5 Web Design Tips with SEO in Mind

web design SEO

Search Engine Optimization or SEO has a very big impact on the success of a website. SEO is responsible for making websites highly searchable to users. This searchability, in turn, creates traffic to a website and ultimately business.

Here are five tips to keep in mind when creating a kick-ass web design with SEO in consideration.

Strategize keyword placement

web design SEO

Keywords are the lifeblood of SEO. But just placing them all over the place without careful planning can have a detrimental effect. Today’s search engine ranking algorithms put more value in the user experience and reward sites accordingly.

Sites that are deemed rich in content that is user relevant are given higher search engine rankings as opposed to low-quality content sites. In fact, overuse of keywords can even lead to penalizations. Place keywords strategically in titles, meta tags, photo and video titles, headers and footers, and product descriptions, for example.

Keywords should offer value and not appear haphazardly placed. Plan keyword placement ahead of time so that it doesn’t appear out of place, and it feels organic to the site. This will make more sense to the user and to site rankings as well.

Find out which keywords are currently trending and which ones are usable for your site objectives.

Create site-maps that are crawl-friendly

Improve SEO using a strategic site map that will promote web-crawling. Prompt web-crawling of all site pages and establish priority pages for crawling by using site maps to deliver URL lists. Promoting web-crawling pays long-term dividends in terms of search engine ranking.

Optimize site loading speed

web design SEO

Slow loading speeds cause users to just pack up and leave despite the elaborate web design you made, and this puts a negative outcome on SEO.  Set up your sites in such a way that it utilizes tools and processes that greatly improve loading speeds.

To do this, you need to lessen factors affecting loading speeds on the server side like unnecessary plug-ins. Avoid redirects if possible, and make use of compression. Remove unnecessary characters from your code to streamline and make it more efficient. These are major factors that affect a site’s loading speed.

Create a social site presence

web design SEO

Search engine ranking puts a premium on website users’ experience. This engagement is recognized by web crawlers and is counted towards a higher search engine ranking. Design your sites to have social sharing buttons, stunning visuals, and anything else that will make social sharing easy. Sharing works wonders in boosting SEO by increasing overall user engagement and also driving subsequent traffic back to the site.

Choose your links properly

web design SEO

Choosing your links carefully goes a long way in positive SEO results. Utilizing a lot of broken links, outbound links, and questionable links put its toll on SEO outcomes.

Provide content-rich links that users can actually use to further improve on user experience and being careful not to overdo it. Bad links and overuse of unnecessary links on your web design only result in search engine penalties and in worst-case scenario negative impression on user experience.

Related Blog

Most Common SEO Mistakes Blogs Make

April 20, 2018

 The last two decades saw the significant evolution of the digital marketing landscape. Between the surge of misinformation floating around the digital marketing world and Google’s continuously changing algorithm, it’s easy to be derailed from the basic optimisation practices that should be employed in SEO and content strategy. With the regular technological shift in search […]

Understanding Negative SEO Attack and How to Prevent It From Happening

January 31, 2018

The Internet has become really overcrowded, congested, and highly competitive over the past few years. Nowadays, when you search for a specific topic or product online, you’re going to get a whole lot of search results in an instant. Not just hundreds but over thousands of them—maybe even hundreds of thousands! With that being said, […]

The Development of Keywords

April 24, 2017

  WordPress is one of the most present content management systems on earth. Aside from being user-friendly, it’s also free to use! Though you can always upgrade to avail their premium features. Nonetheless, as an open source software, it’s rather vulnerable to certain individuals trying to dig through codes to find vulnerabilities that they would […]

5 Effective Ways to Examine Your Competitors Content

February 24, 2016

It is not just your site that you need to focus on, in the world of competition, you will also need to analyse your competitor. However, competitor analysis can be a daunting task, which makes most website owners just put this at the back of their list. Still, this task is very important especially if […]

1 2