Web design continues to evolve every year. This annual change is why we constantly encounter new trends and the latest features. However, luxury web design London firms point out that not all change is good, and sometimes adding these new features to your website causes more problems.
Here is a compilation of the latest trends in web design that might not be good for your site.
Utilizing popovers for web advertising on your site
Popovers closely resemble the old pop-up ads and only succeed in annoying users. They interrupt the search process for the user and are at best intrusive. More so with the variety that doesn’t come with a close button.
Videos or music that is set to autoplay
This is even more annoying especially if they are located somewhere on the page not visible on the current screen displayed. You have to scroll all the way to where it’s at just to turn it off. Luckily, Google Chrome has a mute button on the tab of the browser that you can click to silence these audio files.
Using image carousels
Some sites choose to have the background image be stationary while everything else scrolls. In the proper setting, it can be cool and is something different. However, if it does not go well with your site, it simply becomes an annoying feature. It renders the site unattractive and difficult to navigate. It also affects the speed of the site, and we all know how that ends.
Menus that hover on the screen
These menus hover on the screen regardless of how far down the user scrolls, and they won’t go away. If a visitor opens a page on your site, this hover menu will be there to greet them. Talk about annoying.
Parallax scrolling
This is an effect where the foreground scrolls faster than the background on a site. Sites that use this feature are relatively slow, and slow sites are not popular with users and Google. This can be a deal breaker for users, and they can just leave and go to other sites. Speed is your ally when it concerns websites.
Web design is a very competitive field, and there are some designers and companies who feel the need to “try some new trends and techniques.” If these effects don’t work out as expected, they have nothing to lose. On the other hand, your business won’t be as lucky. Sometimes having a “new” or “unique feature” is not always the best option. Having an attention-grabbing site with quality content that connects to your users is the ideal setup and should make your site popular with both the users and Google. Take it from luxury web design London firms, for example, who will ensure your website is in tip-top shape so you can reap the benefits in the long run.
