A good website must have valuable content that offers your audience the best possible experience. Content must be original and useful. When your target audience finds your content inspiring or informative, there’s a chance that they will return to your website or share your content with other people. Your original content is what attracts people to your blog.
Tip #1: Analyze your Target Audience’s Needs
Brands must be able to identify information that meets the needs of the target audience. Start this by looking at current data and customer feedback. For example, if a flower store owner gets plenty of questions on social media about flowers in season; it may be a good idea to create an informative blog post about the availability of flowers during a specific season like spring. Content must not only be useful and informative but also timely. Given the earlier example, it would not be wise to post about summer flowers during autumn. This will translate to confusion and visitors might start looking for a product they will not be able to buy.
Similarly, if data shows that most site visitors look at a particular product but do not purchase, then the content manager may want to provide a detailed description to create a better lead-in. Related to needs analysis would be ensuring that future content will be engaging. A website that connects with its audience will more likely create a solid following.
Tip #2: Use Different Methods for Presenting Content
Most content marketing strategies employ blogging as an important way to promote content. It may be prudent to look for new ways to present the same topic in different ways. An easy way to extend discussion about a certain topic would be repurposing it for different social media channels. For instance, if a yoga instructor notices that a blog post about “workout clothes” is trending, then the same information can be presented in something more visual – infographics and videos appeal to a lot of people.
Visual content often performs better than text-based content especially when shared on social media. If you need to present a lengthy article, make sure to break it up with related images. Recreating the same topics and presenting it differently will also ease the burden of having to constantly brainstorm original content. You can offer the same information more than once by coming up with unique ways of presenting it.
Tip#3: Use Clear and Concise Titles
When creating content, it might be necessary to present it with a concise heading. It is very appealing to use long clever titles, but it is more important to ensure that the title will be able to summarize what the content will be all about. Avoid generic titles as well. A vague blog title like “Dog Training for Beginners” will not appeal because the idea being offered is too generic. Users might click on the link and be disappointed because they expected something else. Worse, they might not even click on it at all.
As a comparison, a well-versed title like “5 tips to potty training your puppy” will allow users to have an idea what the full blog will be like. Concise beats clever because it can bring out the important keywords. It will also be easier for your audience to find specific information on your website. This can lower your bounce rate, meaning it will be more likely for visitors to stay and explore your content.