how-to-add-form-on-website

The Essentials of Adding Forms To Your Website

 

If you’re like most internet users, chances are you have already filled out some type of form just to get a free trial of a software or to download a PDF file. Business websites use forms because these are one of the most powerful ways to create new leads for their brand, as well as keeping their customers updated.

Since it’s more convenient to keep a current customer than it is to get a new one, obtaining a form that allows you to get your customer’s email address means you can continue updating them with your new products or services via flash sales, email newsletters, and special offers.

However, just like anything else on your website, there’s always a right way to create a form.

Listed below are some of the things you should keep in mind:

Give them a Reason To Fill It Out

The best way to get someone to fill out a form is to give them something useful and interesting in exchange. Giving out a personal information such as email address in exchange for a free video, free mp3 download, free PDF files, and even a free software is already a form of a cost to the end user.

Keep It Short and Concise

The shorter it is, the better chances for the customer to fill the blanks. Keep it less intrusive in its questioning and hassle-free to fill everything out.

Make it Mobile-Friendly

These days, most users utilize their smart phones for almost everything, that is why mobile-friendly forms are always a good idea. If the form doesn’t work great on a mobile device, you’ll most likely see a huge decrease in the number of submissions.

Respect the Email

As previously mentioned; giving up an email address is allowing someone the right to contact you later on. It’s expected to receive emails every once in a while, but what’s not expected is getting a couple of newsletters every day.

If you overuse this right, it will eventually backfire on both your brand’s reputation and your email sending reputation because they’ll most likely report you as spam.

View Our Web Design Methods

critical-aspect-for-web-designs

Critical Aspects for a Successful Website

Although everyone’s visual preferences are different, there are a number of universal principles that symbolizes successful websites. As the website develops, people come to your site with greater expectations. Not being able to satisfy those certain anticipations can radically decrease the efficiency of your website.

1. Excellent Content
People go to your website to view its content. Providing worthwhile content is one of the most vital issues that website owners need to attend to. The quality of the content plays a vital role in drawing more customers, as well as increasing your search engine rankings. Great content is quite time consuming, so make sure that you make suitable allowances for content production in your planning phase.

2. Usability
A lot of sites on the net fail to meet client’s needs, because most of the time people can’t understand how to use the site or they find the navigation system too advanced and incredibly hard to decipher. To guarantee that people find your site user-friendly, it is advisable to run some tests with a small amount of people from your target demographic and ask them to do some simple tasks on your site. You’ll be surprised at how efficient the findings will be, which you could use to improve the overall look of your website.

3. Ease of access
People access the internet in various ways using different browsers, connections, and devices. From fast company connections to blackberries, speech browsers, iPhones, android and lots of other ways; your site needs to be functional on any platforms that people are likely to access it from. The main idea is “graceful degradation” which basically means that although a simple device might not be able to display your entire website’s glory, it should still represent in a respectable and easy manner.

4. Great Strategy
A great strategy is crucial to attaining good return on the money spent in developing your site. Make sure that you exactly know why you have a site and what business results you are expecting before investing into anything.

5. An Engaging Design
Everyone wants to have the finest looking site. A lot of web designers became obsessed with this idea, partly because it’s fun and an easy sell at the same time. Though your site should look great, the exterior look is just a fraction of the bigger picture. The key is to recognize your target demographic and craft a website design that they find interesting, but make sure that all of the other aspects stated above have already been addressed.

6. Marketing Strategy to Endorse Your Site
Merely having a website is no longer adequate. You need to actively construct traffic by endorsing and promoting your site. There are numerous ways of doing this such as; Pay per click advertising, Search Engine Optimization, as well as the traditional offline methods of radio, prints or flyers. The main thing is that you should have a strategic approach and accomplish it.

7. A Reason to Come Back
For some people, there are sites that are meant to visit only once. Unless your site is one of those, provide these people a motivation to come back. Most people browsing the net visit so many sites that they basically can’t remember all of the sites they’ve been to. Your site needs to contain some convincing value proposition for people to revisit.

8. Use Analytics
There are advanced tools around the net that could track how many people visit your site, and can convey what they do when they get there at the same time. This offers valuable feedback that can be utilized in improving your site by recognizing departure points and bottlenecks. With feedback based on actual usage, your site can be developed to improve its effectiveness.

9. Regular Website Updates
With the unending trend towards social networking and social media, your customers expect some fresh and latest information. A well-designed website is all about keeping the web pages as current and up-to-date as possible.

OUR PORTFOLIO

website analytics

How Important Are Website Analytics?

Do you use any sort of analytics on your site? Do you know how well your site is working for you?

Your site is your agent working for you, whether it is by making online sales, generating online leads (emails etc) or generating phone calls to you. How do you know how effect your website is if you don’t know the stats. Many of our clients have said our website is working because we do get some email inquiries about our services.

Really??

What if you knew that your website had accumulated 1000 visitors and all the returns that you saw were a few inquiries? would that still result in a working website in your opinion?

Website statistics are an essential part of having an online presence, and the only way of knowing whether your website is actually working and doing the job you built it for! It may sound complicated but it is in fact a very simple and easy process that does not take up a great deal of time, and any good web design and development service should tell you about and set up for you as standard.

If your thinking of starting a new website or refurbishing your own then feel free to get in touch and lets have a chat and see if we can help you really see the benefits of an effective and proper online presence. Just get in touch with us on our contact form here and we will be happy to advise you on your project. Alternatively take a look at some of our details on our SEO/ web marketing page below.

VIEW SEO

website redesign

Why Should You Redesign Your Website

Website Redesigns

Many people feel that once they have a website online that will be sufficient for their business. The problem is that your website is a reflection of your business, and the number of clients we get coming to us with poorly designed websites or sites with slow loading times is shocking. When a web visitor lands on your website he or she will take 2 to 3 seconds to judge whether they want to stay on your site or click the back button and continue searching for the same service or information elsewhere. Your website is part of your brand and a professional website can instill some trust and give the feeling that you are an authority in your field

What does a website redesign achieve?

We have redesigned many websites for clients that have reported a great increase from their online revenues or online lead generations. We have improved their visitor times (how long someone stays on their site) and also the number of pages they view. But the bottom line is if you want to earn more money from your website (which is clearly why you have one) then you need a professional custom designed site that represents your business in an effective and accurate manner.

If your thinking about getting a website redesign but aren’t sure what you should be aiming for or what it entails then either use the contact form here to get some advice or just call us on 0203 823 9033 and we will be happy to discuss and advise you accordingly with no commitments. But my final note is to make sure your website reflects you and your business effectively and make it a positive part of your overall business.

VIEW PORTFOLIO