategies on your website are crucial, so are SEO efforts off your website. This is done by building links to your site, usually referred to as off-site or off page optimization.
Think of off-site links as a popularity contest. The more entries you have, the more popular your website is with most search engines and the higher your site ranks in search results. It’s one of the easiest and less time-consuming ways of building these external links is with a blog. Each time you post fresh content to your blog, you add a new link to your website. You can also upgrade it by adding links to certain pages on your website, or to certain information in previous blog posts. Then, when you promote your blog on your social bookmarking sites or social media profiles, readers click on these links and you score those priceless back links to your site.
It draws social media attention – Blog pages are one of the easiest things to share on social media. These social shares increase your website’s SEO like nothing else. When you share a certain blog post on any of your social media profiles (be it Facebook, Twitter, LinkedIn, Google+ or Pinterest ), you’re actually promoting user interaction, which in turn builds awareness for your business and driving more traffic to your website. Also, it is advisable to utilize videos or images in your blog posts as much as possible to attract even greater attraction from social media readers.
It adds more keyword opportunities – Keywords are the main key when it comes to matching what people are searching for with relevant websites. Though you can use only so many keywords in a website content before it sounds too forced with keywords.
But with a blog, you can regularly add new keywords with every new entry; these are the keywords that might not be included in any of your other website content. You can even stay current with keywords that are on-trend in your line of business by integrating them into your blog article. Because of these additional keywords, your website ranks with search engines more than it ever did. In addition, these new keywords bring more possibility for other related websites to link to your blog.
Contact us today to get started with incorporating a blog to your website, or optimizing an existing one to improve its SEO potential!