Go Banana is a very unique platform for the building trade set out to become the amazon of the building industry. Everything about this website is based around conversion rates and understanding the price per visitor.
The main challenge was as well as looking professional the new designs needed to really improve the conversion rates of the website. Researching from other main industry players and then bringing something together to really improve on what was existing.
What We Did
We set out to really create designs that would reflect and appeal to their target market. Custom designing their homepage and all other internal pages with a strong flow and easy navigation and completely transforming the shopping cart experience in order to improve their current conversion rates. Using bespoke development in PHP we implemented all the designs and also created many different functions in the backend of the website.
Leaving the site with a more professional and clean feel and helping the user to navigate their way round the site easily finding exactly what they want in the quickest time really pushed their conversion rates higher.
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