5 Web Design Tips with SEO in Mind

web design SEO

Search Engine Optimization or SEO has a very big impact on the success of a website. SEO is responsible for making websites highly searchable to users. This searchability, in turn, creates traffic to a website and ultimately business.

Here are five tips to keep in mind when creating a kick-ass web design with SEO in consideration.

Strategize keyword placement

web design SEO

Keywords are the lifeblood of SEO. But just placing them all over the place without careful planning can have a detrimental effect. Today’s search engine ranking algorithms put more value in the user experience and reward sites accordingly.

Sites that are deemed rich in content that is user relevant are given higher search engine rankings as opposed to low-quality content sites. In fact, overuse of keywords can even lead to penalizations. Place keywords strategically in titles, meta tags, photo and video titles, headers and footers, and product descriptions, for example.

Keywords should offer value and not appear haphazardly placed. Plan keyword placement ahead of time so that it doesn’t appear out of place, and it feels organic to the site. This will make more sense to the user and to site rankings as well.

Find out which keywords are currently trending and which ones are usable for your site objectives.

Create site-maps that are crawl-friendly

Improve SEO using a strategic site map that will promote web-crawling. Prompt web-crawling of all site pages and establish priority pages for crawling by using site maps to deliver URL lists. Promoting web-crawling pays long-term dividends in terms of search engine ranking.

Optimize site loading speed

web design SEO

Slow loading speeds cause users to just pack up and leave despite the elaborate web design you made, and this puts a negative outcome on SEO.  Set up your sites in such a way that it utilizes tools and processes that greatly improve loading speeds.

To do this, you need to lessen factors affecting loading speeds on the server side like unnecessary plug-ins. Avoid redirects if possible, and make use of compression. Remove unnecessary characters from your code to streamline and make it more efficient. These are major factors that affect a site’s loading speed.

Create a social site presence

web design SEO

Search engine ranking puts a premium on website users’ experience. This engagement is recognized by web crawlers and is counted towards a higher search engine ranking. Design your sites to have social sharing buttons, stunning visuals, and anything else that will make social sharing easy. Sharing works wonders in boosting SEO by increasing overall user engagement and also driving subsequent traffic back to the site.

Choose your links properly

web design SEO

Choosing your links carefully goes a long way in positive SEO results. Utilizing a lot of broken links, outbound links, and questionable links put its toll on SEO outcomes.

Provide content-rich links that users can actually use to further improve on user experience and being careful not to overdo it. Bad links and overuse of unnecessary links on your web design only result in search engine penalties and in worst-case scenario negative impression on user experience.

Related Blog

Website Loading times Crucial Or Not?

February 24, 2015

Have you ever landed on a website that takes ages to load? How do you feel when you sit there waiting and you only get a blank screen whilst the website loads? How many people do you think sit and wait or just click back and move on to the next site? The most important […]

Increasing Your Website Traffic For Free

February 12, 2018

  Are you still struggling to increase your website traffic, even if you already tried every possible method there is? Does it seem like no matter what you do, the numbers just won’t budge and it doesn’t produce enough money? Well, I have good news for you-you really don’t need to be an expert at […]

Google SEO Ranking Factors in 2017 [Infographic]

November 23, 2017

  Search engine optimisation (SEO) is a very dynamic field that continually evolves day in and day out. And it’s no surprise that the top search engine such as Google continues to change and improve its algorithm and results pages. There is nothing more important than keeping up with improvements in Google ranking factors. Making […]

5 Outdated SEO Strategies That You Should Avoid

November 13, 2017

With more and more people relying on the Internet for practically anything they need, the call for site developers to up their game in terms of search engine effectiveness has never been more real. Indeed, the SEO game has been upgraded yet again. With the ever-changing algorithm of the Google landscape, developers and SEO wizards […]

1 2