All too often, businesses put up marketing sites and pay tons of cash for eye-catching web design and expect a huge increase in their business. But as soon as the first reports come in, they are disappointed by the dismal performance their e-commerce sites seem to make.
But there is no cause for worry because chances are the site simply violated some simple rules for more effective marketing strategies. So instead of spending more money to change everything, let’s review the possible mistakes that have been made to make the site less than ideal.
You focus too much on your site’s traffic
The first mistake is believing that increased traffic means increased business. While mainly true, this belies the real problem. Instead of focusing on increasing traffic to the site, why not design the site to increase its conversion rate instead?
While increased traffic is generally good for business, it is useless if the site cannot convert that traffic into an actual business. A few simple tweaks are sometimes all that is needed to increase the conversion rate, while an increase in traffic could require a significantly larger investment to realize.
Your site load speed is miserably slow
The second mistake is relying on a slow website. Nothing frustrates potential clients than slow service. Ergo, a slow website is similarly compared to the quality of service potential clients expect from the site owner.
Recent studies have shown that the average human in today’s generation has the least amount of time to spare waiting for things to happen than in any other generation. And this is backed by data that is hard to ignore.
In one recent study, it was shown that 51% of shoppers will abandon their purchase because of a slow website. Choosing a host site that is known for speed and reliability is the way to go.
Offering products only once
The third mistake is thinking that offering the product once is enough. Nothing is more wrong in the marketing world. Imagine the world we live in now where people are more than ever before loaded with information from web design ads and marketing spiels and have little or no time left for anything else beyond what they are currently involved with.
Logic tells us that constant reminder is the only way for the product to sink in and be remembered by potential clients. For people who are too busy with their everyday dealings, reminders now and then can be a welcome thing rather than an annoyance.
No mobile strategy
The fourth mistake is not designing the website for a mobile device. With people having little time to sit down and relax and being on the go a way of life for the majority, having mobile capability not only puts you on the map, but it increases the conversion rate exponentially.
Final thoughts
The one-size-fits-all rule is not fitting for the e-commerce industry. You need to tailor your web design to specific audiences and platforms to increase traffic and conversion rates. Marketing strategies should also adapt to the changes needs of consumers.
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