The Development of Keywords

 

WordPress is one of the most present content management systems on earth. Aside from being user-friendly, it’s also free to use! Though you can always upgrade to avail their premium features. Nonetheless, as an open source software, it’s rather vulnerable to certain individuals trying to dig through codes to find vulnerabilities that they would then attempt to take advantage of.

In The Beginning

All sorts of content marketing strategies were made by numerous website owners just so they would get noticed by the leading search engines and get rated on the initial page of the search engine results. It didn’t quite matter how your copy read or whether it was appropriate to your own brand, as long as it was stuffed with typically the most popular ranking keywords.

What are your keywords?

Long Tail Search Traffic VS Popular Keywords

A long tail keyword consists of a head, middle and tail that usually starts with a generic word. Here’s an example: let’s use the word “shoes”. Because it applies to some vast search audience, shoes would be the head of the long tail. Next, let’s add the middle: “Women’s shoes” to add a little more focus. Finally, let’s add the tail “Women’s pink wedge shoes” to draw in a very targeted and specific search request.

Website owners using long tail keywords are usually the ones obtaining high conversion ratios and high internet search engine results rankings. That’s because these sorts of keywords specifically target what searchers are seeking, so there’s less competition in the search ranking.

Back then, quantity mattered over quality with search engines like Google. Then people got tired of useless searches when trying to find a specific service, product, or business and began relying less on search engines. Google and other big search engines took notice of this slide and began laying down the law on such practices with regards to the keyword search.

The constant changes

Google led the way in enforcing some major keyword regulations and the goal was to render a better user experience through applied search engine optimization (SEO). After that, the rest of the major search engines then developed page rank algorithms to further improve their search results.

Various websites that used more than one keyword or keyword phrase be frozen, or worse, would no more be indexed by search engines. In general, the quantity of keywords were no longer powerful with regards to search positions. Instead, websites with quality content would get high ranks on internet search result pages.

Simply contact MLA Web Design for an SEO analysis if your keyword usage has not fully evolved yet. We’ll make sure so that you attain the lucrative advantages of appropriate keyword use for your site. Our techniques will certainly help rate your website from various competitors in the vast internet search engine results.
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