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How To Make A Successful Website

how-to-make-a-successful-website

1) Be sure that your website looks great and that it functions properly:

There’s nothing more discouraging than having a cluttered website. After all, it is your 24/7 salesperson who does not sleep, doesn’t need any holiday break and is constantly available should your clients need them. However, just like the human counterpart, your website may not be conveying the right image which could reduce customer appeal and sales.

That is why having a high quality and contemporary web design that stands out is extremely important. Also, you should never forget to make the website as user-friendly as possible; which means unresponsive pages and broken links are an absolute no-no. Customers viewing a certain web page will make a decision on whether or not to stay within a matter of seconds.

2) Customer reviews are useful, so utilize them:

Did you know that almost 72% of customers trust online reviews as much as recommendations from people they personally know? Whether you are selling products or offering services on your website, reviews can be a really useful tool to help prospective customers make an informed decision.

There are quite a lot of review services that are free to use, one of the most common example would be Google Plus. If you still haven’t got any review system integrated into your site, it’s not too late to get into it now. In fact, we highly recommend you doing so.

3) Keep watch of your websites’ bounce rate:

For those of you who are not aware of the term ‘bounce rates’, this is the process wherein users visit a specific website and then leaving without doing any actions such as browsing through different pages and/or buying products (or services). The lower your bounce rate, the better; for this means that the majority of your online visitors are navigating through your web pages without instantly clicking the exit button.

Unlike any physical stores, visiting different websites can be as simple as tapping those exit buttons, which means it is a lot harder to entertain a customer and stop them from going into another competitor. However, if your website design is pleasing to their eyes, you can definitely maintain their interest, making sure they don’t go astray and in effect: boosting the chances of them buying some products of services from you.

4) Stand out from the crowd:

This mainly comes down to the overall design of your site, but quite often than not, companies have to re-assess their offered services when having a new website, as they come into conclusion that they may not be all that different form their competitors.

That’s why having a successful website really does require some fresh ideas and product offerings fused together within a seamlessly bespoke website.

5) SEO and Marketing:

Have you ever wondered how companies managed to get their sites listed at the very top of Google search page? Well, SEO or Search Engine Optimisation is simply the answer to that. This marketing method is used by almost every big company as it offers a huge impact on sales, as well as the number of customers the website receives every day.

With Google being the leader in search engines, millions of people utilize their services every day. Having a great SEO strategy and regular implementation can eventually put you on top of the search results and it’s also an effective way of making your website more successful.

When producing content for your website, try to integrate as much personality as possible. This may seem like an unprofessional trait for some, but at the end of the day, people buy from people.

If these tips are done correctly, your 24/7 salesperson will surely bring in more and more clients in the long run!

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Marc Mazure is head of a team of highly skilled online marketers, web designers and developers at MLA web design London. Executing the highest standards in design, development & e-commerce solutions that are tailored to consumers’ needs. With years of experience in online marketing & web design, Marc offers a multitude of services with the very highest standards and principles.