The Colours Of Your Brand

Colour can create a certain sense of mood easily that is why you have to carefully choose the palette that you incorporate into your website. Red is easily spotted by the human eye so it could stimulate attention, but it also creates a sense of warning and danger. Pale blue, however, has calming effect .

When used effectively, colours can really become a big part of your brand’s signature.

Below are some of the things to consider when choosing your own colour palette:

Be sure that it matches your brand

If you sell eco-friendly products, then using grey might not be the best choice for your brand logo as grey usually represents gloominess and all that goes with it. Choosing a colour that matches your brand is extremely crucial to relaying the brand’s message. After all, there’s a reason why they call eco-friendly companies, green.

Know the cultural significance of the colour

In most Asian countries, red symbolizes luck and also to ward off evil. While wearing black to a funeral is considered respectful in some countries, in eastern religions, however, death is portrayed by the colour white.

If your brand targets international audience, it’s important to know what colours mean what, so there would be no conflicts or misunderstandings.

Watch out for colour Blue

In case you haven’t noticed, there are a lot of blue logos online. From Facebook to Twitter to Dropbox, the list of companies that uses colour blue in their logos or design is quite astounding.

Why, you may ask? Well, aside from being one of the primary colours, blue portrays “technology” and “cool”, which would be appropriate if your brand is within those categories, but remember that just because your brand has an online presence, it doesn’t make your company is an online business.

Along with your brand’s name and logo, colour is one of your strongest identifiers. Picking the right hues is one of the first steps in crafting a recognizable brand. So, which colours will you choose for yours?

View Our Web Design

Related Blog

Why Should You Redesign Your Website

February 12, 2015

Website Redesigns Many people feel that once they have a website online that will be sufficient for their business. The problem is that your website is a reflection of your business, and the number of clients we get coming to us with poorly designed websites or sites with slow loading times is shocking. When a […]

Effective Social Media Strategies For 2020

January 2, 2018

The new year is here and if you have not yet completed the social media strategy for your business, now is the ideal time to do so. I understand that it can be overwhelming at first, but you’ll truly profit by having one in the long haul. Obviously, some things will be added or modified […]

Why Great Customer Service Is Beneficial For Your Brand

May 3, 2017

Making sure that your brand is well-received in the marketplace is truly important. While it isn’t rocket science to know that services and products that do things very well would commonly have a larger chance of becoming great and well-known brands, it’s quite hard to actually create something worthwhile. So the last thing you’d want […]

1 2