The Colours Of Your Brand


Colour can create a certain sense of mood easily that is why you have to carefully choose the palette that you incorporate into your website. Red is easily spotted by the human eye so it could stimulate attention, but it also creates a sense of warning and danger. Pale blue, however, has calming effect .

When used effectively, colours can really become a big part of your brand’s signature.

Below are some of the things to consider when choosing your own colour palette:

Be sure that it matches your brand

If you sell eco-friendly products, then using grey might not be the best choice for your brand logo as grey usually represents gloominess and all that goes with it. Choosing a colour that matches your brand is extremely crucial to relaying the brand’s message. After all, there’s a reason why they call eco-friendly companies, green.

Know the cultural significance of the colour

In most Asian countries, red symbolizes luck and also to ward off evil. While wearing black to a funeral is considered respectful in some countries, in eastern religions, however, death is portrayed by the colour white.

If your brand targets international audience, it’s important to know what colours mean what, so there would be no conflicts or misunderstandings.

Watch out for colour Blue

In case you haven’t noticed, there are a lot of blue logos online. From Facebook to Twitter to Dropbox, the list of companies that uses colour blue in their logos or design is quite astounding.

Why, you may ask? Well, aside from being one of the primary colours, blue portrays “technology” and “cool”, which would be appropriate if your brand is within those categories, but remember that just because your brand has an online presence, it doesn’t make your company is an online business.

Along with your brand’s name and logo, colour is one of your strongest identifiers. Picking the right hues is one of the first steps in crafting a recognizable brand. So, which colours will you choose for yours?

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